Download VTU MBA 4th Sem 16MBAMM401-Sales Management SM Module 7 -Important Notes

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OUTLINE:

• Net selling

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• Advertising in net trading
• Payment system in internet trading - smart card, credit card, debit card - payment by card - advantages and disadvantages
• How to make internet selling safe - Digital signature, biometric method and legal or regulatory environment.
• Growth of internet trading in India.

INTERNET SELLING

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The buying and selling of products and services over the internet termed as 'Internet selling' 'online trading'.

ADVANTAGES OF INTERNET TRADING

To the customer

1. Reduced price
2. Global market

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3. 24 hours access
4. More choices
5. Quicker delivery
6. Information

Advantages to businesses

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1. Increased potential market share
2. Low cost advertising
3. Low barriers to entries
4. Strategic benefit
5. Global reach

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DISADVANTAGES OF INTERNET TRADING

Technical limitations

1. Lack of security
2. Low bandwidth
3. Needed more applications tools

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4. Incompatibility

Non-Technical limitations

1. Cost and justification
2. Security and privacy
3. Lack of trust

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4. Touch and feel
5. Customers relations problem
6. Legal issue

CHALLENGES IN INTERNET TRADING

1. Defining an E - commerce model and strategy.

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2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.

GROWTH OF INTERNET TRADING IN INDIA

• In the last year, B-C electronic commerce has picked up in India, as a large number of entrepreneurs entered the industry with new ventures.

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• Venture capital provided by the financial institutions.
• Customer increased interest for online shopping

RECENT ADVANCEMENT IN INTERNET MARKETING

• Leveraging new technology
• Mobile marketing strategy

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• Funds flowed in
• Start - ups
• Tax battle between government and e - commerce players

KEY DRIVERS OF E-COMMERCE SECTOR GROWTH IN INDIA

• Availability of wider product range

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• Lack time for off-line shopping
• Real product experiences
• Increased subscription to internet
• Increased usage of online classified sites
• Million - dollar startups

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ADVERTISING IN NET TRADING: INTERNET ADVERTISING

COMPONENTS OF INTERNET ADVERTISING

• Websites
• Search engine marketing: it is the process of gaining website traffic by purchasing ads on search engines.
• E-Mail marketing

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• Banner advertising: is a rectangular graphic display that stretches across the top or bottom of a website or down the right or left bar.
• Press releases on internet
• Blog marketing
• Article marketing

TYPES OF INTERNET ADVERTISING

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• Tickers
• Superstitial
• Pop - up ads
• Pop - under
• Transactional ads

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• Roadblocks
• Floating ads
• Expanding ads
• Polite ad
• Video ad

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ADVANTAGES AND DISADVANTAGES OF INTERNET ADVERTISING

PAYMENT SYSTEM IN INTERNET TRADING: ELECTRONIC PAYMENT

ADVANTAGES OF PAYMENT BY CARD

• Cash less
• Customer preferences

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• Wider customer base
• Faster cash flow
• Easing your admin
• International use

DISADVANTAGES

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• Cost
• Fraud
• T & C of Company and bank
• Staff training

INTERNET SAFETY AND SECURITY

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SHORT ANSWER QUESTIONS