Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Summer 2nd Sem 2810006 Research Methodology Previous Question Paper
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (PART TIME) ? SEMESTER ? 2 ? EXAMINATION ? SUMMER - 2018
Subject Code: 2810006 Date: 28/05/2018
Subject Name: RESEARCH METHODOLOGY
Time: 10:30 to 01:30 Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Answer the following questions 6
1. Key sources of information available to marketing managers include???.
(a) Customer information (b) Market intelligence
? Market research (d) All of the above
2. Which one of the following is a source of PRIMARY data ?
(a) Ibisworld (b) The ABS (Australian Bureau of Statistics
? Surveys or questionnaires (d) online journal databases
3 One of the greatest problems in obtaining and accessing information that is relevant to
a marketing manager is :
(a) The intelligence of the manager
(b) The number of people that seeking the information
(c) A cataloging system for the information
(d) The cost and time of obtaining the information
4 --------------------is (are) the systematic collection and analysis of publicly available
information about competitors and development s in the marketing environment.
(a) Marketing research
(b) Marketing intelligence
(c) Competitor analysis
(d) Internal company records
5 The type of research used to describe things such as the market potential for a product
is called :
(a) Causal research
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Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (PART TIME) ? SEMESTER ? 2 ? EXAMINATION ? SUMMER - 2018
Subject Code: 2810006 Date: 28/05/2018
Subject Name: RESEARCH METHODOLOGY
Time: 10:30 to 01:30 Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Answer the following questions 6
1. Key sources of information available to marketing managers include???.
(a) Customer information (b) Market intelligence
? Market research (d) All of the above
2. Which one of the following is a source of PRIMARY data ?
(a) Ibisworld (b) The ABS (Australian Bureau of Statistics
? Surveys or questionnaires (d) online journal databases
3 One of the greatest problems in obtaining and accessing information that is relevant to
a marketing manager is :
(a) The intelligence of the manager
(b) The number of people that seeking the information
(c) A cataloging system for the information
(d) The cost and time of obtaining the information
4 --------------------is (are) the systematic collection and analysis of publicly available
information about competitors and development s in the marketing environment.
(a) Marketing research
(b) Marketing intelligence
(c) Competitor analysis
(d) Internal company records
5 The type of research used to describe things such as the market potential for a product
is called :
(a) Causal research
(b) Investigative research
(c) Descriptive research
(d) Exploratory research
6 ????is information collected for the specific purpose at hand
(a) External information
(b) Experimental information
(c) Secondary data
(d) Primary data
Q 1 (B) Explain following questions 4
1. Explain ethics in business research
2. What are the various kinds of hypothesis
3. What are various Forms of Questions
4. What do you mean by quantitative research?
Q 1 (C) Explain various sources of Secondary Data? 4
Q 2 (A) Discuss the nature and scope of business research in the field of management? 7
(B) What are the four levels of measurements? Explain each one with suitable example. 7
OR
(B) What do you understand by extraneous variables? Discuss some of the extraneous
variables that affect the Validity of experiment. 7
Q 3 (A) Prepare a research proposal to students preference and satisfaction for semester
system in school and colleges. 7
(B) Define projective techniques. Explain four types of the projective techniques with
examples.
OR
Q 3 (A) Explain univariate,bivariate and multivariate analysis with examples. 7
(B)Explain likert scale and Semantic Differential scale. Also give example of each scale. 7
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Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (PART TIME) ? SEMESTER ? 2 ? EXAMINATION ? SUMMER - 2018
Subject Code: 2810006 Date: 28/05/2018
Subject Name: RESEARCH METHODOLOGY
Time: 10:30 to 01:30 Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Answer the following questions 6
1. Key sources of information available to marketing managers include???.
(a) Customer information (b) Market intelligence
? Market research (d) All of the above
2. Which one of the following is a source of PRIMARY data ?
(a) Ibisworld (b) The ABS (Australian Bureau of Statistics
? Surveys or questionnaires (d) online journal databases
3 One of the greatest problems in obtaining and accessing information that is relevant to
a marketing manager is :
(a) The intelligence of the manager
(b) The number of people that seeking the information
(c) A cataloging system for the information
(d) The cost and time of obtaining the information
4 --------------------is (are) the systematic collection and analysis of publicly available
information about competitors and development s in the marketing environment.
