Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 4th Sem 2840005 Supply Chain Management Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 2840005 Date:03/05/2019
Subject Name: Supply Chain Management
Time:10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
(a)
MCQ Questions 6
Which of the following is true for supply chain management?
1.
A. The physical material moves in the
direction of the end of chain
B. Flow of cash backwards through
the chain
C. Exchange of information moves in both
the direction
D. All of the above
2.
The purpose of supply chain management is
A. provide customer satisfaction B. improve quality of a product
C. integrating supply and demand
management
D increase production
3.
Logistics is the part of a supply chain involved with the forward and reverse flow of
A. goods B. services
C. cash D. all of the above
4.
Due to small change in customer demands, inventory oscillations become
progressively larger looking through the supply chain. This is known as
A. Bullwhip effect B. Netchain analysis
C. Reverse logistics D. Reverse supply chain
5.
VMI stands for
A. Vendor material inventory B. Vendor managed inventory
C. Variable material inventory D. Valuable material inventory
6.
3-PL stands for
A. Three points logistics B. Third party logistics
C. Three points location D. None of the above
Q.1 (b) Define:
a. E-Procurement
b. Supply Chain management
c. Reverse Logistics
d. Crossdocking
04
Q.1 (c) Explain in brief the Role of Customer Order Decoupling Points in Value Chain
Management.
04
Q.2 (a) Describe how a company achieves strategic fit between its supply chain
strategy and its competitive strategy.
07
(b) What is Bullwhip effect? Explain its causes and obstacles to coordination in a
supply chain.
07
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 2840005 Date:03/05/2019
Subject Name: Supply Chain Management
Time:10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
(a)
MCQ Questions 6
Which of the following is true for supply chain management?
1.
A. The physical material moves in the
direction of the end of chain
B. Flow of cash backwards through
the chain
C. Exchange of information moves in both
the direction
D. All of the above
2.
The purpose of supply chain management is
A. provide customer satisfaction B. improve quality of a product
C. integrating supply and demand
management
D increase production
3.
Logistics is the part of a supply chain involved with the forward and reverse flow of
A. goods B. services
C. cash D. all of the above
4.
Due to small change in customer demands, inventory oscillations become
progressively larger looking through the supply chain. This is known as
A. Bullwhip effect B. Netchain analysis
C. Reverse logistics D. Reverse supply chain
5.
VMI stands for
A. Vendor material inventory B. Vendor managed inventory
C. Variable material inventory D. Valuable material inventory
6.
3-PL stands for
A. Three points logistics B. Third party logistics
C. Three points location D. None of the above
Q.1 (b) Define:
a. E-Procurement
b. Supply Chain management
c. Reverse Logistics
d. Crossdocking
04
Q.1 (c) Explain in brief the Role of Customer Order Decoupling Points in Value Chain
Management.
04
Q.2 (a) Describe how a company achieves strategic fit between its supply chain
strategy and its competitive strategy.
07
(b) What is Bullwhip effect? Explain its causes and obstacles to coordination in a
supply chain.
07
2
OR
(b) Discuss the following statement ?Some industries are located near the source
of raw materials, whereas some near the markets for finished goods?.
07
Q.3 (a) What is distribution network design? Discuss the role and factors influencing
the choice of network design.
07
(b) Differentiate between Functional and responsive SCM with suitable examples 07
OR
Q.3 (a) Write a note on
a. JIT
b. ECR
07
(b) List and explain different costs associated with inventory. 07
Q.4 (a) Integrating supply chain partners is very difficult without the use of
information technology. Identify four information technology tools that
successful organizations use to integrate its supply chain partners and discuss
how each of these tools contributes to their success.
07
(b) A specialty chemical company is considering expanding its operations into
Brazil, when five companies dominate the consumption of specialty chemicals.
What sort of distribution network should this Company utilize?
07
OR
Q.4 (a) In what way do supply chain flows affect the success or failure of a firm such
as Amazon? List two supply chain decisions that have a significance impact on
supply chain Profitability.
07
(b) Explain the importance of pricing in supply chain management and elucidated
various type of pricing approaches that generate maximum profit.
07
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 2840005 Date:03/05/2019
Subject Name: Supply Chain Management
Time:10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
(a)
MCQ Questions 6
Which of the following is true for supply chain management?
1.
A. The physical material moves in the
direction of the end of chain
B. Flow of cash backwards through
the chain
C. Exchange of information moves in both
the direction
D. All of the above
2.
The purpose of supply chain management is
A. provide customer satisfaction B. improve quality of a product
C. integrating supply and demand
management
D increase production
3.
