Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Summer 2nd Sem 3529207 Research Methodology Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 2 ? EXAMINATION ? SUMMER 2018
Subject Code: 3529207 Date: 28/05/2018
Subject Name: Research Methodology
Time: 10.30 a.m. to 1.30 p.m.
Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following with suitable examples:
(a) Two-tailed Test
(b) Panel Studies
(c) Bar Chart
(d) Interval Scale
(e) Disguised Observation
(f) Type I and Type II error
(g) Double Barreled Questions
14
Q.2 (a) Explain in detail various steps of the research process. 07
(b) An automobile company wants to launch premium segment SUV in Indian
market. Before launching it, the company wants to conduct market research
on ?Understanding Customer Preference and Purchase Intension for
Premium Segment SUV in India?. Prepare a questionnaire for the same.
07
OR
(b) A research company wants to conduct Focus Group on ?Understanding
consumers motivation for buying Organic Food Products? Prepare the
following for the same:
1. Pre-screening Questionnaire
2. Moderators Outline
07
Q.3 (a) Discuss various Non-Comparative scaling techniques with appropriate
examples.
07
(b) As a research organization prepare a research proposal for an Indian FMCG
company who wants to launch Energy Health Drinks in Indian market.
07
OR
Q.3 (a) Discuss various Random Sampling Techniques. 07
(b) A drink bottler wants to introduce a new calorie drink in the market. Sales
pattern of other soft drink being currently marketed indicates that:
10% people purchase ? 200 ml bottle
35% people purchase ? 500 ml bottle
25% people purchase ? 1 Litre bottle
30% people purchase ? 1.5 Litre bottle
07
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 2 ? EXAMINATION ? SUMMER 2018
Subject Code: 3529207 Date: 28/05/2018
Subject Name: Research Methodology
Time: 10.30 a.m. to 1.30 p.m.
Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following with suitable examples:
(a) Two-tailed Test
(b) Panel Studies
(c) Bar Chart
(d) Interval Scale
(e) Disguised Observation
(f) Type I and Type II error
(g) Double Barreled Questions
14
Q.2 (a) Explain in detail various steps of the research process. 07
(b) An automobile company wants to launch premium segment SUV in Indian
market. Before launching it, the company wants to conduct market research
on ?Understanding Customer Preference and Purchase Intension for
Premium Segment SUV in India?. Prepare a questionnaire for the same.
07
OR
(b) A research company wants to conduct Focus Group on ?Understanding
consumers motivation for buying Organic Food Products? Prepare the
following for the same:
1. Pre-screening Questionnaire
2. Moderators Outline
07
Q.3 (a) Discuss various Non-Comparative scaling techniques with appropriate
examples.
07
(b) As a research organization prepare a research proposal for an Indian FMCG
company who wants to launch Energy Health Drinks in Indian market.
07
OR
Q.3 (a) Discuss various Random Sampling Techniques. 07
(b) A drink bottler wants to introduce a new calorie drink in the market. Sales
pattern of other soft drink being currently marketed indicates that:
10% people purchase ? 200 ml bottle
35% people purchase ? 500 ml bottle
25% people purchase ? 1 Litre bottle
30% people purchase ? 1.5 Litre bottle
07
Page 2 of 3
The bottler is interested in knowing if the same pattern of consumption will
be applicable for the new drink too. After a two-week market test, it was
found that 15980 bottles of the new drink were sold. The distribution of sale
by pack size was as follows:
200 ml 500 ml
1 Litre
1.5 Litre
Total
1698 5683 3945 4654 15980
What inference can be drawn from this data?
Q.4 (a) Explain the difference between Qualitative and Quantitative Research. 07
(b) An electronic goods company arranged a special training programme for
one segment of its employees. The company wants to measure the change
in the attitude of its employees after the training. For this purpose, it has
used a well-designed questionnaire, which consists of 10 questions on a 1 to
5 rating scale (1 is strongly disagree and 5 is strongly agree). The company
selected a random sample of 10 employees. The score obtained by these
employees are given below:
Employees Score Before
Training
Scores After
Training
1 25 32
2 26 30
3 28 32
4 22 34
5 20 32
6 30 28
7 22 25
8 20 30
9 21 25
10 24 28
Use ? = 0.10 to determine whether there is a significant change in the
attitude of employees after the training programme.
