Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2016 Winter 4th Sem 2840008 Technology And Business T And B Previous Question Paper
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? WINTER 2016
Subject Code: 2840008 Date: 21/10/2016
Subject Name: Technology & Business (T&B)
Time: 02:30 pm to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Answer the following multiple choice questions:
06
1. Productivity is measured by:
A. The growth in output of a firm B. The growth in profits of a firm
C. Total output/total input D. Total amount of investment in
capital goods
2. What type of commerce occurs when a business sells its products over the Internet
to other businesses?
A. B2B B. B2C
C. C2B D. C2C
3. When two companies are linked together by computers and they send business
transactions through these computers, they are probably using _____.
A. RFID B. Electronic data interchange
C. B2C D. Smart cards
4. If a university sets up a web-based information system that faculty could access to
record student grades and to advise students, that would be an example of a/an
A. CRM B. Intranet
C. Extranet D. ERP
5. Which is not a typical business function?
A. Sales B. Service
C. Benefits and Compensation D. Manufacturing
6. What is the full form of IPR?
A. Intellectual Property Rights B. Intelligent Property Rights
C. Internet Private Review D. None of the above
Q.1 (b) Define following terms briefly:
1. Cookie
2. Counterfeit Software
3. Horizontal & Vertical Software
4. Outsourcing
04
Q.1 (c) What do you mean by? Knowledge Management?? Discuss two types of
knowledge in brief.
04
Q.2 (a) What do you mean by ?CRM?? Explain different types of CRM. And also
discuss successful CRM implementation strategy in the organization.
07
(b) What are the most important factors that you would use in evaluating
computer hardware & computer software? Explain why? And explain
different types of computer categories in brief.
07
OR
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Page 1 of 3
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? WINTER 2016
Subject Code: 2840008 Date: 21/10/2016
Subject Name: Technology & Business (T&B)
Time: 02:30 pm to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Answer the following multiple choice questions:
06
1. Productivity is measured by:
A. The growth in output of a firm B. The growth in profits of a firm
C. Total output/total input D. Total amount of investment in
capital goods
2. What type of commerce occurs when a business sells its products over the Internet
to other businesses?
A. B2B B. B2C
C. C2B D. C2C
3. When two companies are linked together by computers and they send business
transactions through these computers, they are probably using _____.
A. RFID B. Electronic data interchange
C. B2C D. Smart cards
4. If a university sets up a web-based information system that faculty could access to
record student grades and to advise students, that would be an example of a/an
A. CRM B. Intranet
C. Extranet D. ERP
5. Which is not a typical business function?
A. Sales B. Service
C. Benefits and Compensation D. Manufacturing
6. What is the full form of IPR?
A. Intellectual Property Rights B. Intelligent Property Rights
C. Internet Private Review D. None of the above
Q.1 (b) Define following terms briefly:
1. Cookie
2. Counterfeit Software
3. Horizontal & Vertical Software
4. Outsourcing
04
Q.1 (c) What do you mean by? Knowledge Management?? Discuss two types of
knowledge in brief.
04
Q.2 (a) What do you mean by ?CRM?? Explain different types of CRM. And also
discuss successful CRM implementation strategy in the organization.
07
(b) What are the most important factors that you would use in evaluating
computer hardware & computer software? Explain why? And explain
different types of computer categories in brief.
07
OR
Page 2 of 3
(b) What do you mean by ?Porter?s Five Force Model?? Explain this model with
example of any IT industry sector.
07
Q.3 (a) Explain in brief different kinds of technologies / KMS that firm can use to
support its Knowledge Management infrastructure.
07
(b) One of the reasons for reluctance to the use of e-commerce is information
security threat. Which are the various security threats to e-business?
07
OR
Q.3 (a) Short note on: Enterprise Resource Planning (ERP) 07
(b) ?Business Intelligence (BI)? has become a primary requirement in business
now days ? Explain.
07
Q.4 (a) What do you mean by ?ePolicies?, list down major ePolicies available for
managing the information security & also explain any three ePolicies in
detail.
07
(b) It is said that supply chains are essentially ?a series of linked suppliers and
customers; every customer is in turn a supplier to the next downstream
organization, until the ultimate end-user.? Explain. Use of a diagram is
recommended.
