Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2016 Summer 3rd Sem 2830501 International Marketing Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? ? EXAMINATION ? SUMMER 2016
Subject Code: 2830501 Date: 04/05/2016
Subject Name: International Marketing
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (A) Multiple Choice Question
06
1. The total number of unduplicated individuals exposed to a particular vehicle at
least once during a specified period time is known as
A. Effectiveness B. Frequency
C. Reach D. Duplication
2.
Which of the following can be renewed indefinitely?
A. Patent B. Copyright
C. Trademark D IPR
3.
A strong orientation towards home country is an indication of
A. Ethnocentris
m
B. Geocentrism
C. Polycentrism D. All
4.
Cash market where foreign exchange is available for immediate delivery
A. Options B. Futures
C. Forward D. Spot
5.
When a seller provides machinery and agrees to buy the related output made
by that machinery, this countertrade is known as
A. Barter B. Offset
C. Counter
purchase
D. Buyback
6.
When a marketer sells its products at a loss to drive out its competition, this
dumping is known as
A. Predatory B. Reverse
C. Persistent D. Quick
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? ? EXAMINATION ? SUMMER 2016
Subject Code: 2830501 Date: 04/05/2016
Subject Name: International Marketing
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (A) Multiple Choice Question
06
1. The total number of unduplicated individuals exposed to a particular vehicle at
least once during a specified period time is known as
A. Effectiveness B. Frequency
C. Reach D. Duplication
2.
Which of the following can be renewed indefinitely?
A. Patent B. Copyright
C. Trademark D IPR
3.
A strong orientation towards home country is an indication of
A. Ethnocentris
m
B. Geocentrism
C. Polycentrism D. All
4.
Cash market where foreign exchange is available for immediate delivery
A. Options B. Futures
C. Forward D. Spot
5.
When a seller provides machinery and agrees to buy the related output made
by that machinery, this countertrade is known as
A. Barter B. Offset
C. Counter
purchase
D. Buyback
6.
When a marketer sells its products at a loss to drive out its competition, this
dumping is known as
A. Predatory B. Reverse
C. Persistent D. Quick
2
Q.1 (b) Explain the following terms:
1. IPR 2. Caribbean Basin Initiative
3.SRC 4.Shrink Wrapping
04
Q.1 (c) International Marketing is nothing but domestic marketing on a large
scale. Do you agree or disagree. Justify your answer.
04
Q.2 (a) Explain Factor Endowment Theory. 07
(b) Explain Leontief Paradox 07
OR
(b) Explain Tax Rates: Specific, Ad Valorem & Combined. 07
Q.3 (a) What are measures that can be undertaken to minimize political risk?
07
(b) Distinguish amongst Patent, Trademark & Copyright. As a painter, in
order to protect your painting from being used by others, which form of
protection will you apply for?
07
OR
Q.3 (a) Why is it difficult for an MNC to deal with bribery? 07
(b) Explain Big Car Syndrome and Left-hand drive syndrome.
07
Q.4 (a) Explain various shipping documents.
07
(b) Do you think there is a market for an international newspaper? Justify
your answer.
07
OR
Q.4 (a) Explain Indirect Channel Agents. ? EMC, Co-operative exporter and
Purchasing Agent.
07
(b) Supposedly U.S. dollar is considered a global currency. All other
currencies are demolished. Do you think this will be a practical
decision? Justify your answer
07
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? ? EXAMINATION ? SUMMER 2016
Subject Code: 2830501 Date: 04/05/2016
Subject Name: International Marketing
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (A) Multiple Choice Question
06
1. The total number of unduplicated individuals exposed to a particular vehicle at
least once during a specified period time is known as
A. Effectiveness B. Frequency
C. Reach D. Duplication
2.
Which of the following can be renewed indefinitely?
A. Patent B. Copyright
C. Trademark D IPR
3.
A strong orientation towards home country is an indication of
A. Ethnocentris
m
B. Geocentrism
C. Polycentrism D. All
4.
Cash market where foreign exchange is available for immediate delivery
A. Options B. Futures
C. Forward D. Spot
5.
