Download VTU (Visvesvaraya Technological University) MBA 4th Semester (Fourth Semester) 16MBAMM403-E-Marketing E marketing Management Module 2 Important Lecture Notes (MBA Study Material Notes)
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
Follow below link for further study
? https://www.youtube.com/watch?v=d4aijRJFOq4
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
Follow below link for further study
? https://www.youtube.com/watch?v=d4aijRJFOq4
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
Follow below link for further study
? https://www.youtube.com/watch?v=d4aijRJFOq4
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
Follow below link for further study
? https://www.youtube.com/watch?v=d4aijRJFOq4
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
Follow below link for further study
? https://www.youtube.com/watch?v=d4aijRJFOq4
FirstRanker.com - FirstRanker's Choice
Module - 2
How can IT assist marketers to building revenues & market share or
lowering cost?
How can firms identify a sustainable competitive advantage with the
internet with changing landscape?
The answer lies in determining how firms apply digital data
and information technologies both effectively and efficiently.
Best firms have clear visions that they translate, through the
marketing process, from e-business objectives & strategies
into e-marketing goals & well- executed strategies & tactics
for achieving those goals.
This marketing process entails three steps
Marketing plan creation
Plan implementation
Plan evaluation/corrective action
It is a guiding, dynamic document that links the firm?s e-business
strategies ( models) with technology-driven marketing strategies
& lays out details for plan implementation through marketing
management.
Follow below link for further study
? https://www.youtube.com/watch?v=d4aijRJFOq4
FirstRanker.com - FirstRanker's Choice
This post was last modified on 18 February 2020