ISCECS

FirstRanker.com

B.Com. Examination, May/June 2023

Advertising

Time: 3 Hours

Note: Answer any FIVE questions not exceeding 20 lines each.

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1. Comment on the role of the process of persuasion.
2. What are the Media Scheduling objectives?
3. Write about the five types of budgeting processes.
4. Explain the DAGMAR approach in evaluating advertising efforts.
5. Explain the limitations of celebrity endorsements.

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6. What is an In-House ad agency? What does it do?
7. Explain the role of illustration in developing an advertising campaign.
8. Discuss the various factors considered while setting the advertising budget.
9. a) What are the complexities faced by Indian companies while advertising their products abroad? How are these overcome?
   b) Describe the steps involved in developing a media plan.

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