Download GTU (Gujarat Technological University) MBA 2019 Winter 3rd Sem 4539294 Tourism And Hospitality Management Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 4539294 Date: 30-11-2019
Subject Name: Tourism and Hospitality Management
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain The Following
Sustainable Tourism
Tour Operator
Revenue Centre
Cost Centre
TAAI
IATA
Concierge
14
Q.2 (a) Define Tourism. Explain Various Phases & Elements of Tourism.
07
(b) Analyze ?Statue Of Unity ?as Tourism Product.
07
OR
(b) Draw an organization Chart for a medium sized hotel.
07
Q.3 (a) Tourism: Past, Present & Future ? Discuss.
07
(b) Write a note on Event Management & Marketing.
07
OR
Q.3 (a) Write a note on Forms & Characteristics of Tourism
07
(b) Tourism Product Life Cycle: Design strategies for different Phases.
07
Q.4 (a) Discuss Origin, Nature & Importance of Hospitality Industry.
07
(b) Explain Criteria for star Ratings for Hotels with proper examples.
07
OR
Q.4 (a) Explain Role of various Agencies in Tourism.
07
(b) Explain Characteristics of Tourism Products & strategies to deal with
such features.
07
Q.5 Medical tourism is the way forward for Kerala :
Medical tourism opens up a slew of opportunities for Kerala. It is not
just limited to treatment, but medical tourism as well. Many students
are going out to pursue higher education in Ayurveda and related
disciplines. Now, State is going to be transformed into a destination
for diaspora students to study indigenous medical systems.
14
FirstRanker.com - FirstRanker's Choice
1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 4539294 Date: 30-11-2019
Subject Name: Tourism and Hospitality Management
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain The Following
Sustainable Tourism
Tour Operator
Revenue Centre
Cost Centre
TAAI
IATA
Concierge
14
Q.2 (a) Define Tourism. Explain Various Phases & Elements of Tourism.
07
(b) Analyze ?Statue Of Unity ?as Tourism Product.
07
OR
(b) Draw an organization Chart for a medium sized hotel.
07
Q.3 (a) Tourism: Past, Present & Future ? Discuss.
07
(b) Write a note on Event Management & Marketing.
07
OR
Q.3 (a) Write a note on Forms & Characteristics of Tourism
07
(b) Tourism Product Life Cycle: Design strategies for different Phases.
07
Q.4 (a) Discuss Origin, Nature & Importance of Hospitality Industry.
07
(b) Explain Criteria for star Ratings for Hotels with proper examples.
07
OR
Q.4 (a) Explain Role of various Agencies in Tourism.
07
(b) Explain Characteristics of Tourism Products & strategies to deal with
such features.
07
Q.5 Medical tourism is the way forward for Kerala :
Medical tourism opens up a slew of opportunities for Kerala. It is not
just limited to treatment, but medical tourism as well. Many students
are going out to pursue higher education in Ayurveda and related
disciplines. Now, State is going to be transformed into a destination
for diaspora students to study indigenous medical systems.
14
2
The extensive promotion for medical tourism might also solve the
employment issues of new graduates as well. There are approximately
8 lakh registered medical practitioners of all Ayush medical systems
in the state. Out of which 4 lakh are from Ayurveda. Annually, almost
25,000 students are coming out from educational institutions and the
new ventures can address the job creation issue. By utilizing the
various Ayush schemes, medical tourism projects can easily address
the problem.
Besides, It is planned to promulgate a scheme titled ?Champion
sector in services? by giving special focus on medical tourism. The
Tourism Department officials are also upbeat about the newly-found
interest in the sector. ?Ayurveda and backwaters are the two major
USPs of Kerala tourism. Unlike the emerging markets like Sri Lanka,
we have authenticity while providing medical tourism-related services.
But we are yet to explore our potential to the fullest.
(a) Develop a marketing campaign for Kerala medical tourism.
(b) How Domestic & Foreign Tourisst can be targeted for Kerala medical
tourism.
OR
(a) Explain role of Travel agencies & Tour operators in developing &
promoting Medical tourism.
(b) Explain role of Hospitality Industry in developing & promoting
Medical Tourism.
*************
FirstRanker.com - FirstRanker's Choice
This post was last modified on 19 February 2020