Logistics is the part of a supply chain involved with the forward and reverse flow of
A. goods B. services
C. cash D. all of the above
4.
Due to small change in customer demands, inventory oscillations become
progressively larger looking through the supply chain. This is known as
A. Bullwhip effect B. Netchain analysis
C. Reverse logistics D. Reverse supply chain
5.
VMI stands for
A. Vendor material inventory B. Vendor managed inventory
C. Variable material inventory D. Valuable material inventory
6.
3-PL stands for
A. Three points logistics B. Third party logistics
C. Three points location D. None of the above
Q.1 (b) Define:
a. E-Procurement
b. Supply Chain management
c. Reverse Logistics
d. Crossdocking
04
Q.1 (c) Explain in brief the Role of Customer Order Decoupling Points in Value Chain
Management.
04
Q.2 (a) Describe how a company achieves strategic fit between its supply chain
strategy and its competitive strategy.
07
(b) What is Bullwhip effect? Explain its causes and obstacles to coordination in a
supply chain.
07
2
OR
(b) Discuss the following statement ?Some industries are located near the source
of raw materials, whereas some near the markets for finished goods?.
07
Q.3 (a) What is distribution network design? Discuss the role and factors influencing
the choice of network design.
07
(b) Differentiate between Functional and responsive SCM with suitable examples 07
OR
Q.3 (a) Write a note on
a. JIT
b. ECR
07
(b) List and explain different costs associated with inventory. 07
Q.4 (a) Integrating supply chain partners is very difficult without the use of
information technology. Identify four information technology tools that
successful organizations use to integrate its supply chain partners and discuss
how each of these tools contributes to their success.
07
(b) A specialty chemical company is considering expanding its operations into
Brazil, when five companies dominate the consumption of specialty chemicals.
What sort of distribution network should this Company utilize?
07
OR
Q.4 (a) In what way do supply chain flows affect the success or failure of a firm such
as Amazon? List two supply chain decisions that have a significance impact on
supply chain Profitability.
07
(b) Explain the importance of pricing in supply chain management and elucidated
various type of pricing approaches that generate maximum profit.
07
3
Q.5 Case: Passenger Interchange
In most major cities the amount of congestion on the roads is increasing. Some
of this is due to commercial vehicles, but by far the majority is due to private
cars. There are several ways of controlling the number of vehicles using certain
areas. These include prohibition of cars in pedestrian areas, restricted entry,
limits on parking, traffic calming schemes, and so on. A relatively new
approach has road-user charging, where cars pay a fee to use a particular length
of road, with the fee possibly changing with prevailing traffic conditions.
Generally, the most effective approach to reducing traffic congestion is to
improve public transport. These services must be attractive to people who
judge them by a range of factors, such as the comfort of seating, amount of
crowding, handling of luggage, availability of food, toilets, safety, facilities in
waiting areas. Availability of escalators and lifts, and so on. However, the
dominant considerations are cost, time and reliability.
Buses are often the most flexible form of public transport, with the time for a
journey consisting of four parts:
? joining time, which is the time needed to get to a bus stop
? waiting time, until the bus arrives
? journey time, to carnally do the travelling
? leaving time, to get from the bus to the final destination.
Transport policies can reduce these times by a combination of frequent
services, well-planned routes, and bus priority schemes. Then convenient
journeys and subsidised travel make buses an attractive alternative.
One problem, however, is that people have to change buses, or transfer
between buses and other types of transport, including cars, planes, trains,
ferries and trams. Then there are additional times for moving between one type
of transport and the next, and waiting for the next part of the service. These can
be minimised by an integrated transport system with frequent, connecting
services at 'passenger interchanges'.
Passenger interchanges seem a good idea, but they are not universally popular.
Most people prefer a straight-through journey between two points, even if this
is less frequent than an integrated service with interchanges. The reason is
probably because there are more opportunities for things to go wrong, and
experiences suggests that even starting a journey does not guarantee that it will
successfully finish.
In practice, most major cities such as London and Paris have successful
interchanges, and they are spreading into smaller towns, such as Montpellier in
France. For the ten years up to 2001, the population of Montpellier grew by
more than 8.4 per cent, and it moved from being the 22nd largest town in
France to the eighth largest. It has good transport links with the port of Sete, an
airport, inland waterways, main road networks and a fast rail link to Paris. In
2001, public transport was enhanced with a 15 kilometre tramline connecting
major sites in the town centre with other transport links. At the same time,
buses were rerouted to connect to the tram, cycling was encouraged for short
distances, park-and-ride services were improved, and journeys were generally
made easier, as a result, there has been an increase in use of public transport, a
reduction in the number of cars in the town centre, and improved air quality.
