Download GTU (Gujarat Technological University) MBA 2019 Winter 3rd Sem 3539283 E Commerce Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 3539283 Date:02-12-2019
Subject Name: E-Commerce
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain following terms:
(a) Social e-commerce
(b) Spyware
(c) Cyber-piracy
(d) Enlist major B2B business model
(e) Differentiate e-commerce & e-business
(f) Supply chain simplification
(g) Exchanges
14
Q.2 (a) What is e-commerce? Explain advantages and disadvantages of e-
commerce.
07
(b) ?E-commerce technology has some unique features.? Describe features of
e-commerce technology.
07
OR
(b) A company wants to enter in e-commerce market and sell apparels,
footwear, and electronics to final consumers. Which business model suits
the company best? Explain it with its advantages and disadvantages.
07
Q.3 (a) Explain different B2C e-commerce business models in detail with suitable
examples.
07
(b) Describe eight key elements of business model in detail. 07
OR
Q.3 (a) Explain in detail different types of e-commerce payment system available
for a company to offer payment options to its customer.
07
(b) Amazon, flipkart and alibaba are giant companies in the field of e-
commerce. What key security threats e-commerce site face in
environment?
07
Q.4 (a) What are benefits and challenges for B2B e-commerce? 07
(b) Suppose you own an e-commerce company, what are technology solutions
and tools available to you in order to achieve site security?
07
OR
Q.4 (a) Explain the benefits of e-supply chain management in detail. 07
(b) ?Customer should be treated fairly and swiftly.? ? explain it with regards to
importance of customer relationship management in e-commerce.
07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 3539283 Date:02-12-2019
Subject Name: E-Commerce
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain following terms:
(a) Social e-commerce
(b) Spyware
(c) Cyber-piracy
(d) Enlist major B2B business model
(e) Differentiate e-commerce & e-business
(f) Supply chain simplification
(g) Exchanges
14
Q.2 (a) What is e-commerce? Explain advantages and disadvantages of e-
commerce.
07
(b) ?E-commerce technology has some unique features.? Describe features of
e-commerce technology.
07
OR
(b) A company wants to enter in e-commerce market and sell apparels,
footwear, and electronics to final consumers. Which business model suits
the company best? Explain it with its advantages and disadvantages.
07
Q.3 (a) Explain different B2C e-commerce business models in detail with suitable
examples.
07
(b) Describe eight key elements of business model in detail. 07
OR
Q.3 (a) Explain in detail different types of e-commerce payment system available
for a company to offer payment options to its customer.
07
(b) Amazon, flipkart and alibaba are giant companies in the field of e-
commerce. What key security threats e-commerce site face in
environment?
07
Q.4 (a) What are benefits and challenges for B2B e-commerce? 07
(b) Suppose you own an e-commerce company, what are technology solutions
and tools available to you in order to achieve site security?
07
OR
Q.4 (a) Explain the benefits of e-supply chain management in detail. 07
(b) ?Customer should be treated fairly and swiftly.? ? explain it with regards to
importance of customer relationship management in e-commerce.
07
Page 2 of 2
Q.5
Alibaba started its single?s day in 11 November 2008 popularly known as
11.11. Every year on this day the company offers its biggest ever sale.
Alibaba Group Holding Ltd logged 213.5 billion yuan ($30.7 billion) in
sales for its annual Singles? Day sales on 11 November 2018. Xiaomi
Corp., Apple Inc. and Dyson Ltd products were the top three brands in
early sales. Alibaba surpassed the 100 billion yuan mark less than two
hours into Singles? Day. In 2017, Singles? Day drove $25.3 billion in
sales, equivalent to six Prime Days (the Amazon event drove $4.2 billion
in sales in 2018). This year, the event?s 10th anniversary, more than
180,000 brands are participated in the event, with 500,000 items involved
in the sale. Chinese companies as well as international companies take
part in this event. For non-Chinese brands like Mercedes Benz, Levi?s and
Adidas, Singles? Day is an enormous opportunity but one fraught with
challenges when it comes to navigating ad options for reaching Chinese
consumers on 11.11.
For Chinese shoppers, Singles? Day promotions start appearing about 30
days before the event. Seven days before becomes prime time: Shoppers
can begin adding things to Alibaba?s subsidiaries Tmall and Taobao carts,
with the transactions going through on Nov. 11 itself. But planning starts
about six months in advance, when brands start ?locking up? valuable real
estate, like an app takeover or banner ad. Logistics, merchandising and
tackling customer traffic on the sale day is the biggest challenge for
world?s giant e-commerce platform.
In September, Tmall's watch division developed a report on China's
wristwatch market, and, based on the report's findings, invited 50 young
designers within Alibaba's ecosystem to create 600 designs. Of these, 50
were selected for concept testing with a small group of shoppers, and the
17 designs selected having been produced by 10 Chinese watch brands --
including Wussa, Geya, and Jonas & Verus -- and were launched on
Sunday during the 11.11 event.
In order to give great customer experience, Alibaba also offered its
products offline whereby customers can experience its top products at
Tmall?s Offline outlet.
(a) What problems & challenges Alibaba, its customers and companies may
face if it offers a single day sale on its e-commerce platform?
07
(b) What care Alibaba should take in order to deal with such a big sale on its
e-commerce site?
07
OR
Q.5 (a) How Alibaba should tackle with the other competitors to increase its sales
and drive attention of international customers?
07
(b)
Explain advantages to Alibaba for offering a single day sale.
07
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This post was last modified on 19 February 2020