Download VTU (Visvesvaraya Technological University) MBA 4th Semester (Fourth Semester) 16MBAHR401-Public Relations PR Module 5 Important Lecture Notes (MBA Study Material Notes)
MEDIA RELATIONS
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
TYPES OF SOCIAL MEDIA
n Social networks : Facebook, linkedin
n Bookmarking sites : centralized online
service which allows users to add, edit,
and share bookmarks of web documents.
Ex : delicious & stumbleupon
n Social news : digg and reddit
n Media sharing :youtube & flickr
n Micro blogging : twitter
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
TYPES OF SOCIAL MEDIA
n Social networks : Facebook, linkedin
n Bookmarking sites : centralized online
service which allows users to add, edit,
and share bookmarks of web documents.
Ex : delicious & stumbleupon
n Social news : digg and reddit
n Media sharing :youtube & flickr
n Micro blogging : twitter
BENEFITS OF SOCIAL MEDIA
n Low cost
n Unlimited access
n Simple
n Global reach
n Contact building
n Flexibility
n measurability
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
TYPES OF SOCIAL MEDIA
n Social networks : Facebook, linkedin
n Bookmarking sites : centralized online
service which allows users to add, edit,
and share bookmarks of web documents.
Ex : delicious & stumbleupon
n Social news : digg and reddit
n Media sharing :youtube & flickr
n Micro blogging : twitter
BENEFITS OF SOCIAL MEDIA
n Low cost
n Unlimited access
n Simple
n Global reach
n Contact building
n Flexibility
n measurability
WORKING WITH THE MEDIA
n Working with media is a excellent way to
promote participation is ongoing work of
the organization.
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
TYPES OF SOCIAL MEDIA
n Social networks : Facebook, linkedin
n Bookmarking sites : centralized online
service which allows users to add, edit,
and share bookmarks of web documents.
Ex : delicious & stumbleupon
n Social news : digg and reddit
n Media sharing :youtube & flickr
n Micro blogging : twitter
BENEFITS OF SOCIAL MEDIA
n Low cost
n Unlimited access
n Simple
n Global reach
n Contact building
n Flexibility
n measurability
WORKING WITH THE MEDIA
n Working with media is a excellent way to
promote participation is ongoing work of
the organization.
PROCESS OF WORKING WITH MEDIA
n Step 1: establishing personal relationships
n Step 2 : giving them what they need
n Step 3: asking for what is required, within
reason
n Step 4 :always being pleasant and
respectful
n Step 5 :being resource to media
n Step 6: keeping a current media log
n Step 7: providing up to date information
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
TYPES OF SOCIAL MEDIA
n Social networks : Facebook, linkedin
n Bookmarking sites : centralized online
service which allows users to add, edit,
and share bookmarks of web documents.
Ex : delicious & stumbleupon
n Social news : digg and reddit
n Media sharing :youtube & flickr
n Micro blogging : twitter
BENEFITS OF SOCIAL MEDIA
n Low cost
n Unlimited access
n Simple
n Global reach
n Contact building
n Flexibility
n measurability
WORKING WITH THE MEDIA
n Working with media is a excellent way to
promote participation is ongoing work of
the organization.
PROCESS OF WORKING WITH MEDIA
n Step 1: establishing personal relationships
n Step 2 : giving them what they need
n Step 3: asking for what is required, within
reason
n Step 4 :always being pleasant and
respectful
n Step 5 :being resource to media
n Step 6: keeping a current media log
n Step 7: providing up to date information
MEDIA RELATIONS PROGRAMME
ELEMENTS
n Plan
n Press kits/ media kit
n Media lists
n Public service announcements (PSA?s)
n ?Op-ed? articles
n Letter to editor
n Press conference
n Media tours
n Press clipping services
n Special events
n Trade shows
n photography
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
TYPES OF SOCIAL MEDIA
n Social networks : Facebook, linkedin
n Bookmarking sites : centralized online
service which allows users to add, edit,
and share bookmarks of web documents.
Ex : delicious & stumbleupon
n Social news : digg and reddit
n Media sharing :youtube & flickr
n Micro blogging : twitter
BENEFITS OF SOCIAL MEDIA
n Low cost
n Unlimited access
n Simple
n Global reach
n Contact building
n Flexibility
n measurability
WORKING WITH THE MEDIA
n Working with media is a excellent way to
promote participation is ongoing work of
the organization.
PROCESS OF WORKING WITH MEDIA
n Step 1: establishing personal relationships
n Step 2 : giving them what they need
n Step 3: asking for what is required, within
reason
n Step 4 :always being pleasant and
respectful
n Step 5 :being resource to media
n Step 6: keeping a current media log
n Step 7: providing up to date information
MEDIA RELATIONS PROGRAMME
ELEMENTS
n Plan
n Press kits/ media kit
n Media lists
n Public service announcements (PSA?s)
n ?Op-ed? articles
n Letter to editor
n Press conference
n Media tours
n Press clipping services
n Special events
n Trade shows
n photography
Continued?
n Audio tapes
n Internet monitoring
n Community meetings
n Specialised fact sheets
n Quarterly newsletters
n Annual reports
n PR campaign measurements
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
TYPES OF SOCIAL MEDIA
n Social networks : Facebook, linkedin
n Bookmarking sites : centralized online
service which allows users to add, edit,
and share bookmarks of web documents.