(a) Marketing research
(b) Marketing intelligence
(c) Competitor analysis
(d) Internal company records
5 The type of research used to describe things such as the market potential for a product
is called :
(a) Causal research
(b) Investigative research
(c) Descriptive research
(d) Exploratory research
6 ????is information collected for the specific purpose at hand
(a) External information
(b) Experimental information
(c) Secondary data
(d) Primary data
Q 1 (B) Explain following questions 4
1. Explain ethics in business research
2. What are the various kinds of hypothesis
3. What are various Forms of Questions
4. What do you mean by quantitative research?
Q 1 (C) Explain various sources of Secondary Data? 4
Q 2 (A) Discuss the nature and scope of business research in the field of management? 7
(B) What are the four levels of measurements? Explain each one with suitable example. 7
OR
(B) What do you understand by extraneous variables? Discuss some of the extraneous
variables that affect the Validity of experiment. 7
Q 3 (A) Prepare a research proposal to students preference and satisfaction for semester
system in school and colleges. 7
(B) Define projective techniques. Explain four types of the projective techniques with
examples.
OR
Q 3 (A) Explain univariate,bivariate and multivariate analysis with examples. 7
(B)Explain likert scale and Semantic Differential scale. Also give example of each scale. 7
4 ( A)Explain type ?I and type ?II error in hypothesis. 7
(B) Prepare a research proposal to study the consumer preference and satisfaction for
TATA Nano in the state of Gujarat. 7
OR
4. (A) In which situation observation method of data collection is applicable? Explain using
example and also write its advantage and disadvantages. 7
(B) Define null hypothesis. State six steps of hypothesis testing Procedure. 7
Q 5. Read the following case and answer accordingly. 14
By Centralizing information and making it more widely available IBM?s ERP(Enterprise
Resource Planning) System has the potential to make companies much more
competitive and responsive. Here is what IBM says about ERP.
ERP solutions are effective at streamlining business process that cut across the
functional area of your business. ERP brings together fragmented operations, often
replacing a multiplicity of legacy systems .By sharing common information across in
intergrated set of application modules,ERP can speed up transactions for instance, ERP
can consolidate financial records, allowing you to close the books faster and more
accurately.
ERP can help you better manage your inventory ,driving dramatic cost savings.ERP can
map customer orders to your production plans ,helping to improve the cycle time to
respond to customer demand .And ERP can help eliminate process duplication ,wait
times and information errors ,yielding productivity improvements for your professionals
.In addition ,the regimen of an ERP implementation force you to look at how you run
your business ?your process .practice and proce-dures .ERP implementations are a
great opportunity to institutionalize a number of changes many of which you may have
been considering for some time.
While ERP is very good at driving improvements, its focus is inward, within your own
enterprise.
However, if your company?s top challenges involve relationships with your customers or
trading partnerships with your suppliers ,you may want to consider other solutions ?
either implemented individually or together with an ERP solution, Also given the time it
FirstRanker.com - FirstRanker's Choice
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (PART TIME) ? SEMESTER ? 2 ? EXAMINATION ? SUMMER - 2018
Subject Code: 2810006 Date: 28/05/2018
Subject Name: RESEARCH METHODOLOGY
Time: 10:30 to 01:30 Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Answer the following questions 6
1. Key sources of information available to marketing managers include???.
(a) Customer information (b) Market intelligence
? Market research (d) All of the above
2. Which one of the following is a source of PRIMARY data ?
(a) Ibisworld (b) The ABS (Australian Bureau of Statistics
? Surveys or questionnaires (d) online journal databases
3 One of the greatest problems in obtaining and accessing information that is relevant to
a marketing manager is :
(a) The intelligence of the manager
(b) The number of people that seeking the information
(c) A cataloging system for the information
(d) The cost and time of obtaining the information
4 --------------------is (are) the systematic collection and analysis of publicly available
information about competitors and development s in the marketing environment.