07
OR
Q.4 (a) Explain various components of writing research report. 07
(b) A company has installed new swapping machines in India (I) and Australia
(A). A quality control officer has examined 62 selected machines in a
random manner from both the countries as below:
I,I,I,I,I,I,I,A,A,A,A,I,I,I,I,I,I,A,A,A,A,A,I,I,I,I,I,I,I,I,A,A,A,A,I,I,I,I,I,I,I,I,I,
A,A,A,A,A,I,I,I,I,I,I,I,I,A,A,A,A,A,A
Use ? = 0.05 to determine whether the quality control officer has selected
the sample randomly.
07
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 2 ? EXAMINATION ? SUMMER 2018
Subject Code: 3529207 Date: 28/05/2018
Subject Name: Research Methodology
Time: 10.30 a.m. to 1.30 p.m.
Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following with suitable examples:
(a) Two-tailed Test
(b) Panel Studies
(c) Bar Chart
(d) Interval Scale
(e) Disguised Observation
(f) Type I and Type II error
(g) Double Barreled Questions
14
Q.2 (a) Explain in detail various steps of the research process. 07
(b) An automobile company wants to launch premium segment SUV in Indian
market. Before launching it, the company wants to conduct market research
on ?Understanding Customer Preference and Purchase Intension for
Premium Segment SUV in India?. Prepare a questionnaire for the same.
07
OR
(b) A research company wants to conduct Focus Group on ?Understanding
consumers motivation for buying Organic Food Products? Prepare the
following for the same:
1. Pre-screening Questionnaire
2. Moderators Outline
07
Q.3 (a) Discuss various Non-Comparative scaling techniques with appropriate
examples.
07
(b) As a research organization prepare a research proposal for an Indian FMCG
company who wants to launch Energy Health Drinks in Indian market.
07
OR
Q.3 (a) Discuss various Random Sampling Techniques. 07
(b) A drink bottler wants to introduce a new calorie drink in the market. Sales
pattern of other soft drink being currently marketed indicates that:
10% people purchase ? 200 ml bottle
35% people purchase ? 500 ml bottle
25% people purchase ? 1 Litre bottle
30% people purchase ? 1.5 Litre bottle
07
Page 2 of 3
The bottler is interested in knowing if the same pattern of consumption will
be applicable for the new drink too. After a two-week market test, it was
found that 15980 bottles of the new drink were sold. The distribution of sale
by pack size was as follows:
200 ml 500 ml
1 Litre
1.5 Litre
Total
1698 5683 3945 4654 15980
What inference can be drawn from this data?
Q.4 (a) Explain the difference between Qualitative and Quantitative Research. 07
(b) An electronic goods company arranged a special training programme for
one segment of its employees. The company wants to measure the change
in the attitude of its employees after the training. For this purpose, it has
used a well-designed questionnaire, which consists of 10 questions on a 1 to
5 rating scale (1 is strongly disagree and 5 is strongly agree). The company
selected a random sample of 10 employees. The score obtained by these
employees are given below:
Employees Score Before
Training
Scores After
Training
1 25 32
2 26 30
3 28 32
4 22 34
5 20 32
6 30 28
7 22 25
8 20 30
9 21 25
10 24 28
Use ? = 0.10 to determine whether there is a significant change in the
attitude of employees after the training programme.
07
OR
Q.4 (a) Explain various components of writing research report. 07
(b) A company has installed new swapping machines in India (I) and Australia
(A). A quality control officer has examined 62 selected machines in a
random manner from both the countries as below:
I,I,I,I,I,I,I,A,A,A,A,I,I,I,I,I,I,A,A,A,A,A,I,I,I,I,I,I,I,I,A,A,A,A,I,I,I,I,I,I,I,I,I,
A,A,A,A,A,I,I,I,I,I,I,I,I,A,A,A,A,A,A
Use ? = 0.05 to determine whether the quality control officer has selected
the sample randomly.
07
Page 3 of 3
Q.5
CASE STUDY:
Based on an analysis of the last six months? sales, your boss notices that
membership of Gymnasium (Gym) is decreasing. As the membership
decline, so do the profits. Looking to the situation your boss has asked you
to conduct research to understand perception and attitude of customers? for
joining a gym. Answer the following for conducting this research.
(a) Identify the Management Problem, Research Problem and Research
Objectives.
07
(b) Write the research questions including various variables you want to study.
07
OR
Q.5 (a) Which research design would you select for conducting this research.
Justify your selection.
07
(b)
Develop an attitude scale questionnaire for measuring consumers? attitude
for joining a gym.
07
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This post was last modified on 19 February 2020