Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2016 Winter 4th Sem 2840005 Supply Chain Management Scm Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER (4) ? EXAMINATION ? WINTER 2016
Subject Code: 2840005 Date: 21/10/2016
Subject Name: Supply Chain Management (SCM)
Time: 02:30 pm to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Question Text and Option
Q.1
(a)
MCQ
06
1.
________ encompasses all activities associated with transformation of goods from
the raw-material stage to final stage, when the good and services reach end
customer?
A Marketing B Retailing
C Supply Chain Management D Wholesaling
2.
As per the SCOR model, supply chain performance measures fall under the
following four categories?
A Costs, Assets, Reliability,
Flexibility
B Costs, Products, Market, Transportation
C Product, Market , Price,
Retailing
D Price , Place , Product , Promotion
3.
"The ordering cost includes all fixed costs associated with placing the order".
Which one of the following is not come under ordering cost?
A Administration cost B Transportation Cost
C Receiving cost D Advertisement cost
4.
_____________ product represent relatively low value products.
A Bottleneck B Strategic
C Routine D Leverage
5.
In a ________________, the supplier is an extension of the firm. The firm treats its
suppliers as strategic partners and usually a supplier is assured of business for a
reasonably long period of time.
A. Portfolio approach B Collaborative relationship
C. Reconfiguration D Integrative framework
6.
When companies realizes that more and more product variety is needed to satisfy
the growing range of customer tastes and requirements, then companies go
for_______________________
A. Higher level of outsourcing B Proliferation of product lines
C. Globalization D Local manufacturing
Q.1 (b) Short / Definition Questions
1. Cross Docking
2. Third party logistics
3. Order delivery lead time
4. Tapered Integration
04
Q.1
(c) Explain the classification scheme for categorizing SKUs?
04
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER (4) ? EXAMINATION ? WINTER 2016
Subject Code: 2840005 Date: 21/10/2016
Subject Name: Supply Chain Management (SCM)
Time: 02:30 pm to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Question Text and Option
Q.1
(a)
MCQ
06
1.
________ encompasses all activities associated with transformation of goods from
the raw-material stage to final stage, when the good and services reach end
customer?
A Marketing B Retailing
C Supply Chain Management D Wholesaling
2.
As per the SCOR model, supply chain performance measures fall under the
following four categories?
A Costs, Assets, Reliability,
Flexibility
B Costs, Products, Market, Transportation
C Product, Market , Price,
Retailing
D Price , Place , Product , Promotion
3.
"The ordering cost includes all fixed costs associated with placing the order".
Which one of the following is not come under ordering cost?
A Administration cost B Transportation Cost
C Receiving cost D Advertisement cost
4.
_____________ product represent relatively low value products.
A Bottleneck B Strategic
C Routine D Leverage
5.
In a ________________, the supplier is an extension of the firm. The firm treats its
suppliers as strategic partners and usually a supplier is assured of business for a
reasonably long period of time.
A. Portfolio approach B Collaborative relationship
C. Reconfiguration D Integrative framework
6.
When companies realizes that more and more product variety is needed to satisfy
the growing range of customer tastes and requirements, then companies go
for_______________________
A. Higher level of outsourcing B Proliferation of product lines
C. Globalization D Local manufacturing
Q.1 (b) Short / Definition Questions
1. Cross Docking
2. Third party logistics
3. Order delivery lead time
4. Tapered Integration
04
Q.1
(c) Explain the classification scheme for categorizing SKUs?
04
Page 2 of 3
Q.2
(a) Explain the importance of supply chain management?
07
(b) Titan offers two brands of watches ? Sonata and Fastrack. Sonata is targeted
for a mass while Fastrack is targeted at a premium segment. Should Titan
manage both brands with the same supply chains? Should they share
warehouses, transportation, supply chain software and other assets or should
Titan handle them separately in all areas of business.
07
OR
(b)
How important is coordination between cola companies and their bottling plants? Is
it necessary to own bottling plants if the cola companies want to achieve a better
degree of coordination at the local level of operations?
07
Q.3 (a) Explain the types of inventory? 07
(b) Compare and contrast issues involved in vehicle routing in the following four
applications:
1. Milk collection for a dairy co-operative
2. Courier company
3. Employee Pick-up for a software service company
4. Product delivery to retailers by a soft-drink company(the van is also
expected to pick-up the empty glass bottles)
07
OR
Q.3
(a)
Explain the different modes of transportation? How do these modes differ
with one another? Explain
07
(b)
How is managing a multi-plant international network different from
managing a domestic multi-plant network?
07
Q.4 (a) Explain the key functional roles of IT in a supply chain? 07
(b)
If a firm wants to shift to dual sources of supply from sole sourcing so as to
handle supply disruptions, what are the issues firm should keep in mind while
selecting the second supplier?
07
OR
Q.4
(a)
Explain the Bullwhip effect, with the help of suitable example and explain the
prominent causes of bullwhip effect.
07
(b)
What kind of seasonality are you likely to see if you are in any of the
following fields
1. Retail chain in metropolitan area
2. ATM
3. Restaurant
4. Consumer Durable Products
07
Q.5 Case Study
Can Dell regain its market leader position from HP?
