Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 4th Sem 3549252 Strategic Information Technology Management Previous Question Paper
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549252 Date:06/05/2019
Subject Name: Strategic Information Technology Management
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Define following terms briefly: 14
(a) Grid computing
(b) PDA
(c) Firewall
(d) CRM
(e) Data mining
(f) EDI
(g) Ethics
Q.2 (a) What do you mean by ?T-Form? organization? Also discuss different kinds of
T-form organization with its structure.
07
(b) Suppose you are appointed as an IS manager of ?Triton Corporation?. Your
duty is to implement new monitoring system for the employees. Discuss how
can you use ?Kurt-Lewin?s change model? in this situation?
07
OR
(b) What are the different ways by which an IT manger can change the legacy
system of an organization? Also discuss pros & cons of each way.
07
Q.3 (a) Discuss what will be the future technologies available in computer system
industry? Discuss in detail.
07
(b) Explain the ?Neural Network? with its three layers diagram. 07
OR
Q.3 (a) What do you mean by ?Computer System?? Explain different types of
computer system prevailing in current scenario.
07
(b) What is ?Knowledge?? Discuss types of knowledge & also write down short
note on KMS.
07
Q.4 (a) What do you mean by an ?Auction?? Explain how physical auction is different
from e-auction. Discuss various types of e-auction in detail.
07
(b) State & explain the merits and demerits of Database Management System. 07
OR
Q.4 (a) Explain Genetic Algorithm functions. What is the underlying model for this
approach to intelligent systems?
07
(b) Write down short note on: IT investment opportunity matrix
07
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Page 1 of 2
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549252 Date:06/05/2019
Subject Name: Strategic Information Technology Management
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Define following terms briefly: 14
(a) Grid computing
(b) PDA
(c) Firewall
(d) CRM
(e) Data mining
(f) EDI
(g) Ethics
Q.2 (a) What do you mean by ?T-Form? organization? Also discuss different kinds of
T-form organization with its structure.
07
(b) Suppose you are appointed as an IS manager of ?Triton Corporation?. Your
duty is to implement new monitoring system for the employees. Discuss how
can you use ?Kurt-Lewin?s change model? in this situation?
07
OR
(b) What are the different ways by which an IT manger can change the legacy
system of an organization? Also discuss pros & cons of each way.
07
Q.3 (a) Discuss what will be the future technologies available in computer system
industry? Discuss in detail.
07
(b) Explain the ?Neural Network? with its three layers diagram. 07
OR
Q.3 (a) What do you mean by ?Computer System?? Explain different types of
computer system prevailing in current scenario.
07
(b) What is ?Knowledge?? Discuss types of knowledge & also write down short
note on KMS.
07
Q.4 (a) What do you mean by an ?Auction?? Explain how physical auction is different
from e-auction. Discuss various types of e-auction in detail.
07
(b) State & explain the merits and demerits of Database Management System. 07
OR
Q.4 (a) Explain Genetic Algorithm functions. What is the underlying model for this
approach to intelligent systems?
07
(b) Write down short note on: IT investment opportunity matrix
07
Page 2 of 2
Q.5 Discuss the given case study with answers of following questions. 14
ERP incorporated at Nike
Nike is one of the biggest sportswear companies worldwide. It is an American
multinational founded in 1964 by the brand name ?Blue Ribbon Sports,? its
head offices in Oregon. In 1997, its profits reached 9.19 billion dollars, while
in 2012; they soared high to 25.3 billion dollars, employing 44,000 people.
In 1998, in view of the millennium, the company proceeded to a change in its
systems, and the implementation of an ERP system. According to the
Forbes list, after spending 400 million dollars on software, it ended up losing
100 million dollars in sales; its share dropped by 20%, and faced many
lawsuits. It also experienced a big rift in its personal relations as it could not
manage the orders of the best advertised sports shoes ?Air Jordan.?
This failure was due to a technical problem in the so-called ?i2? system to do
with the process of order management. The specific system would be part of
a general ERP system but, according to analysts, its selection was wrong as its
structure could not ?tally? with the entrepreneurial operation of the company.
According to a senior executive, the system operated on prediction algorithms
that could not respond to such voluminous sales. The company had an
entrepreneurial plan understand all its employees, so it continued to operate as
usual, while the problems that arose from the system failure didn?t impact its
general course.
According to Nike, the problems that arose from the system had been
restored by autumn 2000, and its cycle of operations was not affected from
thereon. Three years later, the company announced that it had the biggest
profits since its foundation. In 2001, it reduced the i2 system operation to
a great extent, and installed SAP ERP.
Questions:
(a) In view of above case what problems were created by ?i2? systems?
Discuss.
(b) According to you, what are the advantages of an ERP system?
OR
Q.5 Questions: 14
(a) According to you what are the demerits of an ERP system? Explain.
(b) According to above case, how Nike had recovered its operations?
Discuss.
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This post was last modified on 19 February 2020