Download VTU (Visvesvaraya Technological University) MBA 4th Semester (Fourth Semester) 16MBAMM403-E-Marketing E marketing Management Module 1 Important Lecture Notes (MBA Study Material Notes)
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14MBAMM409
Module 1
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
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Customer perspective Internal business
perspective
Innovation &
Learning Perspective
Financial Perspective
Goals Measures Goals Measures Goals Measures Goals Measures
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
jkkjhjknjsdnsjdj
Customer perspective Internal business
perspective
Innovation &
Learning Perspective
Financial Perspective
Goals Measures Goals Measures Goals Measures Goals Measures
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
jkkjhjknjsdnsjdj
Customer perspective Internal business
perspective
Innovation &
Learning Perspective
Financial Perspective
Goals Measures Goals Measures Goals Measures Goals Measures
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
jkkjhjknjsdnsjdj
Customer perspective Internal business
perspective
Innovation &
Learning Perspective
Financial Perspective
Goals Measures Goals Measures Goals Measures Goals Measures
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
jkkjhjknjsdnsjdj
Customer perspective Internal business
perspective
Innovation &
Learning Perspective
Financial Perspective
Goals Measures Goals Measures Goals Measures Goals Measures
FirstRanker.com - FirstRanker's Choice
E-Marketing
14MBAMM409
Module 1
Course Objectives
? To understand the important concepts related to e-marketing
? To learn the use of different electronic media for constructing
marketing activities
? To introduce to the students the current tools in e-marketing space
Introduction What is E-marketing?
? It is the use of IT in the process of creating, communicating, &
delivering value the customers, & for managing customer
relationships in ways that benefits the organization & its stakeholders.
? E- marketing effects traditional mktg
? It increases efficiency and effectiveness in traditional mktg functions.
? Increase in new business models.
Online transactions
Manufacturer to seller
Sell advertisement on their web
Point of entry to the internet
Include destination for news, games, maps
Yahoo
Intermediaries ?negotiations
E*TRADE
Converge B2B (exchange of electronic components)
Online Auction ( eBay)
ONLINE AGENTS EARN COMMISSION FOR THEIR WORK (SEELLER +BUYER)
Make My Trip
Manufacturers Agents : more than one seller. (online travel agencies)
METAMEDIARY : represents of clusters of manufacturers, online retailers &
content providers
Reverse Auction : individual buyer to enter the price ( OLX )
Purchasing Agents : represents Buyers. (mysimon.com) best price
A virtual Mall : Host an Website mall and collect fees to buy the portions.
jkkjhjknjsdnsjdj
Customer perspective Internal business
perspective
Innovation &
Learning Perspective
Financial Perspective
Goals Measures Goals Measures Goals Measures Goals Measures
https://www.youtube.com/watch?v=l_Ei7CxXwuo
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This post was last modified on 18 February 2020