When the tram opened in 2000, a third of the population tried it in the first
weekend, and it carried a million people within seven weeks of opening. In
2005, a second tramline will add 19 kilometres to the routes.
Questions:
(a) What are the benefits of public transport over private transport? Should
public transport be encouraged and, if so, how?
(b) What are the benefits of integrated public transport systems?
14
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 2840005 Date:03/05/2019
Subject Name: Supply Chain Management
Time:10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
(a)
MCQ Questions 6
Which of the following is true for supply chain management?
1.
A. The physical material moves in the
direction of the end of chain
B. Flow of cash backwards through
the chain
C. Exchange of information moves in both
the direction
D. All of the above
2.
The purpose of supply chain management is
A. provide customer satisfaction B. improve quality of a product
C. integrating supply and demand
management
D increase production
3.
Logistics is the part of a supply chain involved with the forward and reverse flow of
A. goods B. services
C. cash D. all of the above
4.
Due to small change in customer demands, inventory oscillations become
progressively larger looking through the supply chain. This is known as
A. Bullwhip effect B. Netchain analysis
C. Reverse logistics D. Reverse supply chain
5.
VMI stands for
A. Vendor material inventory B. Vendor managed inventory
C. Variable material inventory D. Valuable material inventory
6.
3-PL stands for
A. Three points logistics B. Third party logistics
C. Three points location D. None of the above
Q.1 (b) Define:
a. E-Procurement
b. Supply Chain management
c. Reverse Logistics
d. Crossdocking
04
Q.1 (c) Explain in brief the Role of Customer Order Decoupling Points in Value Chain
Management.
04
Q.2 (a) Describe how a company achieves strategic fit between its supply chain
strategy and its competitive strategy.
07
(b) What is Bullwhip effect? Explain its causes and obstacles to coordination in a
supply chain.
07
2
OR
(b) Discuss the following statement ?Some industries are located near the source
of raw materials, whereas some near the markets for finished goods?.
07
Q.3 (a) What is distribution network design? Discuss the role and factors influencing
the choice of network design.
07
(b) Differentiate between Functional and responsive SCM with suitable examples 07
OR
Q.3 (a) Write a note on
a. JIT
b. ECR
07
(b) List and explain different costs associated with inventory. 07
Q.4 (a) Integrating supply chain partners is very difficult without the use of
information technology. Identify four information technology tools that
successful organizations use to integrate its supply chain partners and discuss
how each of these tools contributes to their success.
07
(b) A specialty chemical company is considering expanding its operations into
Brazil, when five companies dominate the consumption of specialty chemicals.
What sort of distribution network should this Company utilize?
07
OR
Q.4 (a) In what way do supply chain flows affect the success or failure of a firm such
as Amazon? List two supply chain decisions that have a significance impact on
supply chain Profitability.
07
(b) Explain the importance of pricing in supply chain management and elucidated
various type of pricing approaches that generate maximum profit.
07
3
Q.5 Case: Passenger Interchange
In most major cities the amount of congestion on the roads is increasing. Some
of this is due to commercial vehicles, but by far the majority is due to private
cars. There are several ways of controlling the number of vehicles using certain
areas. These include prohibition of cars in pedestrian areas, restricted entry,
limits on parking, traffic calming schemes, and so on. A relatively new
approach has road-user charging, where cars pay a fee to use a particular length
of road, with the fee possibly changing with prevailing traffic conditions.
Generally, the most effective approach to reducing traffic congestion is to
improve public transport. These services must be attractive to people who
judge them by a range of factors, such as the comfort of seating, amount of
crowding, handling of luggage, availability of food, toilets, safety, facilities in
waiting areas. Availability of escalators and lifts, and so on. However, the
dominant considerations are cost, time and reliability.
Buses are often the most flexible form of public transport, with the time for a
journey consisting of four parts:
? joining time, which is the time needed to get to a bus stop
? waiting time, until the bus arrives
? journey time, to carnally do the travelling
? leaving time, to get from the bus to the final destination.
Transport policies can reduce these times by a combination of frequent
services, well-planned routes, and bus priority schemes. Then convenient
journeys and subsidised travel make buses an attractive alternative.
One problem, however, is that people have to change buses, or transfer
between buses and other types of transport, including cars, planes, trains,
ferries and trams. Then there are additional times for moving between one type
of transport and the next, and waiting for the next part of the service. These can
be minimised by an integrated transport system with frequent, connecting
services at 'passenger interchanges'.
