Download GTU (Gujarat Technological University) MBA 2019 Winter 3rd Sem 3539215 Digital Marketing Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 3539215 Date:07-12-2019
Subject Name: Digital Marketing
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Marks
Q.1 Explain the following: (2 marks each)
(a) Marketing
(b) Search Engine
(c) Mobile Advertising
(d) Display Ads
(e) Internet Advertising
(f) Email Marketing
(g) E- commerce
14
Q.2 (a) Explain the difference between digital marketing from the traditional
marketing.
07
(b) What are the types of buying Models? Explain in detail. 07
Or
Q.2 (b) What is e-mail marketing and what are the advantages of e-mail
marketing.
07
Q.3 (a) Write a digital marketing plan for any product? 07
(b) Discuss the digital Channels in detail. 07
Or
Q.3 (a) What is the role of internet in marketing? Is it positive? 07
Q.3 (b) What is digital marketing strategy and its process? 07
Q.4 (a) What is the need of SEO and SEM in Business? 07
(b) Write a short note on Social Media Marketing with example of
Facebook or Instagram.
07
Or
Q.4 (a)
What is the P.O.E.M framework? Explain
07
Q.4 (b)
What are the advantages of Email marketing, content marketing? Also
explain their disadvantages.
07
FirstRanker.com - FirstRanker's Choice
Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 3539215 Date:07-12-2019
Subject Name: Digital Marketing
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Marks
Q.1 Explain the following: (2 marks each)
(a) Marketing
(b) Search Engine
(c) Mobile Advertising
(d) Display Ads
(e) Internet Advertising
(f) Email Marketing
(g) E- commerce
14
Q.2 (a) Explain the difference between digital marketing from the traditional
marketing.
07
(b) What are the types of buying Models? Explain in detail. 07
Or
Q.2 (b) What is e-mail marketing and what are the advantages of e-mail
marketing.
07
Q.3 (a) Write a digital marketing plan for any product? 07
(b) Discuss the digital Channels in detail. 07
Or
Q.3 (a) What is the role of internet in marketing? Is it positive? 07
Q.3 (b) What is digital marketing strategy and its process? 07
Q.4 (a) What is the need of SEO and SEM in Business? 07
(b) Write a short note on Social Media Marketing with example of
Facebook or Instagram.
07
Or
Q.4 (a)
What is the P.O.E.M framework? Explain
07
Q.4 (b)
What are the advantages of Email marketing, content marketing? Also
explain their disadvantages.
07
Page 2 of 2
Q.5
Knorr has been making cooking easy since 1838. Its ready-made sauces
and stock pots are available in nearly 90 countries worldwide and with
annual sales over $ 3 billion, it is parent company Unilever?s biggest-
selling brand. In Poland, Knorr?s best-known product is Bulionetka; a
stock used in soups and braised dishes. Even well-known brands can?t
stand still in the hyper-competitive FMCG category, especially when
busy lifestyles mean that fewer and fewer Polish people take the time
to cook at home. Knorr?s new TV campaign was designed to raise
awareness among women aged 25-49, but Knorr also wanted to reach a
younger audience to drive sampling and sales.
(a) Knorr approached you to prepare a suitable and multi-channel digital
marketing Plan.
07
(b) Which digital marketing channel will you use to attract younger
audience to its product?
07
Or
Q.5 (a) Prepare a digital add to promote Knorr products and services in social
media of your choice.
07
(b)
Justify your choice of social media? 07
*************
FirstRanker.com - FirstRanker's Choice
This post was last modified on 19 February 2020