Download JNTUK MBA 4th Sem 2018 April R16MBA402 Entrepreneurship Development Question Paper

SAS Inc was established in the 1970's. SAS practices employee friendly policies. Its co-founder and CEO, Dr. Jim Goodnight (born on 6 January, 1943) has created employee-centric corporate culture. He manages the largest and most successful private software company in the world, SAS institute. He is amongst the richest Americans. The company has created a unique corporate culture. To create a satisfied work force, SAS Inc has always focussed on two aspects of work culture --work life balance and work life benefits. The company believes that satisfied employees result in satisfied customers.

Employees enjoy the perks offered by the company. The company considers employee perks as long-term investment in creative capital and not as employee retention costs. Employee-oriented policies contribute to increased job satisfaction and reduced employee turnover. Company has been enjoying sound position due to well-satisfied employees and loyal customers. The company has succeeded in creating the work place as the place to enjoy work. Analysts say that this philosophy had provided SAS with a competitive edge even during the economic crisis. On 18 Jun 2010, SAS was named No. 1 on Fortune's '100 Best Companies to work For' list for 2010.

Moreover, the company CEO did not want to make the company public even if that meant more profits for the company. According to Goodnight, converting private company into public company would destroy the company's employee-focused organisational culture because it would have to work under the pressure of shareholders. Experts suggest that the SAS business model depicts that employee loyalty and customer satisfaction is interlinked, and that this is the secret behind the company's success. The company does everything possible to manage work life balance. However, critics contend that many of the work life initiatives and employee perks are unnecessary expenses. Too much employee-centric policies and practices affect objectively in operations. The basis issues are: 'How much should the company be employee-oriented?

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1. What is the employee centric corporate culture?
2. How does the company view the employee perks and benefits?
3. What is the secret of success of SAS Inc?
4. Do you think that too much employee orientation is fair? Why?

2. a) Discuss the characteristics and qualities of an entrepreneur?
   

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   b) Explain the scope of women entrepreneurship in our state?

3. a) Explain the problems in corporate entrepreneurship?
   b) List out the strategies followed by/success mantra of any two women entrepreneurs?

4. a) Explain the emerging trends in entrepreneurship development?
   b) Explain the chief sources and methods of idea planning?

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5. (a) Explain the factors inducing the growth of projects?
   b) What is the importance of control in project planning and evaluation?

6. a) Describe the role of MSME's in supporting entrepreneurship development?
   b) State some remedies to reconstruct small sick business units?

7. What is entrepreneurship development program? Why do universities offer EDP? Are the universities succeeding in reaching their objectives by offering EDP?

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