Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Winter 3rs Sem 3539261 Creativity Incubation And Innovation Cii Previous Question Paper
Seat No.: ________ Enrolment No.______________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2018
Subject Code: 3539261 Date:07/12/2018
Subject Name: Creativity, Incubation and Innovation (CII)
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Marks
Q.1 Explain the following concepts in brief
(a) Venture Capitalists
(b) Entrepreneurs
(c) Lateral Thinking
(d) Brainstorming
(e) Intellectual Property Rights
(f) Service Innovations
(g) Technology Obsolescence
14
Q.2 (a)
How Business Incubators Work?
07
(b) Which are myths surrounding Creativity? 07
OR
(b)
Innovation = Creativity + Commercialization. Explain with relevant examples.
07
Q.3 (a) How can an individual increase his/her own Creativity? 07
(b) How many types of Innovation are there? 07
OR
Q.3 (a)
Discuss the technological innovations in Indian Banking Sector.
07
(b)
Which are Enablers and Barriers to Creativity?
07
Q.4 (a) How can we protect our intellectual property and knowhow? 07
(b) Companies must innovate or die. Explain with relevant examples. 07
OR
Q.4 (a) Which are the methods to Protect Technological Knowledge? 07
(b) Explain ?Technology Maturity, Obsolesce and Discontinuities? with relevant
examples.
07
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Page 1 of 2
Seat No.: ________ Enrolment No.______________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2018
Subject Code: 3539261 Date:07/12/2018
Subject Name: Creativity, Incubation and Innovation (CII)
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Marks
Q.1 Explain the following concepts in brief
(a) Venture Capitalists
(b) Entrepreneurs
(c) Lateral Thinking
(d) Brainstorming
(e) Intellectual Property Rights
(f) Service Innovations
(g) Technology Obsolescence
14
Q.2 (a)
How Business Incubators Work?
07
(b) Which are myths surrounding Creativity? 07
OR
(b)
Innovation = Creativity + Commercialization. Explain with relevant examples.
07
Q.3 (a) How can an individual increase his/her own Creativity? 07
(b) How many types of Innovation are there? 07
OR
Q.3 (a)
Discuss the technological innovations in Indian Banking Sector.
07
(b)
Which are Enablers and Barriers to Creativity?
07
Q.4 (a) How can we protect our intellectual property and knowhow? 07
(b) Companies must innovate or die. Explain with relevant examples. 07
OR
Q.4 (a) Which are the methods to Protect Technological Knowledge? 07
(b) Explain ?Technology Maturity, Obsolesce and Discontinuities? with relevant
examples.
07
Page 2 of 2
Q.5
CASE STUDY:
Clay pottery was the traditional business of Mansukhbhai Prajapati's family living in
a small village in rural India. Prajapati failed in 10th grade and dropped out of school.
Due to meager financial returns, Prajapati gave up pottery. He ended up earning his
livelihood by doing odd jobs at various places like running a small tea stall or
working in a factory for 4 years. While working for a brick roof tiles factory, he was
inspired to build a machine to make clay products with high efficiency. So, he
returned back to his family occupation - pottery. The clay used for this is somewhat
different than the clay used for hand pottery and it took him some time to master this
clay composition. He began by making earthen clay pots and hot plates in 1988. Most
people in rural India use clay pots to store drinking water and hot plates or tawa for
cooking flat wheat bread. In rural areas, the earthen pots are a natural way of keeping
drinking water cool in summers. In January 2001, an earthquake registering 7.9 on
the Richter scale devastated the Indian state of Gujarat and all earthen pots of
Prajapati were broken.
A photographer took pictures of my broken clay pots and published in the newspaper
with a headline ?Garib Ka Fridge Tut Gaya? (Refrigerator of the Poor has Broken). I
thought; he is calling my pot a fridge. We also want a fridge but do not have money
to purchase one? so?why don?t I make a clay fridge for myself? and I started
experimenting with clay to make a clay refrigerator that did not need electricity to
cool.
In 2005, my wife wanted a nonstick pan for cooking and when I went to the market to
buy one, I saw the cost was INR 450 (US$8). It was very expensive for me and I
thought- can?t I do something to my clay hotplates to make them nonstick. I worked
on it for 1.5 years? - Prajapati (translated from personal interviews)
Prajapati created many innovative clay products like the Mitticool clay refrigerator,
the nonstick clay tawa (hot plate) and the clay pressure cooker. The name of the
refrigerator ?Mitticool? comes from the Hindi word mitti, which in means ?clay.? The
clay refrigerator can be used to store cold water, food, fruits, and vegetables without
any electricity or any artificial form of energy. It works on the simple principal of
cooling by evaporation. Water from the upper chambers drips down the sides and
evaporates, which leaves the inner chamber cool. It can be good alternative for people
living in rural areas where electricity is not available or for those who are poor and
cannot afford the conventional refrigerator. Financially, Prajapati has been able to
move out of poverty and he received 25 awards including one from the President of
India.
(a) Which are the other innovations erupted from Rural India?
07
(b) How can you help Mr. Mansukh Prajapati to further commercialize his concept and
take it across whole rural India?
07
OR
Q.5 (a) Why we should consider the Ecology while innovating and creating a new product? 07
(b)
Which are the barriers to rural innovation like MittiCool?
07
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This post was last modified on 19 February 2020