Download VTU (Visvesvaraya Technological University) MBA 4th Semester (Fourth Semester) 16MBAHR401-Public Relations PR Module 6 Important Lecture Notes (MBA Study Material Notes)
ISSUES IN
PUBLIC RELATIONS
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
COMPROMISE
special interest groups work together in reaching
compromise and solutions to numerous public
policy concerns.
Compromise is a way of reaching agreement in which
each person or group gives up something that was
wanted in order to end an argument or dispute.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
COMPROMISE
special interest groups work together in reaching
compromise and solutions to numerous public
policy concerns.
Compromise is a way of reaching agreement in which
each person or group gives up something that was
wanted in order to end an argument or dispute.
Importance Of Compromise
n Building strong relationship
n Quick settlement
n Culture of tolerance
n Breaking deadlocks
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
COMPROMISE
special interest groups work together in reaching
compromise and solutions to numerous public
policy concerns.
Compromise is a way of reaching agreement in which
each person or group gives up something that was
wanted in order to end an argument or dispute.
Importance Of Compromise
n Building strong relationship
n Quick settlement
n Culture of tolerance
n Breaking deadlocks
Issue Anticipation
n Issue management is an integral part of issues
management practice.
n Issues management is an anticipatory, strategic
management process that helps organizations
detect and respond appropriately to emerging
trends or changes in the socio political
environment.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
COMPROMISE
special interest groups work together in reaching
compromise and solutions to numerous public
policy concerns.
Compromise is a way of reaching agreement in which
each person or group gives up something that was
wanted in order to end an argument or dispute.
Importance Of Compromise
n Building strong relationship
n Quick settlement
n Culture of tolerance
n Breaking deadlocks
Issue Anticipation
n Issue management is an integral part of issues
management practice.
n Issues management is an anticipatory, strategic
management process that helps organizations
detect and respond appropriately to emerging
trends or changes in the socio political
environment.
ISSUE ANTICIPATION ACTIVITIES
n Analyzing and interpreting public opinion,
attitudes and issue that might impact the
operations and plans of the organization.
n Counseling management at all levels in the
organization with regard to policy decisions.
n researching, conducting and evaluating, on a
continuing basis.
n Planning and implementing the organization?s
efforts to influence or change public policy.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
COMPROMISE
special interest groups work together in reaching
compromise and solutions to numerous public
policy concerns.
Compromise is a way of reaching agreement in which
each person or group gives up something that was
wanted in order to end an argument or dispute.
Importance Of Compromise
n Building strong relationship
n Quick settlement
n Culture of tolerance
n Breaking deadlocks
Issue Anticipation
n Issue management is an integral part of issues
management practice.
n Issues management is an anticipatory, strategic
management process that helps organizations
detect and respond appropriately to emerging
trends or changes in the socio political
environment.
ISSUE ANTICIPATION ACTIVITIES
n Analyzing and interpreting public opinion,
attitudes and issue that might impact the
operations and plans of the organization.
n Counseling management at all levels in the
organization with regard to policy decisions.
n researching, conducting and evaluating, on a
continuing basis.
n Planning and implementing the organization?s
efforts to influence or change public policy.
SCENARIO TECHNIQUE
n The ?scenario technique? is used for strategic
planning and future research planning in order
to determine future scenario.
n Scenario methods are used in the construction of
different possible models of the future.
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
COMPROMISE
special interest groups work together in reaching
compromise and solutions to numerous public
policy concerns.
Compromise is a way of reaching agreement in which
each person or group gives up something that was
wanted in order to end an argument or dispute.
Importance Of Compromise
n Building strong relationship
n Quick settlement
n Culture of tolerance
n Breaking deadlocks
Issue Anticipation
n Issue management is an integral part of issues
management practice.
n Issues management is an anticipatory, strategic
management process that helps organizations
detect and respond appropriately to emerging
trends or changes in the socio political
environment.
ISSUE ANTICIPATION ACTIVITIES
n Analyzing and interpreting public opinion,
attitudes and issue that might impact the
operations and plans of the organization.
n Counseling management at all levels in the
organization with regard to policy decisions.
n researching, conducting and evaluating, on a
continuing basis.
n Planning and implementing the organization?s
efforts to influence or change public policy.
SCENARIO TECHNIQUE
n The ?scenario technique? is used for strategic
planning and future research planning in order
to determine future scenario.
n Scenario methods are used in the construction of
different possible models of the future.
THREE DIFFERENT VIEWS OF
SCENARIO METHODS
n FIRST VIEW ? ?The Future is Predictable?
n SECOND VIEW ? ? The Future is Evaluative?
n THIRD VIEW ? ?The Future is Malleable?
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
COMPROMISE
special interest groups work together in reaching
compromise and solutions to numerous public
policy concerns.
Compromise is a way of reaching agreement in which
each person or group gives up something that was
wanted in order to end an argument or dispute.
Importance Of Compromise
n Building strong relationship
n Quick settlement
n Culture of tolerance
n Breaking deadlocks
Issue Anticipation
n Issue management is an integral part of issues
management practice.
n Issues management is an anticipatory, strategic
management process that helps organizations
detect and respond appropriately to emerging
trends or changes in the socio political
environment.
ISSUE ANTICIPATION ACTIVITIES
n Analyzing and interpreting public opinion,
attitudes and issue that might impact the
operations and plans of the organization.
n Counseling management at all levels in the
organization with regard to policy decisions.
n researching, conducting and evaluating, on a
continuing basis.
n Planning and implementing the organization?s
efforts to influence or change public policy.
