Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Summer 2nd Sem 3529905 Research Methodology Rm Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (PART TIME) ?SEMESTER II ? EXAMINATION ? SUMMER 2018
Subject Code: 3529905 Date:28/05/2018
Subject Name: RESEARCH METHODOLOGY (RM)
Time: 10:30 pm ? 01:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a)
Explain following terms:
14
1. Sampling Error 2. Snowball Sampling
3. Longitudinal study 4. Dichotomous Variable
5. Informed Consent 6. Type I & Type II error
7. Double-blind experiment
Q.2 (a)
What do you mean by scaling in research? Describe different scaling
techniques pointing out merits and demerits of each.
7
(b) What is observation? Being a good researcher, how will you observe to
measure buying behavior of consumers in the FASHION FOR MEN
segment of mall system. Narrate your answer with good qualities of
observer and type of observation technique.
7
OR
(b) ?Every business research starts with a problem statement.? Give your
views.
7
Q.3 (a) Explain in detail the non-probability sampling methods. Discuss quota
sampling and judgmental sampling methods in detail.
7
(b)
The HR Manager of a firm has received a complaint from the employees
of section A that their weekly compensation is less than the
compensation of employees of section B; even though both
departments are part of the same plant performing the same duties. To
verify this claim, the HR Manager has taken a random sample of 8
employees from the section A and 9 employees from section B. The data
collected are as follows. Use Mann-Whitney U test to determine
whether the firm offers different compensation packages to employees
of Section A and Section B. Take ?=0.05 for the test.
Section A 500 520 480 530 493 510 490 522
Section B 550 560 517 502 499 525 535 515 496
7
OR
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (PART TIME) ?SEMESTER II ? EXAMINATION ? SUMMER 2018
Subject Code: 3529905 Date:28/05/2018
Subject Name: RESEARCH METHODOLOGY (RM)
Time: 10:30 pm ? 01:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a)
Explain following terms:
14
1. Sampling Error 2. Snowball Sampling
3. Longitudinal study 4. Dichotomous Variable
5. Informed Consent 6. Type I & Type II error
7. Double-blind experiment
Q.2 (a)
What do you mean by scaling in research? Describe different scaling
techniques pointing out merits and demerits of each.
7
(b) What is observation? Being a good researcher, how will you observe to
measure buying behavior of consumers in the FASHION FOR MEN
segment of mall system. Narrate your answer with good qualities of
observer and type of observation technique.
7
OR
(b) ?Every business research starts with a problem statement.? Give your
views.
7
Q.3 (a) Explain in detail the non-probability sampling methods. Discuss quota
sampling and judgmental sampling methods in detail.
7
(b)
The HR Manager of a firm has received a complaint from the employees
of section A that their weekly compensation is less than the
compensation of employees of section B; even though both
departments are part of the same plant performing the same duties. To
verify this claim, the HR Manager has taken a random sample of 8
employees from the section A and 9 employees from section B. The data
collected are as follows. Use Mann-Whitney U test to determine
whether the firm offers different compensation packages to employees
of Section A and Section B. Take ?=0.05 for the test.
Section A 500 520 480 530 493 510 490 522
Section B 550 560 517 502 499 525 535 515 496
7
OR
Page 2 of 3
Q.3 (a) Discuss the nature and scope of business research in the field of
management.
7
(b) The best-selling product of a consumer durables manufacturer has
organized a three-day work shop to motivate its sales executives.
Three months later, the company selected 7 sales executives
randomly and collected data on the number of average productive
sales calls in a day before and after the training. The data collected
are provided in the following table. Use ?=0.05 to test whether there
is a significant difference in the number of productive sales calls
before and after the training programme. Assume that the difference
in the number of productive sales calls is normally distributed.
7
Productive Sales calls
per day
Before training After training
1 30 32
2 29 31
3 28 29
4 32 30
5 27 28
6 31 30
7 32 31
Q.4 (a) Explain various criteria researcher should consider while writing
Research Report.
7
(b) Explain the concept of one-tail and two-tail tests with examples. 7
OR
(a) Explain various projective techniques with example. 7
(b) Simons Foods Ltd. is a leading manufacturer of hair growing
treatment pack. The company has received customer feedback that
its new brand ?Hair Grow? has a difference in retail price per pack
across the four metros; Delhi, Mumbai, Kolkata and Chennai. If it
would be a reality, then the difference in price can tarnish the image
of the company. Company collected data about the price from 6
randomly selected stores across the four cities. Based on the sample
information, the price per pack is given in the table below. Use one-
way ANOVA to analyze the significant difference in the price. Take
95% as the confidence level.