When a seller provides machinery and agrees to buy the related output made
by that machinery, this countertrade is known as
A. Barter B. Offset
C. Counter
purchase
D. Buyback
6.
When a marketer sells its products at a loss to drive out its competition, this
dumping is known as
A. Predatory B. Reverse
C. Persistent D. Quick
2
Q.1 (b) Explain the following terms:
1. IPR 2. Caribbean Basin Initiative
3.SRC 4.Shrink Wrapping
04
Q.1 (c) International Marketing is nothing but domestic marketing on a large
scale. Do you agree or disagree. Justify your answer.
04
Q.2 (a) Explain Factor Endowment Theory. 07
(b) Explain Leontief Paradox 07
OR
(b) Explain Tax Rates: Specific, Ad Valorem & Combined. 07
Q.3 (a) What are measures that can be undertaken to minimize political risk?
07
(b) Distinguish amongst Patent, Trademark & Copyright. As a painter, in
order to protect your painting from being used by others, which form of
protection will you apply for?
07
OR
Q.3 (a) Why is it difficult for an MNC to deal with bribery? 07
(b) Explain Big Car Syndrome and Left-hand drive syndrome.
07
Q.4 (a) Explain various shipping documents.
07
(b) Do you think there is a market for an international newspaper? Justify
your answer.
07
OR
Q.4 (a) Explain Indirect Channel Agents. ? EMC, Co-operative exporter and
Purchasing Agent.
07
(b) Supposedly U.S. dollar is considered a global currency. All other
currencies are demolished. Do you think this will be a practical
decision? Justify your answer
07
3
Q.5
Strategy : Unilever vs. Nestle
Unilever:
Unilever was established in 1948 and produces house hold products
like; detergents, toiletries, cosmetics, and food products. Unilever is
a large corporation that has over 500 firms worldwide. Their
products are sold in more than 170 countries. Unilever originated in
Europe and then expanded to the United States, starting with two
U.S. factories. They can be located in parts of Asia, Africa, North
America, the Middle East, Western Europe, and South America.
Unilever has a very impressive portfolio that includes eleven brands
that annually gain revenue of more than one billion dollars each.
Unilever is aiming for global processes and alignment of
their human resource activities. ?Unilever is working with Accenture
to identify supply opportunities within the marketplace and will look
to develop longer term relationships with a rationalized base of
preferred suppliers. We seek to do business with those who can
supply goods and services in a reliable and cost effective manner.?
(2010) there is even a way to apply to be one of Unilever?s suppliers
that will provide human resource goods and services. Unilever
gained a lot of their success because of the ability to adapt to new
markets and technology.
Even while the company was facing struggles such as the Great
Depression of the 1930?s, they were concentrating on diversification
and expansion of their food markets. Unilever put great efforts into
research and development. Unilever?s marketing efforts only varied
slightly from the 1950?s until the 1980?s. In this time frame Unilever
focused on technology, new products, new global markets, and
keeping up with the world economies expansion. By the time the
1980?s arrived Unilever was one of the biggest global corporations
which allowed them to focus their marketing efforts on their existing
portfolio. By the 1990?s Unilever chose to keep its focus on its
portfolio and even eliminated some of their brands so they could keep
a strong focus on the top global sales products. In the 2000?s the
company implemented a new five year strategic plan that focuses on
the needs of consumers and a better future.
Nestle:
Nestle is one of the largest consumer packaged goods company in the
world that focuses on increasing the nutritional value of the food that
is consumed while increasing the taste. The company is classified as a
nutrition, health, and wellness company. Nestle was a Swiss company
that was founded in 1866,
14
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? ? EXAMINATION ? SUMMER 2016
Subject Code: 2830501 Date: 04/05/2016
Subject Name: International Marketing
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (A) Multiple Choice Question
06
1. The total number of unduplicated individuals exposed to a particular vehicle at
least once during a specified period time is known as
A. Effectiveness B. Frequency
C. Reach D. Duplication
2.
Which of the following can be renewed indefinitely?
A. Patent B. Copyright
C. Trademark D IPR
3.
A strong orientation towards home country is an indication of
A. Ethnocentris
m
B. Geocentrism
C. Polycentrism D. All
4.