In 2006 however, Dell faced several problems. Many customers complained
about long delays in supplies. Recall of Sony battery cells in its laptops
brought undesirable media hype to the company. Increasing discontent of
customers led to a slowdown in sales. Consequently, Dell lost its market
leadership to Hewlett-Packard Co. (HP). Industry analysts felt that, with
Dell?s competitors also improving their supply chains and matching Dell?s
direct model, the company had been losing its competitive edge. Dell will
14
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER (4) ? EXAMINATION ? WINTER 2016
Subject Code: 2840005 Date: 21/10/2016
Subject Name: Supply Chain Management (SCM)
Time: 02:30 pm to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Question Text and Option
Q.1
(a)
MCQ
06
1.
________ encompasses all activities associated with transformation of goods from
the raw-material stage to final stage, when the good and services reach end
customer?
A Marketing B Retailing
C Supply Chain Management D Wholesaling
2.
As per the SCOR model, supply chain performance measures fall under the
following four categories?
A Costs, Assets, Reliability,
Flexibility
B Costs, Products, Market, Transportation
C Product, Market , Price,
Retailing
D Price , Place , Product , Promotion
3.
"The ordering cost includes all fixed costs associated with placing the order".
Which one of the following is not come under ordering cost?
A Administration cost B Transportation Cost
C Receiving cost D Advertisement cost
4.
_____________ product represent relatively low value products.
A Bottleneck B Strategic
C Routine D Leverage
5.
In a ________________, the supplier is an extension of the firm. The firm treats its
suppliers as strategic partners and usually a supplier is assured of business for a
reasonably long period of time.
A. Portfolio approach B Collaborative relationship
C. Reconfiguration D Integrative framework
6.
When companies realizes that more and more product variety is needed to satisfy
the growing range of customer tastes and requirements, then companies go
for_______________________
A. Higher level of outsourcing B Proliferation of product lines
C. Globalization D Local manufacturing
Q.1 (b) Short / Definition Questions
1. Cross Docking
2. Third party logistics
3. Order delivery lead time
4. Tapered Integration
04
Q.1
(c) Explain the classification scheme for categorizing SKUs?
04
Page 2 of 3
Q.2
(a) Explain the importance of supply chain management?
07
(b) Titan offers two brands of watches ? Sonata and Fastrack. Sonata is targeted
for a mass while Fastrack is targeted at a premium segment. Should Titan
manage both brands with the same supply chains? Should they share
warehouses, transportation, supply chain software and other assets or should
Titan handle them separately in all areas of business.
07
OR
(b)
How important is coordination between cola companies and their bottling plants? Is
it necessary to own bottling plants if the cola companies want to achieve a better
degree of coordination at the local level of operations?
07
Q.3 (a) Explain the types of inventory? 07
(b) Compare and contrast issues involved in vehicle routing in the following four
applications:
1. Milk collection for a dairy co-operative
2. Courier company
3. Employee Pick-up for a software service company
4. Product delivery to retailers by a soft-drink company(the van is also
expected to pick-up the empty glass bottles)
07
OR
Q.3
(a)
Explain the different modes of transportation? How do these modes differ
with one another? Explain
07
(b)
How is managing a multi-plant international network different from
managing a domestic multi-plant network?
07
Q.4 (a) Explain the key functional roles of IT in a supply chain? 07
(b)
If a firm wants to shift to dual sources of supply from sole sourcing so as to
handle supply disruptions, what are the issues firm should keep in mind while
selecting the second supplier?
07
OR
Q.4
(a)
Explain the Bullwhip effect, with the help of suitable example and explain the
prominent causes of bullwhip effect.
07
(b)
What kind of seasonality are you likely to see if you are in any of the
following fields
1. Retail chain in metropolitan area
2. ATM
3. Restaurant
4. Consumer Durable Products
07
Q.5 Case Study
Can Dell regain its market leader position from HP?
In 2006 however, Dell faced several problems. Many customers complained
about long delays in supplies. Recall of Sony battery cells in its laptops
brought undesirable media hype to the company. Increasing discontent of
customers led to a slowdown in sales. Consequently, Dell lost its market
leadership to Hewlett-Packard Co. (HP). Industry analysts felt that, with
Dell?s competitors also improving their supply chains and matching Dell?s
direct model, the company had been losing its competitive edge. Dell will
14
Page 3 of 3
have to bear additional costs with its foray into retail distribution thereby
minimizing its cost advantage. Besides, profit margins of Dell will drop
further since it will have to offer incentives to compete with HP in retail
stores. Though Dell spruced up its product design and range but Apple is
clearly far ahead of it. Many experts feel that such new initiatives will only
distract Dell from its supply chain operations.
? Examine and analyze Dell?s Direct model, its basic working, success and
future challenges
? Typical Working of Dell?s Supply Chain and future supply chain
challenges
? Highlights Dell?s evolving Supply Chain practices and strategy and steps
being taken by it to recapture its lost market leader position
OR
Q.5
Case Study
Indian Railways has a common pool of marketing officers who service all its
clients, and it wants to explore the idea of creating a few industry verticals
within marketing. It wants to create specific industry verticals only for those
industries that will have significant business potential.
? Identifying a few strategic industries where Indian Railways has high
business potential, suggest a methodology that can help the railways in
identifying the right industry verticals.
? Will a firm like FedEx target similar verticals or should they look for a
different set of verticals? Suggest two industries that will be good from
FedEx's point of view.
14
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This post was last modified on 19 February 2020