Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 4th Sem 3549263 New Venture Creation Previous Question Paper
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549263 Date:08/05/2019
Subject Name: NEW VENTURE CREATION
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. Question Text and Description Marks
Q.1 Explain the following terms:-
(a) SWOT ANALYSIS
(b) Niche Marketing
(c) Brain Storming
(d) Feasibility Analysis
(e) Market Survey
(f) Guerilla Marketing
(g) CRM
14
Q.2 (a)
Sanjay owns a 10 room building near Sardar Patel International
Airport. He wants to start a guest house there because he knows
that many visitors require low cost accommodation near the
airport.
You are required to make a business plan for him to seek finance
from the investor.
07
(b)
Shruti has completed her B.E. in textile designing. She wants to
start a ready-made garments manufacturing unit. She wants to
manufacture trendy garments for children below the age of one
year. She approached a popular trend spotter to help her with the
same. The trend spotter demanded Rs. 1,00,000 from Shruti to
help her. Looking at the high fee demanded, she decided to do the
trendspotting by herself. She decided to identify the trend by
talking to the parents of the newly born.
Explain the ways that Shruti can adopt to spot the trend.
07
OR
(b)
The first step of any business is ?Idea germination?. Explain next
steps that follows it
07
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Page 1 of 3
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549263 Date:08/05/2019
Subject Name: NEW VENTURE CREATION
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. Question Text and Description Marks
Q.1 Explain the following terms:-
(a) SWOT ANALYSIS
(b) Niche Marketing
(c) Brain Storming
(d) Feasibility Analysis
(e) Market Survey
(f) Guerilla Marketing
(g) CRM
14
Q.2 (a)
Sanjay owns a 10 room building near Sardar Patel International
Airport. He wants to start a guest house there because he knows
that many visitors require low cost accommodation near the
airport.
You are required to make a business plan for him to seek finance
from the investor.
07
(b)
Shruti has completed her B.E. in textile designing. She wants to
start a ready-made garments manufacturing unit. She wants to
manufacture trendy garments for children below the age of one
year. She approached a popular trend spotter to help her with the
same. The trend spotter demanded Rs. 1,00,000 from Shruti to
help her. Looking at the high fee demanded, she decided to do the
trendspotting by herself. She decided to identify the trend by
talking to the parents of the newly born.
Explain the ways that Shruti can adopt to spot the trend.
07
OR
(b)
The first step of any business is ?Idea germination?. Explain next
steps that follows it
07
Page 2 of 3
Q.3 (a)
Instant Rasoi is a fast food chain selling Indian items like Kathi
Roll, Samosa, Idli, Dhoklas Etc., Now, they want to sell Kulfi in
their outlets. Kulfi has been an item in their menu earlier also but
was withdrawn because of higher price as compared to the price
of established brands. Therefore, this time they decided to initially
price the Kulfi at cost. It was done with the objective of
increasing market share. Management of Instant Rasoi is of view
that once their Kulfi is established in the market they will increase
the price to a level that will help them in earning reasonable profit
on their product.
Identify and explain the pricing strategies adopted by Instant
Rasoi earlier and at present
07
(b)
Explain the important factors that are involved in the process of
sensing entrepreneurial opportunity for any kind of business.
07
OR
Q.3 (a)
What is Break-even analysis and why it is regarded as a useful
element of financial plan?
07
(b)
Kute Mobile Solutions (KMS) has been a leader in the mobile
handset industry for years. After technological advancement,
many players entered the market and started to take up the sales
share. KMS failed to understand the changing trends in the mobile
phone and lost its market share majorly whereas Kintech
Mobitech could understand the sensitivity to the environment
factors which is crucial for an entrepreneur.
How has the understanding of environment helped Kinteh
Mobitech? Explain.
07
Q.4 (a) Creativity and Innovativeness is a foundation of any new
venture. Justify
07
(b) There are number of business failures in India. List down 5
major business failures of India and explain the major
reasons behind their failures.
07
OR
Q.4 (a) Every business growth stage requires a different strategy.
Explain.
07
(b) Which are the major business traits that a start-up owner
must have to be successful?