Cash market where foreign exchange is available for immediate delivery
A. Options B. Futures
C. Forward D. Spot
5.
When a seller provides machinery and agrees to buy the related output made
by that machinery, this countertrade is known as
A. Barter B. Offset
C. Counter
purchase
D. Buyback
6.
When a marketer sells its products at a loss to drive out its competition, this
dumping is known as
A. Predatory B. Reverse
C. Persistent D. Quick
2
Q.1 (b) Explain the following terms:
1. IPR 2. Caribbean Basin Initiative
3.SRC 4.Shrink Wrapping
04
Q.1 (c) International Marketing is nothing but domestic marketing on a large
scale. Do you agree or disagree. Justify your answer.
04
Q.2 (a) Explain Factor Endowment Theory. 07
(b) Explain Leontief Paradox 07
OR
(b) Explain Tax Rates: Specific, Ad Valorem & Combined. 07
Q.3 (a) What are measures that can be undertaken to minimize political risk?
07
(b) Distinguish amongst Patent, Trademark & Copyright. As a painter, in
order to protect your painting from being used by others, which form of
protection will you apply for?
07
OR
Q.3 (a) Why is it difficult for an MNC to deal with bribery? 07
(b) Explain Big Car Syndrome and Left-hand drive syndrome.
07
Q.4 (a) Explain various shipping documents.
07
(b) Do you think there is a market for an international newspaper? Justify
your answer.
07
OR
Q.4 (a) Explain Indirect Channel Agents. ? EMC, Co-operative exporter and
Purchasing Agent.
07
(b) Supposedly U.S. dollar is considered a global currency. All other
currencies are demolished. Do you think this will be a practical
decision? Justify your answer
07
3
Q.5
Strategy : Unilever vs. Nestle
Unilever:
Unilever was established in 1948 and produces house hold products
like; detergents, toiletries, cosmetics, and food products. Unilever is
a large corporation that has over 500 firms worldwide. Their
products are sold in more than 170 countries. Unilever originated in
Europe and then expanded to the United States, starting with two
U.S. factories. They can be located in parts of Asia, Africa, North
America, the Middle East, Western Europe, and South America.
Unilever has a very impressive portfolio that includes eleven brands
that annually gain revenue of more than one billion dollars each.
Unilever is aiming for global processes and alignment of
their human resource activities. ?Unilever is working with Accenture
to identify supply opportunities within the marketplace and will look
to develop longer term relationships with a rationalized base of
preferred suppliers. We seek to do business with those who can
supply goods and services in a reliable and cost effective manner.?
(2010) there is even a way to apply to be one of Unilever?s suppliers
that will provide human resource goods and services. Unilever
gained a lot of their success because of the ability to adapt to new
markets and technology.
Even while the company was facing struggles such as the Great
Depression of the 1930?s, they were concentrating on diversification
and expansion of their food markets. Unilever put great efforts into
research and development. Unilever?s marketing efforts only varied
slightly from the 1950?s until the 1980?s. In this time frame Unilever
focused on technology, new products, new global markets, and
keeping up with the world economies expansion. By the time the
1980?s arrived Unilever was one of the biggest global corporations
which allowed them to focus their marketing efforts on their existing
portfolio. By the 1990?s Unilever chose to keep its focus on its
portfolio and even eliminated some of their brands so they could keep
a strong focus on the top global sales products. In the 2000?s the
company implemented a new five year strategic plan that focuses on
the needs of consumers and a better future.
Nestle:
Nestle is one of the largest consumer packaged goods company in the
world that focuses on increasing the nutritional value of the food that
is consumed while increasing the taste. The company is classified as a
nutrition, health, and wellness company. Nestle was a Swiss company
that was founded in 1866,
14
4
1
2
Just like Unilever, they devote a lot of time to research in
development. Nestle invest around 1.5 billion in research and
development every year. Nestle markets nearly ten thousand different
products to 130 different countries across the globe.
Nestle has always been about nutrition, so their global marketing
over the years has been based off of demographics that show the
changes in living standards and life styles. In the long history of the
company, the times have changed. People live longer, and the global
population has increased. This has had a huge influence on the way
the Nestle runs their business and what products have been the main
marketing focal points.
