Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2016 Winter 3rd Sem 2830501 International Marketing Im Previous Question Paper
Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2016
Subject Code: 2830501 Date: 03/01/2017
Subject Name: International Marketing (IM)
Time: 02.30 PM TO 05.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. 6
Q.1 (a) Objective Questions
1.
When the conditions of use, tastes and preferences of consumers,
purpose of the use or need satisfaction, regulatory environment,
the buying capacity of the consumers etc. are not the same in the
different markets, it calls for:-
A. Product modifications B. Innovations
C. Innovations D. Change in marketing strategy
2.
The copying and marketing of products is made difficult by:-
A. Patent B. Legal restrictions
C. Both (A) & (B) D None of the above
3.
An exporter incurs several other costs, besides production costs.
These costs may be cost of holding stocks, packing, transport,
documentation, pre-shipment inspection, insurance, etc. Such costs
are termed as:-
A. Differential costs
B. Delivery costs
C. Selling and delivery
costs
D. Marginal costs
4.
The system of moral principles and rules of conduct applied to
business is known as:-
A. Moral ethics B. Conduct ethics
C. Business ethics D. Social ethics
5.
Level of economic development, size of national market, economic
policies and ability to act as regional or global hub affect the:-
A. Individual bargaining
power
B. Global bargaining power
C. Company bargaining
power
D. Country bargaining power
6. Technical, industrial and commercial steps which lead to the
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2016
Subject Code: 2830501 Date: 03/01/2017
Subject Name: International Marketing (IM)
Time: 02.30 PM TO 05.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. 6
Q.1 (a) Objective Questions
1.
When the conditions of use, tastes and preferences of consumers,
purpose of the use or need satisfaction, regulatory environment,
the buying capacity of the consumers etc. are not the same in the
different markets, it calls for:-
A. Product modifications B. Innovations
C. Innovations D. Change in marketing strategy
2.
The copying and marketing of products is made difficult by:-
A. Patent B. Legal restrictions
C. Both (A) & (B) D None of the above
3.
An exporter incurs several other costs, besides production costs.
These costs may be cost of holding stocks, packing, transport,
documentation, pre-shipment inspection, insurance, etc. Such costs
are termed as:-
A. Differential costs
B. Delivery costs
C. Selling and delivery
costs
D. Marginal costs
4.
The system of moral principles and rules of conduct applied to
business is known as:-
A. Moral ethics B. Conduct ethics
C. Business ethics D. Social ethics
5.
Level of economic development, size of national market, economic
policies and ability to act as regional or global hub affect the:-
A. Individual bargaining
power
B. Global bargaining power
C. Company bargaining
power
D. Country bargaining power
6. Technical, industrial and commercial steps which lead to the
Page 2 of 3
marketing of new manufactured products, commercial use of new
manufactured products and commercial use of technical process
and equipment are:-
A. Innovation may be
defined as above, in the
business contacts
B. Advanced marketing may be
defined as above, in the
business contacts
C. Strategic marketing
may be defined as
above, in the business
contacts
D. None of the above
Q.1 (b) Define:
1. Principle of absolute advantage
2. Principle of relative advantage
3. Licensing modes of international market entry
4. Common Market
04
Q.1 (c) Why is an understanding of different cultures important to an
international marketing manger?
04
Q.2 (a) What is international marketing environment? Briefly
explain various components of international marketing
environment.
07
(b) Explain the Political Risk and Measures to minimize
Political Risks in brief.
07
OR
(b) Explain the various barriers to international marketing. 07
Q.3 (a) For a Country with high labor cost, How can it improve its
export competitiveness?
07
(b) Explain the steps involved in international marketing
research process.
07
OR
Q.3 (a) Describe the international product life cycle theory. Explain
various life cycle stretching strategies.
07
(b) Explain the Ethnocentric orientation and Polycentric
orientation in detail?
07
Q.4 (a) Describe how a company can develop its entry strategy in
International Marketing?
07
(b) What are the requirements of a good publicity program? 07
OR
Q.4 (a) What methods can be used to compute a transfer price? 07
(b) What are the role and functions of the International
Monetary Fund (IMF)?
