Download OU BBA 2019 Dec 5th Sem 12760 Services Marketing Question Paper

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FACULTY OF

BBAV - Semester (CBCS) Examination

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Subject: Services Marketing

Paper Code - 506 (M) Elective — | (Marketing)

Note: Answer all the questions.

PART — A (5x4 = 20 Marks)

[Short Answer Type]

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Answer any five of the following in about 20 lines each.

1. a) 7 P's of Services Marketing
2. b) Scope of Services
3. c) Target Marketing
4. d) Product positioning

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5. e) Quality dimensions
6. f) Cultural environment
7. g) Difference between services and products
8. h) Tele marketing.

PART - B (5x12 = 60 Marks)

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[Essay Answer Type]

Note: Answer all the questions using the internal choice.

1. a) Explain the 4 I's of the services marketing with suitable examples.

   OR

   b) Define services. Explain its concept and scope.

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2. a) What are the bases for segmentation of services? Explain with examples.

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   OR

   b) Discuss the role of people and process In the context of marketing of services.

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3. a) Briefly discuss about services marketing strategies

   OR

   b) How do you overcome problems due to services characteristics in services marketing?

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4. a) Discuss various methods of measuring service quality

   OR

   b) Explain the methodology for identification of global customer needs

5. a) Distinguish Global marketing and Domestic marketing

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   OR

   b) Explain the environmental factors in global market operating

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