07
OR
Q.4 (a) Short note: Content Management Systems (CMS) 07
(b) What do you mean by Collaborative Partnership? What are the functions of a
typical collaborative business?
07
Q.5 Discuss the case study with answers of following questions. 14
Thinking Like the Enemy
David & Barry Kaufman, the founders of the Intense School, recently
added several security courses, including the five-day ?Professional Hacking
Boot Camp? & ?Social Engineering in Two Days?.
Information technology departments must know how to protect
organizational information. Therefore, organizations must teach their IT
personal how to protect their systems, especially in light of the many new
government regulations, such as the Health Insurance Portability &
Accountability Act (HIPAA), that demand secure systems. The concept of
sending IT professionals to a hacking school seems counterintuitive; it is
somewhat similar to sending accountants to an Embezzling 101 course. The
Intense School does not strive to breed the next generation of hackers,
however, but to teach its students how to be ?ethical? hackers: to use their
skills to build better locks, and to understand the minds of those who would
attempt to crack them.
The main philosophy of the security course at the Intense School is
simply ?To know the enemy?. In fact, one of the teachers at the Intense
School is none other than Kevin Mitnick, the famous hacker who was
imprisoned from 1995 to 2000. Teaching security from the hacker?s
perspective, as Mitnick does, is more difficult than teaching hacking itself. A
hacker just needs to know one way into a system, but security professional
needs to know all of the system?s vulnerabilities. The two courses analyze
those vulnerabilities from different perspectives.
The hacking course, which costs $3,500, teaches ways to protect
against typically associated with hackers: worming through computer
systems through vulnerabilities that are susceptible to technical, or computer-
based, attacks. Mitnick?s $1,950 social engineering course, by contrast,
teaches the more frightening art of worming through the vulnerabilities of
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Page 1 of 3
Seat No.: ______________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? WINTER 2016
Subject Code: 2840008 Date: 21/10/2016
Subject Name: Technology & Business (T&B)
Time: 02:30 pm to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Answer the following multiple choice questions:
06
1. Productivity is measured by:
A. The growth in output of a firm B. The growth in profits of a firm
C. Total output/total input D. Total amount of investment in
capital goods
2. What type of commerce occurs when a business sells its products over the Internet
to other businesses?
A. B2B B. B2C
C. C2B D. C2C
3. When two companies are linked together by computers and they send business
transactions through these computers, they are probably using _____.
A. RFID B. Electronic data interchange
C. B2C D. Smart cards
4. If a university sets up a web-based information system that faculty could access to
record student grades and to advise students, that would be an example of a/an
A. CRM B. Intranet
C. Extranet D. ERP
5. Which is not a typical business function?
A. Sales B. Service
C. Benefits and Compensation D. Manufacturing
6. What is the full form of IPR?
A. Intellectual Property Rights B. Intelligent Property Rights
C. Internet Private Review D. None of the above
Q.1 (b) Define following terms briefly:
1. Cookie
2. Counterfeit Software
3. Horizontal & Vertical Software
4. Outsourcing
04
Q.1 (c) What do you mean by? Knowledge Management?? Discuss two types of
knowledge in brief.
04
Q.2 (a) What do you mean by ?CRM?? Explain different types of CRM. And also
discuss successful CRM implementation strategy in the organization.
07
(b) What are the most important factors that you would use in evaluating
computer hardware & computer software? Explain why? And explain
different types of computer categories in brief.
07
OR
Page 2 of 3
(b) What do you mean by ?Porter?s Five Force Model?? Explain this model with
example of any IT industry sector.
07
Q.3 (a) Explain in brief different kinds of technologies / KMS that firm can use to
support its Knowledge Management infrastructure.
07
(b) One of the reasons for reluctance to the use of e-commerce is information
security threat. Which are the various security threats to e-business?
07
OR
Q.3 (a) Short note on: Enterprise Resource Planning (ERP) 07
(b) ?Business Intelligence (BI)? has become a primary requirement in business
now days ? Explain.
07
Q.4 (a) What do you mean by ?ePolicies?, list down major ePolicies available for
managing the information security & also explain any three ePolicies in
detail.
