Download GTU MBA 2019 Winter 4th Sem 2840008 Technology And Business Question Paper

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GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER IV « EXAMINATION — WINTER 2019
Subject Code: 2840008 Date: 29/11/2019
Subject Name: Technology & Business
Time: 02.30 pm to 05.30 pm Total Marks: 70

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Instructions:

1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 (a) Define following terms briefly: 07

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1. Outsourcing
2. Piracy
3. Horizontal Software
4. CRM
5. Cookie

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6. Effectiveness
7. Virus

Q.1 (b) Provide an example of a content management system along with its business 07
purpose. Evaluate the advantages of using a workflow management system.

Q.2 (a) What are the most important factors that you would use in evaluating computer 07

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(b) What do you mean by Collaborative Partnership? What are the functions of a 07
typical collaborative business?

OR

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Q.2 (b) What do you mean by “e-Policies”, list down major e-Policies available for 07
managing the information security & also explain any three e-Policies in
detail.

Q.3 (a) Define Supply Chain Management (SCM). List the benefits of effective SCM 07
and also list down its major components.

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(b) What do you mean by “Porter’s Five Force Model”? Explain this model with 07
example of any IT industry sector.

OR

Q.3 (a) Write down short note on: Technology used in BI 07

(b) Define Cyber Terrorism. List down three IT tools that can help defend against 07

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Q.4 (a) Write detail note on ERP with its components and also explain benefits of the 07
same.

(b) Summaries the different monitoring technologies and explain the importance 07
of an employee monitoring policy.

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OR

Q.4 (a) “Business Intelligence (BI)” has become a primary requirement in business 07
now days — Explain.

(b) Describe merits and demerits of an outsourcing with respect to India. 07

Q.5 (a) Elucidate importance of Internet in today’s business. 07

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(b) What do you mean by “Efficiency”? Explain Efficiency IT matrices in detail. 07

OR

Q.5 (a) Write a note on DSS and ESS. 07

(b) Modern day logistics business is changing due to adoption of IT. Discuss how 07
IT can help to empower logistics business.

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