Download OU B.Com 2019 Dec 1st Year 10005 Marketing Management Question Paper

Download OU (Osmania University) B.Com 2019 Dec 1st Year 10005 Marketing Management Previous Question Paper

Code No. 10005
FACULTY OF COMMERCE
B.Com. I ? Semester (CBCS) Examination, November / December 2019 (Only for
Advertising & Sales Management Courses)
Subject: Marketing Management
Paper Code ? DSC ? 103
Time: 3 Hours Max.Marks: 80
PART ? A (5x4 = 20 Marks)
[Short Answer Type]
Note: Answer any five of the following questions.
1 Rural Vs Urban Markets
2 Marketing Intermediaries
3 Cognitive Dissonance
4 Requirements of Effective Segmentation
5 Product Classification and Levels of Product
6 Forms of Direct Marketing
7 Format of Retail Stores
8 Marketing Myopia
PART ? B (5x12 = 60 Marks)
[Essay Answer Type]
Note: Answer all from the following questions.
9 a) Define Marketing. What are the objectives of Marketing? Explain marketing Mix
Elements.
OR
b) How does Macro Environmental factors affect marketing decisions?
10 a) Define Target Market. Examine the consumer preferences using suitable diagram
in different Target Markets.
OR
b) What do you mean by Positioning? Explain how products can be positioned.
11 a) What is Consumer Behaviour? Explain its nature and scope.
OR
b) Describe the characteristics of Organizational Buying. How is Organizational
Buying different from Consumer Buying Behaviour?
12 a) Explain with suitable illustrations, strategies used by marketers in different stages
of Product Life Cycle.
OR
b) Define Price. Explain the objectives of pricing and factors influencing Pricing
Decisions.
13 a) What is meant by Advertising? What are its objectives? Write about Advertising
Budget.
OR
b) Define Marketing Channel. Write about channel levels and various channel
decision in relation to Channel Design.
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