(a) Marketing research
(b) Marketing intelligence
(c) Competitor analysis
(d) Internal company records
5 The type of research used to describe things such as the market potential for a product
is called :
(a) Causal research
(b) Investigative research
(c) Descriptive research
(d) Exploratory research
6 ????is information collected for the specific purpose at hand
(a) External information
(b) Experimental information
(c) Secondary data
(d) Primary data
Q 1 (B) Explain following questions 4
1. Explain ethics in business research
2. What are the various kinds of hypothesis
3. What are various Forms of Questions
4. What do you mean by quantitative research?
Q 1 (C) Explain various sources of Secondary Data? 4
Q 2 (A) Discuss the nature and scope of business research in the field of management? 7
(B) What are the four levels of measurements? Explain each one with suitable example. 7
OR
(B) What do you understand by extraneous variables? Discuss some of the extraneous
variables that affect the Validity of experiment. 7
Q 3 (A) Prepare a research proposal to students preference and satisfaction for semester
system in school and colleges. 7
(B) Define projective techniques. Explain four types of the projective techniques with
examples.
OR
Q 3 (A) Explain univariate,bivariate and multivariate analysis with examples. 7
(B)Explain likert scale and Semantic Differential scale. Also give example of each scale. 7
4 ( A)Explain type ?I and type ?II error in hypothesis. 7
(B) Prepare a research proposal to study the consumer preference and satisfaction for
TATA Nano in the state of Gujarat. 7
OR
4. (A) In which situation observation method of data collection is applicable? Explain using
example and also write its advantage and disadvantages. 7
(B) Define null hypothesis. State six steps of hypothesis testing Procedure. 7
Q 5. Read the following case and answer accordingly. 14
By Centralizing information and making it more widely available IBM?s ERP(Enterprise
Resource Planning) System has the potential to make companies much more
competitive and responsive. Here is what IBM says about ERP.
ERP solutions are effective at streamlining business process that cut across the
functional area of your business. ERP brings together fragmented operations, often
replacing a multiplicity of legacy systems .By sharing common information across in
intergrated set of application modules,ERP can speed up transactions for instance, ERP
can consolidate financial records, allowing you to close the books faster and more
accurately.
ERP can help you better manage your inventory ,driving dramatic cost savings.ERP can
map customer orders to your production plans ,helping to improve the cycle time to
respond to customer demand .And ERP can help eliminate process duplication ,wait
times and information errors ,yielding productivity improvements for your professionals
.In addition ,the regimen of an ERP implementation force you to look at how you run
your business ?your process .practice and proce-dures .ERP implementations are a
great opportunity to institutionalize a number of changes many of which you may have
been considering for some time.
While ERP is very good at driving improvements, its focus is inward, within your own
enterprise.
However, if your company?s top challenges involve relationships with your customers or
trading partnerships with your suppliers ,you may want to consider other solutions ?
either implemented individually or together with an ERP solution, Also given the time it
take to fully deploy an ERP solution, you may want to consider a phased approach that
include these additional areas. This will ensure that the solution you implement meets
your needs your needs for the coming years, not just your immediate problem.
IBM offers industry expertise to know what it takes to differentiate your business .Plus,
offers solution expertise spanning ERP, e-commerce ,supply chain, customer
relationship management ,business intelligence ,and more ,to help you decide the
combination that?s best for your business.
Question
1 Different companies use different terminology for global information systems and
decision support systems.
2. Explain how IBM?s ERP system parallels the book?s definition and explanation of
global information system and decision support systems.
OR
Q. 5 Read the following case and answer accordingly. 14
David Feld, founder of Today?s Man, a $ 204 million retailer based in Moorestown, New
Jersey ,guessed that many men equated buying clothes with going to the dentist, but
he didn?t know why . Feld paid for focus groups to uncover the truth .But he never
met a focus group he trusted.
Finally ,Feld?s advertising agency recommended he talk to a company of professional
hypnotists based in New York . Feld was skeptical ,but he was desperate and curious
enough to commission a study focused on why men feel uncomfortable in clothing
stores. ?The results really shook us up,? Feld reports .The comments the men made
under hypnosis had the ring of authenticity he had been searching for.
Hypnotized men revealed that they often hated the way their clothes fis but didn?t know
how to complain.
?One guy told us that the last time he bought a suit, it didn?t fit right ?but he didn?t say
anything. Feld says?He then told the hypnotist how insecure and dopey he felt when he
wore that suit. Further, some of the groggy men admitted to a sense of powerlessness -
they felt ganged up on by both their wives and pushy sales-people .? We had never
gotten that answer before?. Feld says.
Question:1. Evaluate the rsearch methods used by Today?s Man.
2. Would you recommend any additional research?
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This post was last modified on 19 February 2020