Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2015 Winter 3rd Sem 2830501 International Marketing Im Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3? ? EXAMINATION ? WINTER 2015
Subject Code: 2830501 Date: 03/12/ 2015
Subject Name: International Marketing (IM)
Time: 10.30 AM to 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
(a)
6
1. The marketing mix (the 4 P of marketing) does not include
A. Practicality B Place
C. Product D. Promotion
2.
This document is used for quotation rather than payment process
A. Commercial
invoice
B. Pro forma Invoice
C. Insurance
Certificate
D Bill of Lading
3.
The promotion mix does not include
A. Advertising B. Personal Selling
C. Pricing D. Publicity
4.
North Korea employs this system of government
A. Single -party B. Two-party
C. Dominated
One-Part
D. Multi-party
5.
A study of consumer behavior should emphasize this particular perspective
A. Cultural B. Psychological
C. Social D. All the above
6.
Which of the following is a psychological concept?
A. Personality) B. Social Class
C. Family D. Opinion Leadership
Q.1 (b)
Define the following:
a) GATT
b) CIF
c) FOB
d) L/C
04
Q.1 (c) Write Short Answers:
a) Product Life Cycle
b) Piggybacking
c) Product adaptation & Product Strategies
d) International Advertising
04
Q.2 (a)
Define ?International Marketing?. Explain factors to be considered in
International Marketing Decisions.
07
(b)
WTO framework has smoothened the business complexities? Describe its
benefits to INDIA?
07
OR
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Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3? ? EXAMINATION ? WINTER 2015
Subject Code: 2830501 Date: 03/12/ 2015
Subject Name: International Marketing (IM)
Time: 10.30 AM to 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
(a)
6
1. The marketing mix (the 4 P of marketing) does not include
A. Practicality B Place
C. Product D. Promotion
2.
This document is used for quotation rather than payment process
A. Commercial
invoice
B. Pro forma Invoice
C. Insurance
Certificate
D Bill of Lading
3.
The promotion mix does not include
A. Advertising B. Personal Selling
C. Pricing D. Publicity
4.
North Korea employs this system of government
A. Single -party B. Two-party
C. Dominated
One-Part
D. Multi-party
5.
A study of consumer behavior should emphasize this particular perspective
A. Cultural B. Psychological
C. Social D. All the above
6.
Which of the following is a psychological concept?
A. Personality) B. Social Class
C. Family D. Opinion Leadership
Q.1 (b)
Define the following:
a) GATT
b) CIF
c) FOB
d) L/C
04
Q.1 (c) Write Short Answers:
a) Product Life Cycle
b) Piggybacking
c) Product adaptation & Product Strategies
d) International Advertising
04
Q.2 (a)
Define ?International Marketing?. Explain factors to be considered in
International Marketing Decisions.
07
(b)
WTO framework has smoothened the business complexities? Describe its
benefits to INDIA?
07
OR
2
(b) You are the marketing executive in XYZ co. Ltd. Your company has
decided to enter into international markets without any investments
abroad. Discuss various modes of entry suitable in this regard and also
explain their merits and limitations.
07
Q.3 (a)
Explain the various considerations in packaging & labeling in International
Marketing.
07
(b) Margaret Hogan is an international marketing manager planning to
accept an assignment representing her company interests in Saudi
Arabia. What are some of the cultural elements that will have an impact
on her performance? How can she best prepare for his assignment?
07
OR
Q.3 (a)
How Political & Legal factor influences International Marketing?
07
(b) How prices are calculated in the Exports market? 07
Q.4 (a)
Outline the procedure for conducting international marketing research, giving
suitable examples.
07
(b) Which are the six positioning strategies? What strategies does coca-cola
use in the international markets.
07
OR
Q.4 (a) Identify the different facilitate of international distribution and logistics
and describe their involvement in the international distribution process.
07
(b) Describe some of the international consumer promotional activities that
international firms currently engage in, which addressing ethical issues
and international standards involved.