Passenger interchanges seem a good idea, but they are not universally popular.
Most people prefer a straight-through journey between two points, even if this
is less frequent than an integrated service with interchanges. The reason is
probably because there are more opportunities for things to go wrong, and
experiences suggests that even starting a journey does not guarantee that it will
successfully finish.
In practice, most major cities such as London and Paris have successful
interchanges, and they are spreading into smaller towns, such as Montpellier in
France. For the ten years up to 2001, the population of Montpellier grew by
more than 8.4 per cent, and it moved from being the 22nd largest town in
France to the eighth largest. It has good transport links with the port of Sete, an
airport, inland waterways, main road networks and a fast rail link to Paris. In
2001, public transport was enhanced with a 15 kilometre tramline connecting
major sites in the town centre with other transport links. At the same time,
buses were rerouted to connect to the tram, cycling was encouraged for short
distances, park-and-ride services were improved, and journeys were generally
made easier, as a result, there has been an increase in use of public transport, a
reduction in the number of cars in the town centre, and improved air quality.
When the tram opened in 2000, a third of the population tried it in the first
weekend, and it carried a million people within seven weeks of opening. In
2005, a second tramline will add 19 kilometres to the routes.
Questions:
(a) What are the benefits of public transport over private transport? Should
public transport be encouraged and, if so, how?
(b) What are the benefits of integrated public transport systems?
14
4
OR
Q.5 Case: Kozmo, the Online convenience store to shut down
New York-based Kozmo, the 3-year-old company announced that it would stop
delivery service in all nine cities it operates. New York-based Kozmo, which
dispatched legions of orange-clad deliverymen to cart goods to customers'
doors, is the latest dot.com dream to evaporate in the market downturn.
Amazon com, venture capital firm Flatiron Partners and coffee giant Starbucks
were among the investors in Kozmo.
Kozmo said in December that investors promised a total of $30 million in
private funding. But last month the company learned that an investor had
backed out of a $6 million commitment. Kozmo executives had been working
on a merger deal with Los Angeles-based PDQuick, another online grocer,
sources said. The deal collapsed when funding that was promised to PDQuick
did not materialize. Sources said Kozmo still has money but decided to close
now and liquidate to ensure that employees could receive a severance package.
Just last month, Kozmo Chief Executive Gerry Burdo was upbeat about
Kozmo's future, saying he was looking to steer Kozmo away from its Internet-
only business model and toward a "clicks and bricks" approach. But some
analysts say Kozmo's business model only made sense in the context of a
densely packed city such as New York. Vern Keenan, a financial analyst with
Keenan Vision, said the service had a chance to work in only a few other cities
around the world, such as Lonclon, Stockholm or Paris. "This seemed like a
dumb idea from the beginning," Keenan said. "This grew out of a New York
City frame of mind and it simply didn't translate."
Kozmo was started by a pair of twenty-something former college roommates.
They got the idea for the company on a night when they craved videos and
snacks and wished a business existed that would deliver it to them. Kozmo
offered free delivery and charged competitive prices when it launched in New
York. Though customers loved the service, the costs of delivery were high.
After co-founder and former Chief Executive Joseph park stepped down,
Burdo slashed Kozmo's overhead, instituted a delivery fee and oversaw several
rounds of layoffs. The company also closed operations in San Diego and
Houston. Burdo said last month that profitability was not far away. The
company had reached a milestone last December when it reported profits at
one of its operations for the first time. Kozmo later saw two more operations
reach profitability as a result of brisk holiday business.
Online delivery companies have been among the most ravaged by the Internet
shakeout. Kozmo's rival in New York, Urbanfetch, shuttered its consumer
operations last fall. Online grocers such as Webvan and Peapod have also
struggled, and smaller operations such as Streamline.com and ShopLink.com
have dosed down. Peapod was days away from closing last year when Dutch
grocer Royal Ahold agreed to take a majority stake.
From the very beginning, supply chain management was to be a core
competency of Kozmo. The promising dot.com would deliver your order
everything from the latest video to electronics equipment in less than an hour.
The technology was superior, the employees were enthusiastic, the customers
were satisfied. But eventually, Kozmo ran out of time and money.
Questions:
(a) What, in your opinion, is the major reason for the failure of Kozmo?
(b) Do you think that Kozmo promised what its supply chain could not bear?
What could have prevented its shut-down?
14
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This post was last modified on 19 February 2020