07
(b) It is said that supply chains are essentially ?a series of linked suppliers and
customers; every customer is in turn a supplier to the next downstream
organization, until the ultimate end-user.? Explain. Use of a diagram is
recommended.
07
OR
Q.4 (a) Short note: Content Management Systems (CMS) 07
(b) What do you mean by Collaborative Partnership? What are the functions of a
typical collaborative business?
07
Q.5 Discuss the case study with answers of following questions. 14
Thinking Like the Enemy
David & Barry Kaufman, the founders of the Intense School, recently
added several security courses, including the five-day ?Professional Hacking
Boot Camp? & ?Social Engineering in Two Days?.
Information technology departments must know how to protect
organizational information. Therefore, organizations must teach their IT
personal how to protect their systems, especially in light of the many new
government regulations, such as the Health Insurance Portability &
Accountability Act (HIPAA), that demand secure systems. The concept of
sending IT professionals to a hacking school seems counterintuitive; it is
somewhat similar to sending accountants to an Embezzling 101 course. The
Intense School does not strive to breed the next generation of hackers,
however, but to teach its students how to be ?ethical? hackers: to use their
skills to build better locks, and to understand the minds of those who would
attempt to crack them.
The main philosophy of the security course at the Intense School is
simply ?To know the enemy?. In fact, one of the teachers at the Intense
School is none other than Kevin Mitnick, the famous hacker who was
imprisoned from 1995 to 2000. Teaching security from the hacker?s
perspective, as Mitnick does, is more difficult than teaching hacking itself. A
hacker just needs to know one way into a system, but security professional
needs to know all of the system?s vulnerabilities. The two courses analyze
those vulnerabilities from different perspectives.
The hacking course, which costs $3,500, teaches ways to protect
against typically associated with hackers: worming through computer
systems through vulnerabilities that are susceptible to technical, or computer-
based, attacks. Mitnick?s $1,950 social engineering course, by contrast,
teaches the more frightening art of worming through the vulnerabilities of
Page 3 of 3
the people using & maintaining systems-getting passwords & access through
duplicity, not technology. People that take this class, or read Mitnick?s book,
The Art of Deception, never again think of passwords or the trash bin the
same way.
So how does the Intense School teach hacking? With sessions of
dumpster diving (the unsavoury practice of looking for passwords & other
bits of information on discarded papers), with field trips case target systems,
and with practice runs at the company?s in-house ?target range,? a network
of computers set up to thwart & educate students.
One feature of the Intense School that raises a few questions is that the
school does not check on morals at the door: Anyone paying the tuition can
attend the school. Given the potential danger that an unchecked graduate of a
hacking school could represent, it is surprising that FBI does not collect the
names of the graduates. But perhaps it gets them any how-several
governmental agencies have sent students to the school.
Questions:
1. How could an organization benefit from attending one of the courses
offered at the Intense School?
2. If your employer sent you to take a course at the Intense School, which
one would you choose & why?
OR
Q.5 Discuss the case study with answers of following questions. 14
Security Loopholes
Utpal had just joined SystemX as Systems Manager. But he was a worried
man looking at the current state of affairs at SystemX. As a part of assessing
hardware and software requirements, it was found that out of the 364
desktops at the corporate office; more than half did not have their antivirus
software updated with recent virus signature files. Three - fourths had not
changed the default e-mail password (it was the user name) and no one had
installed OS patches. And one of its local mail servers seemed to be an open
relay! For a fleeting moment, he wondered about the situation at the seven
branch offices across the country.
SystemX used the Net extensively in dealing with its branches, customers
and suppliers. Information like contract documents, marketing plans, Cheque
and Draft numbers, bank account details and collection details were regularly
transmitted by e-mail. Utpal?s first thought was that he would recommend
that SystemX bring in a security consultant. But the budget constraints meant
that his recommendation was unlikely to find favour. He was beginning to
feel a bit out of depth and was wondering what he should do to ensure that
SystemX?s data remained safe and secure.
Questions:
1. What security loopholes come to the fore in the situation described? How
can these be plugged?
2. What is the importance of a ?security budget? in the context of the given
situation?
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This post was last modified on 19 February 2020