Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Summer 4th Sem 2840402 Strategic Information Technology Management Previous Question Paper
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER?IV ? EXAMINATION ? Summer 2018
Subject Code: 2840402
Date: 30-05-2018
Subject Name: Strategic Information Technology Management
Time: 02:30pm ? 05:30pm
Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
1 (a) i. Expertise and experience of organizational members that has not been
formally documented is known as:
A. Knowledge sharing B. Tacit knowledge
C. Explicit knowledge D. Organizational Learning
ii. CRM allows an organization to accomplish all of the following, except:
A. Make call centers more
efficient
B. Provide better customer service
C. Help sales staff close deals
faster
D. Complicate marketing & sales
processes
iii. Which of these items is a major component of today's IT infrastructure?
A. Data Management Technology B. Networking
C. Technology Services D. All of the above
iv. The first phase of IT planning is called _____________ planning
A. Tactical B. Project
C. Organisational D. Strategic
v. Which of the following is not a function of DBA?
A. Routine Maintenance B. Schema Definition
C. Network Maintenance D. Authorization for data access
vi. Contemporary Information systems are interfacing with customers and
suppliers using:
A. BPR B. CRM
C. SCM D. Both B and C
06
(b)
Define the following:
i. Business Process Management
Ii. Decision Support Systems
Iii. E-Commerce
04
FirstRanker.com - FirstRanker's Choice
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER?IV ? EXAMINATION ? Summer 2018
Subject Code: 2840402
Date: 30-05-2018
Subject Name: Strategic Information Technology Management
Time: 02:30pm ? 05:30pm
Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
1 (a) i. Expertise and experience of organizational members that has not been
formally documented is known as:
A. Knowledge sharing B. Tacit knowledge
C. Explicit knowledge D. Organizational Learning
ii. CRM allows an organization to accomplish all of the following, except:
A. Make call centers more
efficient
B. Provide better customer service
C. Help sales staff close deals
faster
D. Complicate marketing & sales
processes
iii. Which of these items is a major component of today's IT infrastructure?
A. Data Management Technology B. Networking
C. Technology Services D. All of the above
iv. The first phase of IT planning is called _____________ planning
A. Tactical B. Project
C. Organisational D. Strategic
v. Which of the following is not a function of DBA?
A. Routine Maintenance B. Schema Definition
C. Network Maintenance D. Authorization for data access
vi. Contemporary Information systems are interfacing with customers and
suppliers using:
A. BPR B. CRM
C. SCM D. Both B and C
06
(b)
Define the following:
i. Business Process Management
Ii. Decision Support Systems
Iii. E-Commerce
04
Iv. Types of Network
(c ) How does information technology help a business to gain competitive strategies? 04
2 (a) Explain the tools available to the managers at different levels for controlling the
organization
07
(b) Briefly explain the major challenges faced by management regarding Adoption,
implementation and maintenance of information system
07
OR
(b) Explaining the relationship between business strategy, information system
strategy and IT strategy, explain how Information Technology can contribute to
strategic objectives and competitive advantage of a firm.
07
3 (a) What are supply Chain Management (SCM) applications? Briefly explain the
objectives and outcomes of implementing SCM software.
07
3 (b) Write detailed note on ERP with its components? Explain benefits of ERP. What
are the problems in implementing ERP systems?
07
OR
3 (a) Define and explain CRM. List the major types of CRM and its uses. 07
3 (b)
What are the important factors and managerial challenges that determine
technology adoption and implementation in SME?s and MSME?s?
07
4 (a) What are the challenges associated with use of unstructured data in business 07
4 (b) Define Knowledge Management. How can the firm protect its knowledge and
keep it from competitors
07
OR
4 (a) What are the ethical issues related to use of information technology 07
4 (b) What do you mean by ?DSS?? Discuss various components of DSS in detail. 07
5 Pat Washington is chairperson of a new company that sells PC software for
children, a combination of education and entertainment. The firm has
experienced rapid growth and two of its products are best sellers. Being
chairperson of a technology company, Pat wants to take advantage of mass
market services such as America Online. While her products are aimed at
children, adults purchase almost all of their software.
Pat is particularly fascinated by the Internet and the World Wide Web. She
says, ?There must be a way to establish closer rapport with our customers,
adults who purchase and the children who use our products, through the
Internet.? Pat is unsure what to do. Alternatives range from setting up a home
page and a product catalog on the World Wide Web to taking orders over the
Net.