SCENARIO TECHNIQUE
n The ?scenario technique? is used for strategic
planning and future research planning in order
to determine future scenario.
n Scenario methods are used in the construction of
different possible models of the future.
THREE DIFFERENT VIEWS OF
SCENARIO METHODS
n FIRST VIEW ? ?The Future is Predictable?
n SECOND VIEW ? ? The Future is Evaluative?
n THIRD VIEW ? ?The Future is Malleable?
PUBLIC SERVICE AS PREVENTIVE
PUBLIC RELATIONS
Organisation Responsible for Preventive PR?s
? Social service agencies
? Health agencies
? Hospitals
? Religious organisations
? Welfare agencies
? Cultural organizations
FirstRanker.com - FirstRanker's Choice
MODULE 6
ISSUES IN
PUBLIC RELATIONS
PUBLIC RELATIONS
CHALLENGES
n The increased need for effective strategies for
crisis communication.
n Keeping up with the increasing avenues of
interaction with stakeholders through the new
social media.
n Evolving global public relations community and
practice.
n The changing organisational structure to meet
these challenges.
TYPES OF ISSUES
n Latent: just being formulated.
n Emerging: starting to be written
about, early adopter begin to be aware.
n Hot: a full-blown issue in current
debate
n Fallout: leftover remnants from the
settlement of hot issues.
TARGET AUDIENCE
MEANING
n Target audiences such as employees, neighbors,
stockholders, members, donors and customers, a
particular group who are aimed for.
CHARACTERISTICS OF TARGET
AUDIENCES
n Distinguishable
n Homogeneous
n Important
n Large enough
n accessible
CATEGORIES OF TARGET AUDIENCES
n Customer
n Producer
n Enabler
n limiter
ELEMENTS OF DEFINING
TARGET AUDIENCES
nWhere they live
nWhat they read
ncharacteristics
SPECIAL INTEREST GROUPS
n a group of people or an organization
seeking or receiving special advantages,
typically through politically.
example : NGO, Trade Unions
Here people feel collectively and their voice
and votes can get the attention needed to
favorably influence the situation.
TYPES OF SPECIAL INTEREST GROUPS
n Trade associations
n Agricultural groups
n Professional groups
n Labor union groups
n Religious groups
FUNCTIONS OF SPECIAL
INTEREST GROUP
n Act as representative
n Imparts education
n Promotes welfare
n Provides a method of political participation
n Serves as government watchdog
APPROACHES OF PR WITH SIG
n Personal meetings
n Printed information
n Public presentations
1)PERSONAL MEETINGS
Now a days individuals are also having options to
schedule meetings virtually.
i.e., video conferences, teleconferences etc
ADVANTAGES
1)Easily accessible
2)Creates personal relationships
3)Personal touch
DISADVANTAGES
1)time consuming
2)Costly
3)Formalities
4)Difficult to control
2)PRINTED INFORMATION
Popular forms includes fact sheets, news letters, brochures, issue papers
etc
ADVANTAGES
1)Easily handled and carried away
2)Limited public input
3)Low cost
4)Documentation
DISADVANTAGES
1)Limited space to communicate
2)No guarantee that the materials will be read by target audience
3)Requires a literate audience
4)Should avoid sales look
5)Can be lost
3)PUBLIC PRESENTATIONS
n Public speaking is the process act of performing
a presentation focused around an individual
directly speaking to a live audience in a
structured, deliberate manner in order to inform,
influence, or entertain them.
PRESENTATIONS TIPS FOR
PUBLIC SPEAKING
n Body language
n Speak with conviction
n Do not read from notes for any extended length
of time
n Maintain sincere eye contact with the audience
n Add humor whenever appropriate and possible
n Have hand-outs ready and give them out at the
appropriate
ADVANTAGES OF PUBLIC
PRESENTATIONS
n Skill building
n Networking
n Building confidence
DISADVANTAGES OF
PUBLIC PRESENTATIONS
Fear
Time sink
Lack of control
COMPROMISE
special interest groups work together in reaching
compromise and solutions to numerous public
policy concerns.
Compromise is a way of reaching agreement in which
each person or group gives up something that was
wanted in order to end an argument or dispute.
Importance Of Compromise
n Building strong relationship
n Quick settlement
n Culture of tolerance
n Breaking deadlocks
Issue Anticipation
n Issue management is an integral part of issues
management practice.
n Issues management is an anticipatory, strategic
management process that helps organizations
detect and respond appropriately to emerging
trends or changes in the socio political
environment.
ISSUE ANTICIPATION ACTIVITIES
n Analyzing and interpreting public opinion,
attitudes and issue that might impact the
operations and plans of the organization.
n Counseling management at all levels in the
organization with regard to policy decisions.
n researching, conducting and evaluating, on a
continuing basis.
n Planning and implementing the organization?s
efforts to influence or change public policy.
SCENARIO TECHNIQUE
n The ?scenario technique? is used for strategic
planning and future research planning in order
to determine future scenario.
n Scenario methods are used in the construction of
different possible models of the future.
THREE DIFFERENT VIEWS OF
SCENARIO METHODS
n FIRST VIEW ? ?The Future is Predictable?
n SECOND VIEW ? ? The Future is Evaluative?
n THIRD VIEW ? ?The Future is Malleable?
PUBLIC SERVICE AS PREVENTIVE
PUBLIC RELATIONS
Organisation Responsible for Preventive PR?s
? Social service agencies
? Health agencies
? Hospitals
? Religious organisations
? Welfare agencies
? Cultural organizations
THANK YOU
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This post was last modified on 18 February 2020