Subject Code: 4190523
GUJARAT TECHNOLOGICAL UNIVERSITY
--- Content provided by FirstRanker.com ---
MBA (AM) SEMESTER 09 - EXAMINATION - SUMMER-2018
Subject Name: Brand Marketing
Time: 2:30 PM To 5:30 PM
Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
--- Content provided by FirstRanker.com ---
Q.1 (a) “Trust of people can be gained by establishing strong brand in their minds”. Do you agree? Explain in the context of any national or international brand to build brand equity. 07
Q.2 (a) “Strategic Brand Management creates customer value.” Justify with Strategic Brand Management Process. 07
Q.3 (a) Explain various brand elements by taking any brand of FMCG sector. 07
--- Content provided by FirstRanker.com ---
Q.3 (b) Give the meaning of ‘Brand Positioning’. Select LUX Brand and explain various brand positioning strategies. 07
Q4 (a) OR What is Brand Audit? How it can be carried out effectively? Discuss. 07
Q4 (b) Give the meaning of Co-branding & Ingredient branding. Discuss Advantages and Disadvantages of Co-Branding. 07
Q.5 (a) Discuss various components of Pricing Strategy. 07
Q.5 (b) OR What do you mean by Brand Revitalization? Why company go for it? Discuss various ways for Brand revitalization. 07
--- Content provided by FirstRanker.com ---
1. (a) “One Brand, Many Channels”. Explain this statement with various channel strategies. 07
(b) What are the challenges faced by company when they want to manage its brand internationally? Discuss in detail. 07
(a) Write a short note on Customer Based Brand Equity 07
(b) OR Discuss various factors which are needed to be considered by company while designing and implementing branding strategies. 07
(a) Give the meaning of Market Segmentation. Discuss the importance of market segmentation in Brand building. 07
--- Content provided by FirstRanker.com ---
(b) Pick any brand and assess whether the brand is marketed on a standardized versus customized basis. 07
(a) Explain the terms with examples; Brand Loyalty, Brand Association 07
(b) OR Define ‘Brand Mantra’. Discuss its elements with relevant examples. 07
(a) Discuss quantitative techniques for measurement of sources of brand equity. 07
Date:02/05/2018
--- Content provided by FirstRanker.com ---
Total Marks: 70
This download link is referred from the post: GTU MBA Last 10 Years 2010-2020 Question Papers || Gujarat Technological University
--- Content provided by FirstRanker.com ---