Download RTMNU B.Pharma 4th Semester 2017 Winter Pharmaceutical Management Question Paper

NRJ/KW/17/4278

B.Pharm. Examination

PHARMACEUTICAL MANAGEMENT

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Paper-6

Time : Three Hours] [Maximum Marks : 80

N.B. :- (1) Question No. 1 is compulsory.

(2) Solve any FOUR questions from remaining.

(3) Draw neat labeled diagram wherever necessary.

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1. Solve any FIVE of the following :
   1. Define Management. Give principles of management.
   2. What are essential qualities of successful salesman ?
   3. Write in short different laws of demand and supply.
   4. Explain in short principles of insurance.
   5. What are functions of pharmaceutical marketing ?

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   6. Discuss in short about double entry book keeping.
   7. Write various instruments of human skill evaluation.

   5×4=20

2. What are basic principles of materials management ? Explain importance and different techniques of inventory control.

   15

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3. Discuss primary and secondary functions of management.

   15

4. Give functions of production management. Explain importance of factory location, layout, production planning in production of pharmaceuticals.

   15

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5. 1. Describe procedures of importing and exporting of goods.

      8

   2. Discuss in detail various channels of distribution.

      7

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6. 1. Explain functions of personnel management. Explain in detail various sources of recruitment.

      8

   2. What is advertisement ? Give objectives of advertisement and discuss different types of media of advertisement.

      7

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7. Write short notes on (any TWO) :
   1. Sales promotion
   2. Balance Sheet
   3. Good manufacturing practices.

   15

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