7
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (PART TIME) ?SEMESTER II ? EXAMINATION ? SUMMER 2018
Subject Code: 3529905 Date:28/05/2018
Subject Name: RESEARCH METHODOLOGY (RM)
Time: 10:30 pm ? 01:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a)
Explain following terms:
14
1. Sampling Error 2. Snowball Sampling
3. Longitudinal study 4. Dichotomous Variable
5. Informed Consent 6. Type I & Type II error
7. Double-blind experiment
Q.2 (a)
What do you mean by scaling in research? Describe different scaling
techniques pointing out merits and demerits of each.
7
(b) What is observation? Being a good researcher, how will you observe to
measure buying behavior of consumers in the FASHION FOR MEN
segment of mall system. Narrate your answer with good qualities of
observer and type of observation technique.
7
OR
(b) ?Every business research starts with a problem statement.? Give your
views.
7
Q.3 (a) Explain in detail the non-probability sampling methods. Discuss quota
sampling and judgmental sampling methods in detail.
7
(b)
The HR Manager of a firm has received a complaint from the employees
of section A that their weekly compensation is less than the
compensation of employees of section B; even though both
departments are part of the same plant performing the same duties. To
verify this claim, the HR Manager has taken a random sample of 8
employees from the section A and 9 employees from section B. The data
collected are as follows. Use Mann-Whitney U test to determine
whether the firm offers different compensation packages to employees
of Section A and Section B. Take ?=0.05 for the test.
Section A 500 520 480 530 493 510 490 522
Section B 550 560 517 502 499 525 535 515 496
7
OR
Page 2 of 3
Q.3 (a) Discuss the nature and scope of business research in the field of
management.
7
(b) The best-selling product of a consumer durables manufacturer has
organized a three-day work shop to motivate its sales executives.
Three months later, the company selected 7 sales executives
randomly and collected data on the number of average productive
sales calls in a day before and after the training. The data collected
are provided in the following table. Use ?=0.05 to test whether there
is a significant difference in the number of productive sales calls
before and after the training programme. Assume that the difference
in the number of productive sales calls is normally distributed.
7
Productive Sales calls
per day
Before training After training
1 30 32
2 29 31
3 28 29
4 32 30
5 27 28
6 31 30
7 32 31
Q.4 (a) Explain various criteria researcher should consider while writing
Research Report.
7
(b) Explain the concept of one-tail and two-tail tests with examples. 7
OR
(a) Explain various projective techniques with example. 7
(b) Simons Foods Ltd. is a leading manufacturer of hair growing
treatment pack. The company has received customer feedback that
its new brand ?Hair Grow? has a difference in retail price per pack
across the four metros; Delhi, Mumbai, Kolkata and Chennai. If it
would be a reality, then the difference in price can tarnish the image
of the company. Company collected data about the price from 6
randomly selected stores across the four cities. Based on the sample
information, the price per pack is given in the table below. Use one-
way ANOVA to analyze the significant difference in the price. Take
95% as the confidence level.
7
Page 3 of 3
PRICE PER PACK ( RS. IN 100)
Delhi Mumbai Kolkata Chennai
22 19 18 21
22.5 19.5 17 20
21.5 19 18.5 21.5
22 20 17 20
22.5 19 18.5 21
21.5 21 17 20
Q.5 Mr. Peter D?souza has a chain of restaurants in many cities of western
India and was interested in diversifying his business. His only son,
Ronald, decided to venture into garment manufacturing. Ronald had
already done a course in fashion designing and wanted to do
something different for the consumers of this industry. An idea struck
him that he should design garments for ladies who are very bulky but
want a lean back look after wearing readymade garments. The first
thing that came to his mind was to have an estimate of ladies who
wore large sized dresses (40 size and above).
An experts meeting was called containing brilliant people from the
garment industry and a number of fashion designers to discuss on
how they should proceed. A common concern for many of them was
to know the size of such a market. Another issue that was bothering
them was how to approach the respondents. It was believed that
asking people about the size of their dress may put them off and there
may not be any worthwhile response.
Questions:
1. What method of data collection would you suggest? Why?
2. Design a questionnaire for research
7
7
OR
Sheena Sharma has decided to open a placement agency. Kindly
advise her on:
1. Who should she target ? in terms of both individual and
corporate clients?
2. What databases would come in useful here? What would be
the nature of information that would assist her in the task?
How would secondary data sources help her here?
7
7
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This post was last modified on 19 February 2020