Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Winter 3rs Sem 3539274 Supply Chain And Logistics Management Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2018
Subject Code:3539274 Date:12/12/2018
Subject Name: Supply Chain & Logistics Management
Time: 10:30am To 01:30pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Q.1 Define/Explain the following terms briefly.
(a) Reverse Logistics
(b) Functions of Inventory
(c) Total Cost of Ownership
(d) Trading Blocks
(e) CRM
(f) Sustainability
(g) Outsourcin
14
Q.2 (a) Explain the concept of a Basic Supply Chain. Discuss the objectives,
benefits and types of integration in Supply Chain Management.
07
(b) Most of the companies are competing in the market, based on their
effectiveness and efficiency of their supply chains. Discuss the alignment
of Supply Chain Management with Business Strategy and Competitive
Advantage.
07
OR
(b) List and explain the role of Transportation and Warehousing in Logistics
with relevant examples.
07
Q.3 (a) For the companies of the future, Customer Relationship Management will
be the key for success in markets. List and explain the need, scope,
elements and benefits of CRM for supply chain management
07
(b) Discuss the various strategies used for effective Supplier Relationship
Management which involve supplier selection, using technology,
measuring SRM and its challenges.
07
OR
Q.3 (a) Explain the role of Third and Fourth Party Logistics providers in Supply
Chain Management
07
(b) Globalization has lead to globally dispersed supply and demand of most
of the products. This is made more complicated by Trading Blocks among
various nations. Discuss the impact of Globalization on Supply Chain
Management.
07
Q.4 (a) List and explain with examples the Economic and Environmental 07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2018
Subject Code:3539274 Date:12/12/2018
Subject Name: Supply Chain & Logistics Management
Time: 10:30am To 01:30pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Q.1 Define/Explain the following terms briefly.
(a) Reverse Logistics
(b) Functions of Inventory
(c) Total Cost of Ownership
(d) Trading Blocks
(e) CRM
(f) Sustainability
(g) Outsourcin
14
Q.2 (a) Explain the concept of a Basic Supply Chain. Discuss the objectives,
benefits and types of integration in Supply Chain Management.
07
(b) Most of the companies are competing in the market, based on their
effectiveness and efficiency of their supply chains. Discuss the alignment
of Supply Chain Management with Business Strategy and Competitive
Advantage.
07
OR
(b) List and explain the role of Transportation and Warehousing in Logistics
with relevant examples.
07
Q.3 (a) For the companies of the future, Customer Relationship Management will
be the key for success in markets. List and explain the need, scope,
elements and benefits of CRM for supply chain management
07
(b) Discuss the various strategies used for effective Supplier Relationship
Management which involve supplier selection, using technology,
measuring SRM and its challenges.
07
OR
Q.3 (a) Explain the role of Third and Fourth Party Logistics providers in Supply
Chain Management
07
(b) Globalization has lead to globally dispersed supply and demand of most
of the products. This is made more complicated by Trading Blocks among
various nations. Discuss the impact of Globalization on Supply Chain
Management.
07
Q.4 (a) List and explain with examples the Economic and Environmental 07
Page 2 of 2
perspectives of Sustainability in light of the Global Reporting Initiative by
MNCs
(b) What are the various types of risks involved in Supply Chain
Management? Discuss some of the principles and guidelines for risk
management.
07
OR
Q.4 (a) Discuss the role of Packaging and Material Handling in Supply Chain
Management with relevant examples
07
(b) Discuss the role of demand planning and demand management for Supply
Chain Management
07
Q.5
CASE STUDY: REVERSE LOGISTICS
Reverse logistics is slowly catching up the attention of senior
management and is being viewed as an important part of the business.
Traditionally, companies were vigorously concentrating on developing an
efficient supply chain system, a process that ensured the forward
movement of materials from the raw material supplier to the manufacturer
who catered to the ultimate consumers. However over the past decade or
so, a new trend called reverse logistics has been gaining consideration
among the companies. Reverse logistics is a process that involves the
movement of used products and materials from their final destination
point to another source where they are typically recycled and made fit for
reuse. It is also employed when the waste generated from a product has to
be safely disposed of in order to prevent it from causing damage to the
environment.
The reverse logistics process is often followed by companies that
manufacture cool drinks and LPG supplied through cylinders. Analysts
say that reverse logistics often involves substantial costs for companies in
collecting, shipping, and recycling the products. According to a research
conducted by the Reverse Logistics Executive Council(RLEC) US
companies incurred a cost of US $35 billion to manage their reverse
logistics. This cost was expected to increase further and might act as a
stumbling block in the exercise aimed at reducing environment waste.
HP started to collect and recycle its printer cartridges with the aim of
reducing environmental waste that accumulated due to the disposal of its
products. The customers were asked to send their used cartridges back to
HP. HP also used partners to collect and send the products in the
recycling centers. The materials were finally converted into automotive
parts, microchip processing trays, spools etc. Products that still had life
were given to charitable organizations.
(a) What are the factors that encourage manufacturers to develop a reverse
logistics system?
07
(b) What are the benefits that manufacturers aim to derive from developing a
reverse logistics system?
07
OR
Q.5 (a) Compare and contrast the reverse logistics process of HP and Coca Cola
(glass bottles from customer to their bottling plants)
07
(b)
How is the concept of reverse logistics linked with the concept of
Sustainability? Discuss.
07
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This post was last modified on 19 February 2020