Seat No.:
Enrolment No.
--- Content provided by FirstRanker.com ---
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA — SEMESTER III - EXAMINATION — WINTER 2019
Subject Code: 1539302 Date: 28/11/2019
Subject Name: Global Strategic Management
Time: 10.30am to 01.30 pm Total Marks: 70
--- Content provided by FirstRanker.com ---
Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
Q.1 Explain the following terms. 14
--- Content provided by FirstRanker.com ---
- Environmental scanning
- Standard Cycle Markets
- Transnational Strategy
- Synergetic Strategic Alliance
- Mission Statement
- Strategic Position and Action Evaluation (SPACE) Matrix
- Divisional Structure by Process
--- Content provided by FirstRanker.com ---
Q.2 (a) Define strategic management. Why has strategic management become 07 so important in today’s multinational corporations?
(b) Consider a company of your choice in cosmetic industry and discuss 07 the strategic management process for this company.
OR
--- Content provided by FirstRanker.com ---
(b) Consider a company of your choice in automobile industry and 07 discuss the strategic management process for this company.
Q.3 (a) Discuss various integration strategies with examples from global 07 business.
(b) Carry out 5 forces analysis of an industry. What are the key 07 competitive forces at work in this industry?
OR
Q.3 (a) Enlist different types of organization structures for strategy execution. 07 Why is it important to change the way an organization is structured for the implementation of strategy?
--- Content provided by FirstRanker.com ---
(b) Construct an External Factor Evaluation (EFE) Matrix with 20 factors 07 for an organization of your choice which deals in international business.
Q.4 (a) Discuss in detail the strategy evaluation process and the basic 07 activities included in the process.
(b) With examples explain how are core competencies built? Explain the 07 criterias of core competency, which converts it to capability for Sustainable Competitive Advantage?
OR
Q.4 (a) What are the three international corporate level strategies? How do 07 they differ from one another? What factors lead to their development?
--- Content provided by FirstRanker.com ---
Page 1 of 2
Q.5 (a) Develop strategies Quantitative Strategic Planning Matrix (QSPM) for an 07 organization of your choice in 6 clearly identified steps. You may assume the 2 strategies based on matching stage of strategy formulation analytical framework.
(b) CASE STUDY: 07
‘COMPNET”’ is a leading Indian technology company where Mr. Vandan Parikh is the CEO. COMPNET manufactures state of the art notebook computers with a versatility to use it also as a tablet. Within India COMPNET is a very successful brand because of its uniqueness, comparable prices and excellent after sales service.
--- Content provided by FirstRanker.com ---
A Japanese firm named TOKYO SYSTEMS wishes to form alliance with COMPNET. The proposed partnership would involve manufacturing a large portion of these notebook computers (tablets) in Japan using the factories and employees of TOKYO SYSTEMS. This partner insists on using its factories at Japan because they have a worldwide reputation for manufacturing quality products.
What are some of the benefits and risk that Mr. Vandan Parikh faces in this relationship as CEO of the leading technology company COMPNET? 07
How would he manage the relationship over the long term? 07
OR
Q.5 (a) Does manufacturing in Japan make a difference to COMPNET’s long term competitive advantage? Why? 07
--- Content provided by FirstRanker.com ---
(b) What are some of the key issue(s) Mr. Vandan Parikh needs to think about when entering this alliance? 07
Page 2 of 2
--- Content provided by FirstRanker.com ---
This download link is referred from the post: GTU MBA Last 10 Years 2010-2020 Question Papers || Gujarat Technological University