GTU MBA Last 10 Years 2010-2020 Question Papers || Gujarat Technological University
Subject Code: 2840005 Date: 21/10/2016
Subject Name: Supply Chain Management (SCM)
Time: 02:30 pm to 05:30 pm Total Marks: 70
Seat No.: Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
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MBA - SEMESTER (4) - EXAMINATION - WINTER 2016Subject Code: 2840005 Date: 21/10/2016
Subject Name: Supply Chain Management (SCM)
Time: 02:30 pm to 05:30 pm Total Marks: 70
Instructions:
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- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
| Q. No. | Question Text and Option | |
|---|---|---|
| Q.1 | MCQ 06
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| Q.1 (b) | Short/ Definition Questions 04
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| Q.1 (c) | Explain the classification scheme for categorizing SKUs? 04 | |
| Q.2 (a) | Explain the importance of supply chain management? 07 | |
| Q.2 (b) | Titan offers two brands of watches — Sonata and Fastrack. Sonata is targeted for a mass while Fastrack is targeted at a premium segment. Should Titan manage both brands with the same supply chains? Should they share warehouses, transportation, supply chain software and other assets or should Titan handle them separately in all areas of business. 07 OR How important is coordination between cola companies and their bottling plants? Is it necessary to own bottling plants if the cola companies want to achieve a better degree of coordination at the local level of operations? 07 | |
| Q.3 (a) | Explain the types of inventory? 07 | |
| Q.3 (b) | Compare and contrast issues involved in vehicle routing in the following four applications: 07
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| Q.3 (a) | Explain the different modes of transportation? How do these modes differ with one another? Explain 07 | |
| Q.3 (b) | How is managing a multi-plant international network different from managing a domestic multi-plant network? 07 | |
| Q.4 (a) | Explain the key functional roles of IT in a supply chain? 07 | |
| Q.4 (b) | If a firm wants to shift to dual sources of supply from sole sourcing so as to handle supply disruptions, what are the issues firm should keep in mind while selecting the second supplier? 07 OR | |
| Q.4 (a) | Explain the Bullwhip effect; with the help of suitable example and explain the prominent causes of bullwhip effect. 07 | |
| Q.4 (b) | What kind of seasonality are you likely to see if you are in any of the following fields 07
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| Q.5 | Case Study 14 Can Dell regain its market leader position from HP? In 2006 however, Dell faced several problems. Many customers complained about long delays in supplies. Recall of Sony battery cells in its laptops brought undesirable media hype to the company. Increasing discontent of customers led to a slowdown in sales. Consequently, Dell lost its market leadership to Hewlett-Packard Co. (HP). Industry analysts felt that, with Dell’s competitors also improving their supply chains and matching Dell’s direct model, the company had been losing its competitive edge. Dell will add additional retail distribution into retail disk minimizing its cost advantage. Besides, profit margins of Dell will drop further since it will have to offer incentives to compete with HP in retail stores. Though Dell spruced up its product design and range but Apple is clearly far ahead of it. Many experts feel that such new initiatives will only distract Dell from its supply chain operations.
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| Q.5 | Case Study 14 Indian Railways has a common pool of marketing officers who service all its clients, and it wants to explore the idea of creating a few industry verticals within marketing. It wants to create specific industry verticals only for those industries that will have significant business potential.
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