Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Winter 3rs Sem 3539287 Retailing And Franchising Rf Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2018
Subject Code: 3539287 Date:06/12/2018
Subject Name: Retailing and Franchising (RF)
Time: 10:30 am To 01:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Marks
Q.1 Explain the following with examples:
a) Disintermediation
b) Category
c) FDD
d) Master Franchise
e) Analog approach
f) Reverse auctions
g) Disadvantages of private labels.
14
Q.2 (a) Which are the sources of sustainable competitive advantage for a
retailer?
07
(b) What is omnichannel retailing? How is it different from multichannel
retailing? How are retailers creating omnichannel experiences?
07
OR
(b) Explain the types of food retail formats - organized and unorganized,
with reference to Indian retail.
07
Q.3 (a) What is a trade area? Which type of information is needed to identify
the trade area? Explain the Huff?s Gravity model.
07
(b) Write down the list of retail store locations. Which kind of retail
locations are best suited for: a) Premium footwear store b) Consumer
Electronics. Justify your answers.
07
OR
Q.3 (a) Explain merchandise management and category management. Which
are the factors affecting sales projections? Explain in brief.
07
(b) Explain in detail the various types of store layouts, and also explain the
applicability of store layouts to different retail formats.
07
Q.4 (a) What are the advantages and disadvantages of franchising to franchisor
and franchisee?
07
(b) How shall you apply different merchandise presentation techniques in a
store selling kids? toys, apparels, footwear and bags?
07
OR
Q.4 (a) Which are the two major customer service strategies in retail? Elaborate
with applicable examples.
07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2018
Subject Code: 3539287 Date:06/12/2018
Subject Name: Retailing and Franchising (RF)
Time: 10:30 am To 01:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Marks
Q.1 Explain the following with examples:
a) Disintermediation
b) Category
c) FDD
d) Master Franchise
e) Analog approach
f) Reverse auctions
g) Disadvantages of private labels.
14
Q.2 (a) Which are the sources of sustainable competitive advantage for a
retailer?
07
(b) What is omnichannel retailing? How is it different from multichannel
retailing? How are retailers creating omnichannel experiences?
07
OR
(b) Explain the types of food retail formats - organized and unorganized,
with reference to Indian retail.
07
Q.3 (a) What is a trade area? Which type of information is needed to identify
the trade area? Explain the Huff?s Gravity model.
07
(b) Write down the list of retail store locations. Which kind of retail
locations are best suited for: a) Premium footwear store b) Consumer
Electronics. Justify your answers.
07
OR
Q.3 (a) Explain merchandise management and category management. Which
are the factors affecting sales projections? Explain in brief.
07
(b) Explain in detail the various types of store layouts, and also explain the
applicability of store layouts to different retail formats.
07
Q.4 (a) What are the advantages and disadvantages of franchising to franchisor
and franchisee?
07
(b) How shall you apply different merchandise presentation techniques in a
store selling kids? toys, apparels, footwear and bags?
07
OR
Q.4 (a) Which are the two major customer service strategies in retail? Elaborate
with applicable examples.
07
Page 2 of 2
(b) You are a potential franchisee, in the lookout for a franchise
opportunity in the Foods & Beverages segment. Mention the step-wise
process which you would undertake and the precautions you will take to
minimize risks.
07
Q.5
Roadster Go:
Online fashion retailer Myntra has just come up with its first of
its kind store featuring zero assistance from store staff and self-
checkouts within 30 seconds with zero time wasted on scanning
individual products or removing security tags.
Spread across 1,900 sq ft the store has been christened
?Roadster Go?? The Speed Shopping Store, is 100 per cent RFID-
enabled (Radio-frequency identification) and offers customers a fusion
of an online-offline shopping experience. Also, Roadster is Myntra?s
private label and operates in fashion and lifestyle space.
?In a first in the country, customers will now be able to pick up
their favourite garments without any assistance, get to know the online
price of the garment before making a buy decision and do a self-
checkout in 30 seconds. For the first time, we are offering this in-store
experience to all shoppers and not just to Myntra App shoppers? said
Manohar Kamath, Head, Myntra Fashion Brands in an media
interaction. Myntra plans to open its third ?Roadster Go? store in Pune,
and end this fiscal with 15 stores with a total of 50 stores by 2020.
The store also features a digital fashion kiosk that allows
shoppers to pull up the online product listing from Myntra for any
particular product, to learn detailed information including fabric,
washes, suitability to body type, color matching, and size availability
among others.
All Roadster Go stores will have integrated inventory and
Endless Aisle, enabling customers to browse the collection online at the
store, check out product details & availability, and have the goods
delivered to their doorstep or collect them at the store, the company said
in a statement.
(a) According to you, will the concept succeed? Justify your opinion with
clear and categorical answers.
07
(b) Should Myntra open company owned outlets or should it expand
through franchising? Mention the advantages and disadvantages of the
selected option too.
07
OR
Q.5 (a) Do you think that the Indian retail market is ready for such experiential
retailing? Which market segments would accept and reject the concept?
07
(b)
Elaborate on the location, merchandise presentation and customer
service strategies which Myntra should adopt.
07
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This post was last modified on 19 February 2020