Download GTU (Gujarat Technological University) MBA 2019 Winter 3rd Sem 1539343 E Commerce Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (IB) ? SEMESTER III ? EXAMINATION ? WINTER 2019
Subject Code: 1539343 Date:04/12/2019
Subject Name: E-Commerce
Time: 10.30 am to 01.30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
4. Support your answers with relevant examples wherever applicable.
Q. No. Question Marks
Q.1 Explain the following terms:
(a) B2B e-commerce
(b) M-Commerce
(c) E-tailer
(d) E-CRM
(e) Payment system
(f) E-business v/s e-commerce
(g) E-SCM
14
Q.2 (a) What is e-commerce? What are its advantages and disadvantages? 07
(b) What is a business model? Briefly explain the major B2C business
models?
07
OR
(b) What is a business model? Briefly explain the major B2B business
models?
07
Q.3 (a) Which are the major security threats to an e-commerce environment? 07
(b) What are the components of an e-supply chain? 07
OR
Q.3 (a) What are the components of e-CRM? 07
(b) What are the features of a traditional payment system? 07
Q.4 (a) What are the features of an e-commerce technology? 07
(b) Which are the major e-commerce payment systems? 07
OR
Q.4 (a) What are the current trends and future scope of e-commerce in India? 07
(b) Which are some available tools to achieve site security? 07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (IB) ? SEMESTER III ? EXAMINATION ? WINTER 2019
Subject Code: 1539343 Date:04/12/2019
Subject Name: E-Commerce
Time: 10.30 am to 01.30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
4. Support your answers with relevant examples wherever applicable.
Q. No. Question Marks
Q.1 Explain the following terms:
(a) B2B e-commerce
(b) M-Commerce
(c) E-tailer
(d) E-CRM
(e) Payment system
(f) E-business v/s e-commerce
(g) E-SCM
14
Q.2 (a) What is e-commerce? What are its advantages and disadvantages? 07
(b) What is a business model? Briefly explain the major B2C business
models?
07
OR
(b) What is a business model? Briefly explain the major B2B business
models?
07
Q.3 (a) Which are the major security threats to an e-commerce environment? 07
(b) What are the components of an e-supply chain? 07
OR
Q.3 (a) What are the components of e-CRM? 07
(b) What are the features of a traditional payment system? 07
Q.4 (a) What are the features of an e-commerce technology? 07
(b) Which are the major e-commerce payment systems? 07
OR
Q.4 (a) What are the current trends and future scope of e-commerce in India? 07
(b) Which are some available tools to achieve site security? 07
Page 2 of 2
Q.5
E-Commerce Industry in India:
The e-commerce has transformed the way business is done in India. The
Indian e-commerce market is expected to grow to US$ 200 billion by
2026 from US$ 38.5 billion as of 2017. Much growth of the industry
has been triggered by increasing internet and Smartphone penetration.
The ongoing digital transformation in the country is expected to
increase India?s total internet user base to 829 million by 2021 from
604.21 million as of December 2018. India?s internet economy is
expected to double from US$125 billion as of April 2017 to US$ 250
billion by 2020, majorly backed by ecommerce. India?s E-commerce
revenue is expected to jump from US$ 39 billion in 2017 to US$ 120
billion in 2020, growing at an annual rate of 51 per cent, the highest in
the world.
Market Size
Propelled by rising smartphone penetration, the launch of 4G networks
and increasing consumer wealth, the Indian e-commerce market is
expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion in
2017 Online retail sales in India are expected to grow by 31 per cent to
touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and
Paytm Mall.
During 2018, electronics is currently the biggest contributor to online
retail sales in India with a share of 48 per cent, followed closely by
apparel at 29 per cent.
Road Ahead
The e-commerce industry been directly impacting the micro, small &
medium enterprises (MSME) in India by providing means of financing,
technology and training and has a favorable cascading effect on other
industries as well. The Indian e-commerce industry has been on an
upward growth trajectory and is expected to surpass the US to become
the second largest e-commerce market in the world by 2034.
Technology enabled innovations like digital payments, hyper-local
logistics, analytics driven customer engagement and digital
advertisements will likely support the growth in the sector. The growth
in e-commerce sector will also boost employment, increase revenues
from export, increase tax collection by ex-chequers, and provide better
products and services to customers in the long-term.
(a) Why is the Indian e-commerce industry on an upward trajectory? 07
(b) What is the role of the government of India in heralding e-commerce? 07
OR
Q.5 (a) How will e-commerce benefit small scale industry and business? 07
(b)
Which factors will drive the growth of e-commerce in the future? 07
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This post was last modified on 19 February 2020