Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Summer 2nd Sem 3529201 Business Analytics Ba Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER II ? EXAMINATION ? SUMMER 2018
Subject Code: 3529201 Date:01/06/2018
Subject Name: BUSINESS ANALYTICS (BA)
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Answer the following
(a) What is Business Analytics?
(b) Define Business Intelligence.
(c) Explain with suitable example the concept of Big data.
(d) What is machine learning?
(e) State difference between OLAP and OLTP.
(f) What is data mining? Provide an appropriate example.
(g) Categorize and explain various information users.
14
Q.2 (a) Explain various needs of business analytics in today?s scenario. Also
discuss in brief various components of business analytics.
07
(b) Explain how information technology is used to innovate business
process and operations.
07
OR
(b) Explain how business analytics is helpful in data driven decision
making.
07
Q.3 (a) What is digital data? Explain various types of digital data. Also give
few examples of how data are used in business.
07
(b) Define OLAP. Explain different types of OLAP. 07
OR
Q.3 (a) Define OLTP with example? Explain various data models for OLTP
and OLAP.
07
(b) Explain in detail component framework of Business Intelligence. 07
Q.4 (a) Explain the development methodology for developing an analytical
application.
07
(b) Explain how analytics provides competitive advantages in business
functions of IT and Sales & Marketing.
07
OR
Q.4 (a) What are the business goals of using social media? Explain how to
design and develop a social media analytics application.
07
(b) Explain in detail the use of analytics in healthcare.
07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER II ? EXAMINATION ? SUMMER 2018
Subject Code: 3529201 Date:01/06/2018
Subject Name: BUSINESS ANALYTICS (BA)
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Answer the following
(a) What is Business Analytics?
(b) Define Business Intelligence.
(c) Explain with suitable example the concept of Big data.
(d) What is machine learning?
(e) State difference between OLAP and OLTP.
(f) What is data mining? Provide an appropriate example.
(g) Categorize and explain various information users.
14
Q.2 (a) Explain various needs of business analytics in today?s scenario. Also
discuss in brief various components of business analytics.
07
(b) Explain how information technology is used to innovate business
process and operations.
07
OR
(b) Explain how business analytics is helpful in data driven decision
making.
07
Q.3 (a) What is digital data? Explain various types of digital data. Also give
few examples of how data are used in business.
07
(b) Define OLAP. Explain different types of OLAP. 07
OR
Q.3 (a) Define OLTP with example? Explain various data models for OLTP
and OLAP.
07
(b) Explain in detail component framework of Business Intelligence. 07
Q.4 (a) Explain the development methodology for developing an analytical
application.
07
(b) Explain how analytics provides competitive advantages in business
functions of IT and Sales & Marketing.
07
OR
Q.4 (a) What are the business goals of using social media? Explain how to
design and develop a social media analytics application.
07
(b) Explain in detail the use of analytics in healthcare.
07
Page 2 of 2
Q.5
In today?s economy, managing information is critical to the success of
a business. Supply-chain management, mass customization, business
intelligence, and data mining are all key drivers of a successful
business, and all require the effective management of large volumes of
information using technology systems. Technology impacts and assists
the growth of practically every industry in the present age. Service
industry too isn?t insulated from its effects. Taste of India is a very
well know concept restaurants chain head quartered in India. It started
its operations in the year 1995 in India, USA and UK. Taste of India
restaurant does not currently utilize information technology in their
business operations due to which they face many challenges. The
main challenges that the restaurant face, from an information
technology and company performance management perspective,
include: problem of advertisement, order management, customer
satisfaction. The problem of management of office document is also
one of the major problems faced by the Restaurant. Company
performance has been measured and managed through excel, with
differing approaches and understanding across the various business
units and countries. There is now a distributed management team and
goals and tracking of goals and objectives is not transparent. There are
a growing number of employees involved in developing reports and
clarifying reporting / report definition ambiguities across the
restaurant. Country and business Unit performance is difficult to
compare and overall restaurant performance is also difficult to
measure and forecast. Taste of India now decided to make use of
information technology to eliminate the above mentioned problem and
to computerize their business operations.
(a)
With the above stated problem provide appropriate solutions for:
1) How the restaurant can use the web presence?
2) How the restaurant can utilize information technology for
managing office documents and tasks?
3) How the restaurant can improve the personal productivity of
the employee?
4) How the restaurant will manage various data of their business
operations?
07
(b) Restaurant also made decision of using Business Intelligence. Identify
and explain how business intelligence will help the restaurant in
decision making at all levels.
07
OR
Q.5 (a) Explain how restaurant will use business intelligence for maintaining
relationship with customers.
07
(b) Identify various unstructured, semi ? structured and structured data for
the restaurant. Also suggest a way to add some structure to data that is
being collected and stored in an unstructured format.
07
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This post was last modified on 19 February 2020