Questions:
1. What should Pat consider in her decision?
2. What are the pros and cons of the different alternatives?
3. How do the commercial services like America Online fit into her strategy?
14
FirstRanker.com - FirstRanker's Choice
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER?IV ? EXAMINATION ? Summer 2018
Subject Code: 2840402
Date: 30-05-2018
Subject Name: Strategic Information Technology Management
Time: 02:30pm ? 05:30pm
Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
1 (a) i. Expertise and experience of organizational members that has not been
formally documented is known as:
A. Knowledge sharing B. Tacit knowledge
C. Explicit knowledge D. Organizational Learning
ii. CRM allows an organization to accomplish all of the following, except:
A. Make call centers more
efficient
B. Provide better customer service
C. Help sales staff close deals
faster
D. Complicate marketing & sales
processes
iii. Which of these items is a major component of today's IT infrastructure?
A. Data Management Technology B. Networking
C. Technology Services D. All of the above
iv. The first phase of IT planning is called _____________ planning
A. Tactical B. Project
C. Organisational D. Strategic
v. Which of the following is not a function of DBA?
A. Routine Maintenance B. Schema Definition
C. Network Maintenance D. Authorization for data access
vi. Contemporary Information systems are interfacing with customers and
suppliers using:
A. BPR B. CRM
C. SCM D. Both B and C
06
(b)
Define the following:
i. Business Process Management
Ii. Decision Support Systems
Iii. E-Commerce
04
Iv. Types of Network
(c ) How does information technology help a business to gain competitive strategies? 04
2 (a) Explain the tools available to the managers at different levels for controlling the
organization
07
(b) Briefly explain the major challenges faced by management regarding Adoption,
implementation and maintenance of information system
07
OR
(b) Explaining the relationship between business strategy, information system
strategy and IT strategy, explain how Information Technology can contribute to
strategic objectives and competitive advantage of a firm.
07
3 (a) What are supply Chain Management (SCM) applications? Briefly explain the
objectives and outcomes of implementing SCM software.
07
3 (b) Write detailed note on ERP with its components? Explain benefits of ERP. What
are the problems in implementing ERP systems?
07
OR
3 (a) Define and explain CRM. List the major types of CRM and its uses. 07
3 (b)
What are the important factors and managerial challenges that determine
technology adoption and implementation in SME?s and MSME?s?
07
4 (a) What are the challenges associated with use of unstructured data in business 07
4 (b) Define Knowledge Management. How can the firm protect its knowledge and
keep it from competitors
07
OR
4 (a) What are the ethical issues related to use of information technology 07
4 (b) What do you mean by ?DSS?? Discuss various components of DSS in detail. 07
5 Pat Washington is chairperson of a new company that sells PC software for
children, a combination of education and entertainment. The firm has
experienced rapid growth and two of its products are best sellers. Being
chairperson of a technology company, Pat wants to take advantage of mass
market services such as America Online. While her products are aimed at
children, adults purchase almost all of their software.
Pat is particularly fascinated by the Internet and the World Wide Web. She
says, ?There must be a way to establish closer rapport with our customers,
adults who purchase and the children who use our products, through the
Internet.? Pat is unsure what to do. Alternatives range from setting up a home
page and a product catalog on the World Wide Web to taking orders over the
Net.
Questions:
1. What should Pat consider in her decision?
2. What are the pros and cons of the different alternatives?
3. How do the commercial services like America Online fit into her strategy?
14
OR
5 Security Loopholes
Utpal had just joined SystemX as Systems Manager. But he was a worried man
looking at the current state of affairs at SystemX. As a part of assessing hardware
and software requirements, it was found that out of the 364 desktops at the
corporate office; more than half did not have their antivirus
software updated with recent virus signature files. Three - fourths had not
changed the default e-mail password (it was the user name) and no one had
installed OS patches. And one of its local mail servers seemed to be an open
relay! For a fleeting moment, he wondered about the situation at the seven
branch offices across the country.
SystemX used the Net extensively in dealing with its branches, customers and
suppliers. Information like contract documents, marketing plans, Cheque and
Draft numbers, bank account details and collection details were regularly
transmitted by e-mail. Utpal?s first thought was that he would recommend that
SystemX bring in a security consultant. But the budget constraints meant that his
recommendation was unlikely to find favour. He was beginning to feel a bit out of
depth and was wondering what he should do to ensure that SystemX?s data
remained safe and secure.
Questions:
1. What security loopholes come to the fore in the situation described? How can
these be plugged?
2. What is the importance of a ?security budget? in the context of the given
situation?
14
************
FirstRanker.com - FirstRanker's Choice
This post was last modified on 19 February 2020