07
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Page 1 of 3
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549263 Date:08/05/2019
Subject Name: NEW VENTURE CREATION
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. Question Text and Description Marks
Q.1 Explain the following terms:-
(a) SWOT ANALYSIS
(b) Niche Marketing
(c) Brain Storming
(d) Feasibility Analysis
(e) Market Survey
(f) Guerilla Marketing
(g) CRM
14
Q.2 (a)
Sanjay owns a 10 room building near Sardar Patel International
Airport. He wants to start a guest house there because he knows
that many visitors require low cost accommodation near the
airport.
You are required to make a business plan for him to seek finance
from the investor.
07
(b)
Shruti has completed her B.E. in textile designing. She wants to
start a ready-made garments manufacturing unit. She wants to
manufacture trendy garments for children below the age of one
year. She approached a popular trend spotter to help her with the
same. The trend spotter demanded Rs. 1,00,000 from Shruti to
help her. Looking at the high fee demanded, she decided to do the
trendspotting by herself. She decided to identify the trend by
talking to the parents of the newly born.
Explain the ways that Shruti can adopt to spot the trend.
07
OR
(b)
The first step of any business is ?Idea germination?. Explain next
steps that follows it
07
Page 2 of 3
Q.3 (a)
Instant Rasoi is a fast food chain selling Indian items like Kathi
Roll, Samosa, Idli, Dhoklas Etc., Now, they want to sell Kulfi in
their outlets. Kulfi has been an item in their menu earlier also but
was withdrawn because of higher price as compared to the price
of established brands. Therefore, this time they decided to initially
price the Kulfi at cost. It was done with the objective of
increasing market share. Management of Instant Rasoi is of view
that once their Kulfi is established in the market they will increase
the price to a level that will help them in earning reasonable profit
on their product.
Identify and explain the pricing strategies adopted by Instant
Rasoi earlier and at present
07
(b)
Explain the important factors that are involved in the process of
sensing entrepreneurial opportunity for any kind of business.
07
OR
Q.3 (a)
What is Break-even analysis and why it is regarded as a useful
element of financial plan?
07
(b)
Kute Mobile Solutions (KMS) has been a leader in the mobile
handset industry for years. After technological advancement,
many players entered the market and started to take up the sales
share. KMS failed to understand the changing trends in the mobile
phone and lost its market share majorly whereas Kintech
Mobitech could understand the sensitivity to the environment
factors which is crucial for an entrepreneur.
How has the understanding of environment helped Kinteh
Mobitech? Explain.
07
Q.4 (a) Creativity and Innovativeness is a foundation of any new
venture. Justify
07
(b) There are number of business failures in India. List down 5
major business failures of India and explain the major
reasons behind their failures.
07
OR
Q.4 (a) Every business growth stage requires a different strategy.
Explain.
07
(b) Which are the major business traits that a start-up owner
must have to be successful?
07
Page 3 of 3
Q.5
CASE STUDY:
Rahul has completed his senior secondary examination from
Central Board of Secondary Education. After the report had been
declared his father asked him what he would like to do in the
future. Rahul was undecided and did not answer. His father
adviced him to start his own business and to pursue his studies
through distance learning mode. Rahul reluctantly agreed. He
entered into a partnership agreement with one of his school
friends, Mehul. They decide to start a business of cold drinks with
traditional Gujarati aroma in a fashionable crowded food street of
Ahmedabad. Rahul and Mehul each invested Rs.10,00,000 as their
respective capitals. They wanted to earn good profits.
As they were new to the business they did not finalise deadlines
for different activities as well as the quantity of different types of
drinks aroma wise. Because of the novelty of their product their
sales increased on daily basis. Ultimately a stage arose when they
required to expand their business. For this they did not take any
timely action. Mehul advised to open another branch in a remote
area without looking at the relevance of the place regarding the
approach to the branch. Rahul was undecided. They approached
Rahul?s father for advice. He adviced them that their activities
ought to be Specific, Measurable, Attainable, Relevant and Time
based (SMART).
(a) Explain the SMART concept about which Rahul?s father adviced
them
07
(b) Discuss the various stages of identification of business
opportunities.
07
OR
Q.5 (a) State the importance of the SMART concept conceptualized by
Rahul?s father.
07
(b)
Describe the factors that have to considered before selecting
a product.
07
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This post was last modified on 19 February 2020