Ex : delicious & stumbleupon
n Social news : digg and reddit
n Media sharing :youtube & flickr
n Micro blogging : twitter
BENEFITS OF SOCIAL MEDIA
n Low cost
n Unlimited access
n Simple
n Global reach
n Contact building
n Flexibility
n measurability
WORKING WITH THE MEDIA
n Working with media is a excellent way to
promote participation is ongoing work of
the organization.
PROCESS OF WORKING WITH MEDIA
n Step 1: establishing personal relationships
n Step 2 : giving them what they need
n Step 3: asking for what is required, within
reason
n Step 4 :always being pleasant and
respectful
n Step 5 :being resource to media
n Step 6: keeping a current media log
n Step 7: providing up to date information
MEDIA RELATIONS PROGRAMME
ELEMENTS
n Plan
n Press kits/ media kit
n Media lists
n Public service announcements (PSA?s)
n ?Op-ed? articles
n Letter to editor
n Press conference
n Media tours
n Press clipping services
n Special events
n Trade shows
n photography
Continued?
n Audio tapes
n Internet monitoring
n Community meetings
n Specialised fact sheets
n Quarterly newsletters
n Annual reports
n PR campaign measurements
ROLE OF TECHNOLOGY IN PR
n Internet
n Blogs
n Podcasts
n RSS feeds
n Intranets
n extranets
FirstRanker.com - FirstRanker's Choice
MODULE 5
MEDIA RELATIONS
Introduction
n Media relations refers to the relationship
that a company or organization develops
with journalists (media people).
n Media relations is the on going facilitation
and coordination of communication and
relationship between an individual , group
or organization and media.
n While the public relations extend that
relationship beyond the general public.
ROLE OF MEDIA IN PR
?Newspapers
?Newsletters : s bulletin issues periodically to a member of
society or the organization)
?Magazines
?Radio
?Websites
?Wire services/news service : a news agency that supplies
syndicated news by wire to newspaper, radio, and television
stations)
( ex: united press international, USA press association)
TOOLS OF MEDIA RELATIONS
n Press release/ News release
n Press conference
n Social media
PRESS RELEASE
n Press release are the most common and
among easiest ways for organizations too
get the information they feel is important to
media.
PRESS RELEASE
CHARACTERISTICS
? It should be newsworthy
? It should be factually true
? Brief and precise
? Drafted in simple language
? It should be suitable for publication
? 5 W?s
PRESS CONFERENCE
n When information is especially innovative
or important or it involves other
institutions, it can be called a press
conference.
n it is an interview given to journalists by a
prominent person in order to make an
announcement or answer questions.
Press conference
MAJOR STEPS FOR SETTING UP PRESS CONFERENCE
1. Clearly stating a good reason for holding a press
conference.
2. Deciding what message one wants to deliver through the
media.
3. Working out the location of the press conference.
4. Setting the date and time of the press conference
5. Inviting the media
6. Inviting the guests
7. Preparing the spokes person to deliver the message
8. Choosing the moderator for the press conference
9. Preparing background materials
10. Practicing the roles with members of group
11. Preparing visual aids
SOCIAL MEDIA
n It refers to interacting with other people by
sharing information with by them and
receiving information from them.
CHARATERISTICS
n Participation
n Openness
n Conversation
n Community
n connectedness
TYPES OF SOCIAL MEDIA
n Social networks : Facebook, linkedin
n Bookmarking sites : centralized online
service which allows users to add, edit,
and share bookmarks of web documents.
Ex : delicious & stumbleupon
n Social news : digg and reddit
n Media sharing :youtube & flickr
n Micro blogging : twitter
BENEFITS OF SOCIAL MEDIA
n Low cost
n Unlimited access
n Simple
n Global reach
n Contact building
n Flexibility
n measurability
WORKING WITH THE MEDIA
n Working with media is a excellent way to
promote participation is ongoing work of
the organization.
PROCESS OF WORKING WITH MEDIA
n Step 1: establishing personal relationships
n Step 2 : giving them what they need
n Step 3: asking for what is required, within
reason
n Step 4 :always being pleasant and
respectful
n Step 5 :being resource to media
n Step 6: keeping a current media log
n Step 7: providing up to date information
MEDIA RELATIONS PROGRAMME
ELEMENTS
n Plan
n Press kits/ media kit
n Media lists
n Public service announcements (PSA?s)
n ?Op-ed? articles
n Letter to editor
n Press conference
n Media tours
n Press clipping services
n Special events
n Trade shows
n photography
Continued?
n Audio tapes
n Internet monitoring
n Community meetings
n Specialised fact sheets
n Quarterly newsletters
n Annual reports
n PR campaign measurements
ROLE OF TECHNOLOGY IN PR
n Internet
n Blogs
n Podcasts
n RSS feeds
n Intranets
n extranets
FirstRanker.com - FirstRanker's Choice
This post was last modified on 18 February 2020