Nestle and Unilever both focus on health and wellness, but instead
of focusing on the actual needs of the consumers like Unilever,
Nestle focuses on their corporate wellness unit to bring good food,
and good life to all of the consumers. Other words, they devote more
time and effort into ingredients then the actual consumer.
The two corporations also differ in marketing because Unilever is
sticking to its profile and even eliminated products, but Nestle is
creating and enhancing hundreds of Nestle products. Nestles?
packaging plays a big role in their marketing. Each package has what
is called the ?Nestle Nutritional Compass?, to show consumers what
they will benefit if they purchase the product. Nestles? philosophy is
that nutritional information is not enough. The compass has three
elements: Good to Know; which gives factual information on
nutritional contents. Good to remember; which gives tips for healthy
lifestyles, cooking, and diet. Good to talk; which invites the
consumer to call the Nestle consumer service team or log on to the
Nestle website. (2006)
Just like Unilever, Nestles marketing strategy is looking towards the
future of their products. They are working on products that will be
geared towards gestational issues, Alzheimer?s, diabetes, obesity, and
other items that will contribute to the health and wellness of the
consumers.
What is the basic difference between the management strategies
adopted between Unilever & Nestle ? Discuss this keeping in view the
vision of the companies. (07)
Unilever tends to be more generalised whereas Nestle tries to practice
a focused approach on nutrition. What will be its implications on the
pricing strategy of products? (07)
FirstRanker.com - FirstRanker's Choice
1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? ? EXAMINATION ? SUMMER 2016
Subject Code: 2830501 Date: 04/05/2016
Subject Name: International Marketing
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (A) Multiple Choice Question
06
1. The total number of unduplicated individuals exposed to a particular vehicle at
least once during a specified period time is known as
A. Effectiveness B. Frequency
C. Reach D. Duplication
2.
Which of the following can be renewed indefinitely?
A. Patent B. Copyright
C. Trademark D IPR
3.
A strong orientation towards home country is an indication of
A. Ethnocentris
m
B. Geocentrism
C. Polycentrism D. All
4.
Cash market where foreign exchange is available for immediate delivery
A. Options B. Futures
C. Forward D. Spot
5.
When a seller provides machinery and agrees to buy the related output made
by that machinery, this countertrade is known as
A. Barter B. Offset
C. Counter
purchase
D. Buyback
6.
When a marketer sells its products at a loss to drive out its competition, this
dumping is known as
A. Predatory B. Reverse
C. Persistent D. Quick
2
Q.1 (b) Explain the following terms:
1. IPR 2. Caribbean Basin Initiative
3.SRC 4.Shrink Wrapping
04
Q.1 (c) International Marketing is nothing but domestic marketing on a large
scale. Do you agree or disagree. Justify your answer.
04
Q.2 (a) Explain Factor Endowment Theory. 07
(b) Explain Leontief Paradox 07
OR
(b) Explain Tax Rates: Specific, Ad Valorem & Combined. 07
Q.3 (a) What are measures that can be undertaken to minimize political risk?
07
(b) Distinguish amongst Patent, Trademark & Copyright. As a painter, in
order to protect your painting from being used by others, which form of
protection will you apply for?
07
OR
Q.3 (a) Why is it difficult for an MNC to deal with bribery? 07
(b) Explain Big Car Syndrome and Left-hand drive syndrome.
07
Q.4 (a) Explain various shipping documents.
07
(b) Do you think there is a market for an international newspaper? Justify
your answer.
07
OR
Q.4 (a) Explain Indirect Channel Agents. ? EMC, Co-operative exporter and
Purchasing Agent.
07
(b) Supposedly U.S. dollar is considered a global currency. All other
currencies are demolished. Do you think this will be a practical
decision? Justify your answer
07
3
Q.5
Strategy : Unilever vs. Nestle
Unilever:
Unilever was established in 1948 and produces house hold products
like; detergents, toiletries, cosmetics, and food products. Unilever is
a large corporation that has over 500 firms worldwide. Their
products are sold in more than 170 countries. Unilever originated in
Europe and then expanded to the United States, starting with two
U.S. factories. They can be located in parts of Asia, Africa, North
America, the Middle East, Western Europe, and South America.