07
Q.5 MK Industries is a trading firm, imports large quantity of 14
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? WINTER 2016
Subject Code: 2830501 Date: 03/01/2017
Subject Name: International Marketing (IM)
Time: 02.30 PM TO 05.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. 6
Q.1 (a) Objective Questions
1.
When the conditions of use, tastes and preferences of consumers,
purpose of the use or need satisfaction, regulatory environment,
the buying capacity of the consumers etc. are not the same in the
different markets, it calls for:-
A. Product modifications B. Innovations
C. Innovations D. Change in marketing strategy
2.
The copying and marketing of products is made difficult by:-
A. Patent B. Legal restrictions
C. Both (A) & (B) D None of the above
3.
An exporter incurs several other costs, besides production costs.
These costs may be cost of holding stocks, packing, transport,
documentation, pre-shipment inspection, insurance, etc. Such costs
are termed as:-
A. Differential costs
B. Delivery costs
C. Selling and delivery
costs
D. Marginal costs
4.
The system of moral principles and rules of conduct applied to
business is known as:-
A. Moral ethics B. Conduct ethics
C. Business ethics D. Social ethics
5.
Level of economic development, size of national market, economic
policies and ability to act as regional or global hub affect the:-
A. Individual bargaining
power
B. Global bargaining power
C. Company bargaining
power
D. Country bargaining power
6. Technical, industrial and commercial steps which lead to the
Page 2 of 3
marketing of new manufactured products, commercial use of new
manufactured products and commercial use of technical process
and equipment are:-
A. Innovation may be
defined as above, in the
business contacts
B. Advanced marketing may be
defined as above, in the
business contacts
C. Strategic marketing
may be defined as
above, in the business
contacts
D. None of the above
Q.1 (b) Define:
1. Principle of absolute advantage
2. Principle of relative advantage
3. Licensing modes of international market entry
4. Common Market
04
Q.1 (c) Why is an understanding of different cultures important to an
international marketing manger?
04
Q.2 (a) What is international marketing environment? Briefly
explain various components of international marketing
environment.
07
(b) Explain the Political Risk and Measures to minimize
Political Risks in brief.
07
OR
(b) Explain the various barriers to international marketing. 07
Q.3 (a) For a Country with high labor cost, How can it improve its
export competitiveness?
07
(b) Explain the steps involved in international marketing
research process.
07
OR
Q.3 (a) Describe the international product life cycle theory. Explain
various life cycle stretching strategies.
07
(b) Explain the Ethnocentric orientation and Polycentric
orientation in detail?
07
Q.4 (a) Describe how a company can develop its entry strategy in
International Marketing?
07
(b) What are the requirements of a good publicity program? 07
OR
Q.4 (a) What methods can be used to compute a transfer price? 07
(b) What are the role and functions of the International
Monetary Fund (IMF)?
07
Q.5 MK Industries is a trading firm, imports large quantity of 14
Page 3 of 3
polymers in India. To facilitate these transactions, MK
Industries takes help of various banking channels
and instruments in accordance with international guidelines
and laws. A typical transaction involves
1. Negotiating price with counterpart
2. Obtaining Pro-forma invoice
3. Preparing Letter of Credit Application based on pro-
forma invoice
4. Submitting the application to bank, which in-
turn gives promissory notes to corresponding bank
5. Prepare Application to release the document from
Bank along with mandatory government forms such as
Form A1 or 15c or 15d.
6. In addition, it may also involve filling up another
application for Buyers Credit.
In all the process involves at least 6 set of different forms
and documents which are interlinked with each other.
For small number of transactions, one can easily make these
documents either by hand or in some word processor. Once
the number of transaction increases, it becomes really
difficult to handle and keep track of various documents
generated. Also as the number of documents increase, so will
the human error rate. Especially when document are inter-
linked. Also almost 80% of the information is carried
forward the next document in workflow chain, hence typing
these documents manually involved lot of repetitive work
which costs lots of time. In such case how to tackle these
issues.
OR
Q.5 An owner of a small firm manufacturing and selling leather
jackets would like to market his products abroad. He seeks
information from you on the following?
a. What are the major decision areas for strategic
planning in International marketing context?
b. What kind of assistance can he get from different
institutions?
c. What are the options available to him for entering
foreign markets and the potential difficulties involved
with each option?
14
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This post was last modified on 19 February 2020