Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 3rd Sem 3539285 Healthcare And Hospital Management Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? SUMMER 2019
Subject Code: 3539285 Date:06/05/2019
Subject Name: Healthcare and Hospital Management
Time: 02:30 PM To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Define following terms;
(a) Healthcare Management
(b) Healthcare Marketing
(c) Hospital Management
(d) Medical Tourism
(e) Tele-medicine
(f) Medical Ethics
(g) Epidemiology
14
Q.2 (a) Explain Growth of Healthcare Industry in India. 07
(b) Discuss Public and Private Healthcare Infrastructure in India.
07
OR
(b) Discuss the Role of Hospitals in Healthcare. 07
Q.3 (a) Discuss the Role of Humana Resource Manager in Hospital
Management.
07
(b) Discuss various strategies for Hospital to approach Finance and Cost
Management.
07
OR
Q.3 (a) Describe the Role of Information Technology in E-Hospital
Management.
07
(b) Write a short note on Six Sigma and NABH.
07
Q.4 (a) Explain various Principles of Medical Ethics. 07
(b) Explain various Elements of Marketing Communication mix in
Healthcare Promotion.
07
OR
Q.4 (a) Discuss Trends of modern way of Healthcare Marketing. 07
(b) Explain PPP Models in Healthcare sector in India. 07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? SUMMER 2019
Subject Code: 3539285 Date:06/05/2019
Subject Name: Healthcare and Hospital Management
Time: 02:30 PM To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Define following terms;
(a) Healthcare Management
(b) Healthcare Marketing
(c) Hospital Management
(d) Medical Tourism
(e) Tele-medicine
(f) Medical Ethics
(g) Epidemiology
14
Q.2 (a) Explain Growth of Healthcare Industry in India. 07
(b) Discuss Public and Private Healthcare Infrastructure in India.
07
OR
(b) Discuss the Role of Hospitals in Healthcare. 07
Q.3 (a) Discuss the Role of Humana Resource Manager in Hospital
Management.
07
(b) Discuss various strategies for Hospital to approach Finance and Cost
Management.
07
OR
Q.3 (a) Describe the Role of Information Technology in E-Hospital
Management.
07
(b) Write a short note on Six Sigma and NABH.
07
Q.4 (a) Explain various Principles of Medical Ethics. 07
(b) Explain various Elements of Marketing Communication mix in
Healthcare Promotion.
07
OR
Q.4 (a) Discuss Trends of modern way of Healthcare Marketing. 07
(b) Explain PPP Models in Healthcare sector in India. 07
Page 2 of 2
Q.5
CASE STUDY:
MANAGING THE OUTPATIENT CLINIC
You are the manager of an outpatient clinic in a large hospital. The
hospital?s management has always been searching for ways of
increasing efficiency. They have recently installed a new computerized
record keeping and billing system, but to the surprise of everyone,
including yourself, the expected increase in efficiency was not realized.
In fact, efficiency and effectiveness have both fallen off, (i.e., lost
records, late billings, and incorrect charge of) and the extent of
employee turnover has risen.
You do not believe there is anything wrong with the system. You have
had reports from other hospitals who are using it and they confirm this
opinion. You have also had representatives from the firm that built and
installed the system and machines, go over them and they report that
they are operating at peak efficiency.
Among your immediate subordinates (three first line supervisors, each
in charge of a shift, and your administrative assistant), the drop in
production has been variously attributed to poor training of the
operators, lack of an adequate system of financial incentives and poor
morale. Clearly, this is an issue about which there is no time to lose in
rectification. The hospital management would like to know within a
week what steps you plan to take to tackle the situation.
You share your manager?s concern with the falling productivity and
know that your subordinates are also concerned. The problem is to
decide what steps to take to rectify the situation.
(a) Analyze the case and state the problem involved. 07
(b) What is the best decision method to use in approaching this problem?
07
OR
Q.5 (a) Write a short note on Integrated Healthcare delivery.
07
(b)
Discuss Medical Transcription as one of the recent Trends in
Healthcare sector.
07
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This post was last modified on 19 February 2020