Unilever has a very impressive portfolio that includes eleven brands
that annually gain revenue of more than one billion dollars each.
Unilever is aiming for global processes and alignment of
their human resource activities. ?Unilever is working with Accenture
to identify supply opportunities within the marketplace and will look
to develop longer term relationships with a rationalized base of
preferred suppliers. We seek to do business with those who can
supply goods and services in a reliable and cost effective manner.?
(2010) there is even a way to apply to be one of Unilever?s suppliers
that will provide human resource goods and services. Unilever
gained a lot of their success because of the ability to adapt to new
markets and technology.
Even while the company was facing struggles such as the Great
Depression of the 1930?s, they were concentrating on diversification
and expansion of their food markets. Unilever put great efforts into
research and development. Unilever?s marketing efforts only varied
slightly from the 1950?s until the 1980?s. In this time frame Unilever
focused on technology, new products, new global markets, and
keeping up with the world economies expansion. By the time the
1980?s arrived Unilever was one of the biggest global corporations
which allowed them to focus their marketing efforts on their existing
portfolio. By the 1990?s Unilever chose to keep its focus on its
portfolio and even eliminated some of their brands so they could keep
a strong focus on the top global sales products. In the 2000?s the
company implemented a new five year strategic plan that focuses on
the needs of consumers and a better future.
Nestle:
Nestle is one of the largest consumer packaged goods company in the
world that focuses on increasing the nutritional value of the food that
is consumed while increasing the taste. The company is classified as a
nutrition, health, and wellness company. Nestle was a Swiss company
that was founded in 1866,
14
4
1
2
Just like Unilever, they devote a lot of time to research in
development. Nestle invest around 1.5 billion in research and
development every year. Nestle markets nearly ten thousand different
products to 130 different countries across the globe.
Nestle has always been about nutrition, so their global marketing
over the years has been based off of demographics that show the
changes in living standards and life styles. In the long history of the
company, the times have changed. People live longer, and the global
population has increased. This has had a huge influence on the way
the Nestle runs their business and what products have been the main
marketing focal points.
Nestle and Unilever both focus on health and wellness, but instead
of focusing on the actual needs of the consumers like Unilever,
Nestle focuses on their corporate wellness unit to bring good food,
and good life to all of the consumers. Other words, they devote more
time and effort into ingredients then the actual consumer.
The two corporations also differ in marketing because Unilever is
sticking to its profile and even eliminated products, but Nestle is
creating and enhancing hundreds of Nestle products. Nestles?
packaging plays a big role in their marketing. Each package has what
is called the ?Nestle Nutritional Compass?, to show consumers what
they will benefit if they purchase the product. Nestles? philosophy is
that nutritional information is not enough. The compass has three
elements: Good to Know; which gives factual information on
nutritional contents. Good to remember; which gives tips for healthy
lifestyles, cooking, and diet. Good to talk; which invites the
consumer to call the Nestle consumer service team or log on to the
Nestle website. (2006)
Just like Unilever, Nestles marketing strategy is looking towards the
future of their products. They are working on products that will be
geared towards gestational issues, Alzheimer?s, diabetes, obesity, and
other items that will contribute to the health and wellness of the
consumers.
What is the basic difference between the management strategies
adopted between Unilever & Nestle ? Discuss this keeping in view the
vision of the companies. (07)
Unilever tends to be more generalised whereas Nestle tries to practice
a focused approach on nutrition. What will be its implications on the
pricing strategy of products? (07)
5
Today Procter & Gamble is one of the most successful foreign
marketers in China. They hire and develop local managers, heavily
utilize research to study Chinese families in their daily life, and then
integrate this information into its advertising, as well as formulating
some products using local flavors, colors, and textures.
QUESTIONS
1. Why was it necessary for Procter & Gamble to invest time and
money into a ?pre-launch? period? (04)
2. What would the potential dangers if they just ?rushed into? the
market? (04)
3. Do you think that most companies take this slower approach, or are
more anxious to get into the market? (04)
4. What do you understand by the word ?glocal?? (02)
*************
14
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This post was last modified on 19 February 2020