Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 4th Sem 3549288 Supply Chain Management Previous Question Paper
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549288 Date:03/05/2019
Subject Name: SUPPLY CHAIN MANAGEMENT
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following terms:
(a) Barcode
(b) Lean SCM
(c) Virtual Corporation
(d) E-Retailing
(e) Third Party Logistics
(f) Agile SCM
(g) Air Cargo
14
Q.2 (a) What are the four types of supply chain uncertainties? Explain in
brief.
07
(b) Explain Quantitative V/s Qualitative Methods of demand
forecasting with suitable examples.
07
OR
(b) Explain ?Make To Stock? (MTS), ?Make To Order? (MTO) and
?Configure To Order? (CTO) with suitable Examples.
07
Q.3 (a) What are the advantages and limitation of centralized purchasing in
comparison to decentralized purchasing for a chain of fast- food
restaurant you suggest & Why?
07
(b) Compare and contrast issues involved in vehicle routing in the
following applications:
1. Cab Rental Services
2. Food Delivery company
07
OR
Q.3 (a) Why one wants to design different material flow systems for fast-
and slow-moving items?
07
(b) Why does the fashion industry offer markdown pricing during the
end of the season? Justify your answer with suitable examples.
07
Q.4 (a) What is the bullwhip effect and what are the main causes of
bullwhip effect?
07
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Page 1 of 2
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549288 Date:03/05/2019
Subject Name: SUPPLY CHAIN MANAGEMENT
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following terms:
(a) Barcode
(b) Lean SCM
(c) Virtual Corporation
(d) E-Retailing
(e) Third Party Logistics
(f) Agile SCM
(g) Air Cargo
14
Q.2 (a) What are the four types of supply chain uncertainties? Explain in
brief.
07
(b) Explain Quantitative V/s Qualitative Methods of demand
forecasting with suitable examples.
07
OR
(b) Explain ?Make To Stock? (MTS), ?Make To Order? (MTO) and
?Configure To Order? (CTO) with suitable Examples.
07
Q.3 (a) What are the advantages and limitation of centralized purchasing in
comparison to decentralized purchasing for a chain of fast- food
restaurant you suggest & Why?
07
(b) Compare and contrast issues involved in vehicle routing in the
following applications:
1. Cab Rental Services
2. Food Delivery company
07
OR
Q.3 (a) Why one wants to design different material flow systems for fast-
and slow-moving items?
07
(b) Why does the fashion industry offer markdown pricing during the
end of the season? Justify your answer with suitable examples.
07
Q.4 (a) What is the bullwhip effect and what are the main causes of
bullwhip effect?
07
Page 2 of 2
(b) Parle has decided to increase its reach in rural areas. What are the
implications of this decision for the department that manages the
supply chain for Parle products?
07
OR
Q.4 (a) Define the term Agile supply chain. How Agile supply chain
different from the traditional supply chain?
07
(b) ?Unlike internal supply chain integration, external supply chain
integration is inherently more difficult in nature?. Discuss.
07
Q.5
99-Color Campaign by TVS Motors
TVS Motors, a two-wheeler manufacturing company, has been
offering the Scooty range of Two-wheelers for the young
generation. TVS, in its market research, found that color is the
prominent way of self-expression among women consumers. Based
on this finding, TVS recently introduced the 99-Color Campaign in
selected cities with the intention of attracting young women. The
customer can choose from the range of 99 shades, available for
premium of Rs. 1000-1900/-. Offering 99 shades can be a supply
chain nightmare. TVS has come-up with an innovative way of
managing such a wide variety of offering. TVS stock unpainted
panels at the retail outlet. This unpainted panels are sent to Asian
Paints who return the panel, painted in color chosen by customer, to
the retail outlet within 24 hours. So TVS can manage product
delivery in 48 hours without worrying about the large amount of
finished stock at the retail outlet.
(a) Explain the SCM strategy of TVS Motors 07
(b) Do you think by taking premium of Rs.1000-1900/- would have
covered the transportation cost from TVS to Asian Paints and
back? Suggest how this cost can be managed effectively.
07
OR
Q.5 (a) Explain the SCM Strategy of Asian Paints would be in above case. 07
(b)
Suggest how can TVS motors can offer the 99-color campaign to
entire India rather than selected cities. Also explain the relative
changes required to be made for this change in existing SCM.
07
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This post was last modified on 19 February 2020