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Seat No.:
Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
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MBA - SEMESTER (1) - EXAMINATION - SUMMER 2018
Subject Code: 3519208 Date: 07/05/2018
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Subject Name: Management Information System (MIS)
Time: 10:30 AM TO 01:30 PM Total Marks: 70
Instructions:
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- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
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Q.1 Definitions / terms / explanations / short questions based on concepts of theory/practical 14
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(a) DSS
(b) Business Intelligence
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(c) GIS
(d) E-Commerce
(e) ERP
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(f) MIS
(g) Bluetooth
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Q.2 (a) Define Information system. Explain why Information systems are so essential in business to face competition. 07
(b) What is Decision Support System (DSS)? Explain its components with suitable diagram 07
OR
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(b) Discuss Robert Anthony’s-Management Hierarchy & Herbert Simon’s Categorization of decision-making. 07
Q.3 (a) “Information system required at different levels of management is different”. In the light of this sentence describe various information system used at each level. 07
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(b) Define Executive Support System. Explain how does it work and how it is useful in corporate world. 07
OR
Q3 (a) What is Customer Relationship Management System? Distinguish between operational CRM & Analytical CRM. Discuss the importance of CRMS for customer satisfaction. 07
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(b) To fully understand information system, understanding of organisation, management and information technology is must. Explain the statement. 07
Q4 (a) What is Supply Chain Management System? How do supply chain management system coordinate planning, production and logistics with suppliers. Give example. 07
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(b) Write a note on Disruptive Technology with suitable examples. 07
OR
Q.5 (a) What are the various factors responsible for the success of ERP implementation? 07
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(b) Consider any one functional area (Marketing, Finance, Human Resource) of your choice. Based on that explain with examples how information system can be beneficial for that functional area. 07
CASE STUDY:
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Precision is an established brand in wristwatches and claims that PWL could achieve this status due to various management initiatives undertaken to make it an IT-enabled Internet driven Enterprise. PWL has become more customers centric. In E-environment we come to know what customer wants and what changes are taking place in the market. This is possible as we get online information in real time mode about choice of product made or expressed by the customer, rate of sale of products by location, segment and market, and unsuccessful sale events by reason and so on.
With established communication network PWL, knows customer preferences, product movements, modifications and is able to respond faster to customer requirements and expectations. PWL has four factories at Bangalore, Jammu, Gurgaon, and Mumbai. Due to networking of all work centers, sales points, dealers, distributors and use of enterprise business process application suite. PWL has management information daily on:-
- Product Inventory: Brand, Model, Price, and Location
- Product Sale: Fast Moving and Slow Moving
- Market: Segment, Areas, and Locations
- Customer: Preferences, Profile, and Lost Customers
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PWL claims that all this is possible due to implementation of ERP package SAP. The implementation goal of SAP ERP was to:
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- Make information access available to all concerned.
- Provide information integrity for all users.
- Integration of complete supply chain.
- Reduce inventory of watches, and know at all sales point 'Where is what?'
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With ERP implementation, IT is an integral part of the enterprise making it E-business enterprise. Management of PWL is able to handle efficiently dispersed, disparate and heterogeneous customer preferences. Management is able to compete in a dynamic wrist watch market where competition from gray market and international brands is very strong.
Using IT-enabled applications Internet technologies integration of supply chain is a challenge. To boost these strategic initiatives PWL implemented B2B solutions to leverage Internet for order handling, configuring, tracking, and delivering. PWL is also thinking of implementation of Radio Frequency Identification Device (RFID) technology, as it believes RFID is the technology of the future and is more efficient for handling variety of watches and high value of inventory.
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Internet has made PWL an E-business enterprise where IT and Internet are business drivers and enablers as well. Management claims that success of enterprise is due to user and customer participation in E-Enterprise solution. PWL now has online Management Information systems support when weekly meetings are held for business review, operation review, and customer issues.
A. Discuss the role of MIS for PWL in detail. 07
B. Identify different Information system at each level which PWL may be using. 07
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OR
Q.5 A. Explain how SAP-ERP helps PWL to handle dynamic nature of business. 07
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B. What are the other tools of Information System used by PWL and how are they beneficial for the company. 07
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