07
Q.5 Case Study: Prefabricated houses are not new. Some well know mail-
order retailers started selling such houses in the United States decades
ago. One advantage of this type of housing is quick assembly ? only a
few days are needed. Another buying incentive is the lower price
achieved through mass production. Another advantage of the assembly-
line approach is better quality control. The major disadvantage is, of-
course, the product?s image. There is no prestige in living in a prefab
house, and the uniform look does enhance consumer perception.
Although mass production has generally negative connotations, it does
not appreciably hurt such durables as refrigerators, automobiles and
sound equipment. Yet, for housing the negative image is quite
overwhelming.
In Japan, where land and housing costs are outrageous, prefab houses are
a necessity to many. One Japanese firm that has acquired technical
know-how in manufacturing prefab houses is Misawa Homes. One of its
population designs is House 55. This model has ten capsules, requiring
five large ?containers? for transportation. The model?s advantage is that
rough assembly can be accomplished in just two hours. Another strength
is its price- 20 percent lower than conventional prefab houses and 30
percent less than wood houses. The model was exhibited at trade fairs in
EUROPE and relieved a great deal of interest. Encouraged, Misawa
homes wanted to export its Houses 55 houses to Europe and the United
States.
Questions
1. Do you think that such prefab houses as House 55 can gain
consumer acceptance in the United States and Europe?
2. Even supposing the absence of US consumer negative reactions,
are there any factors that pose no problem in Japan and yet would
14
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3? ? EXAMINATION ? WINTER 2015
Subject Code: 2830501 Date: 03/12/ 2015
Subject Name: International Marketing (IM)
Time: 10.30 AM to 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
(a)
6
1. The marketing mix (the 4 P of marketing) does not include
A. Practicality B Place
C. Product D. Promotion
2.
This document is used for quotation rather than payment process
A. Commercial
invoice
B. Pro forma Invoice
C. Insurance
Certificate
D Bill of Lading
3.
The promotion mix does not include
A. Advertising B. Personal Selling
C. Pricing D. Publicity
4.
North Korea employs this system of government
A. Single -party B. Two-party
C. Dominated
One-Part
D. Multi-party
5.
A study of consumer behavior should emphasize this particular perspective
A. Cultural B. Psychological
C. Social D. All the above
6.
Which of the following is a psychological concept?
A. Personality) B. Social Class
C. Family D. Opinion Leadership
Q.1 (b)
Define the following:
a) GATT
b) CIF
c) FOB
d) L/C
04
Q.1 (c) Write Short Answers:
a) Product Life Cycle
b) Piggybacking
c) Product adaptation & Product Strategies
d) International Advertising
04
Q.2 (a)
Define ?International Marketing?. Explain factors to be considered in
International Marketing Decisions.
07
(b)
WTO framework has smoothened the business complexities? Describe its
benefits to INDIA?
07
OR
2
(b) You are the marketing executive in XYZ co. Ltd. Your company has
decided to enter into international markets without any investments
abroad. Discuss various modes of entry suitable in this regard and also
explain their merits and limitations.
07
Q.3 (a)
Explain the various considerations in packaging & labeling in International
Marketing.
07
(b) Margaret Hogan is an international marketing manager planning to
accept an assignment representing her company interests in Saudi
Arabia. What are some of the cultural elements that will have an impact
on her performance? How can she best prepare for his assignment?
07
OR
Q.3 (a)
How Political & Legal factor influences International Marketing?
07
(b) How prices are calculated in the Exports market? 07
Q.4 (a)
Outline the procedure for conducting international marketing research, giving
suitable examples.
07
(b) Which are the six positioning strategies? What strategies does coca-cola
use in the international markets.
07
OR
Q.4 (a) Identify the different facilitate of international distribution and logistics
and describe their involvement in the international distribution process.
07
(b) Describe some of the international consumer promotional activities that
international firms currently engage in, which addressing ethical issues
and international standards involved.
07
Q.5 Case Study: Prefabricated houses are not new. Some well know mail-
order retailers started selling such houses in the United States decades
ago. One advantage of this type of housing is quick assembly ? only a
few days are needed. Another buying incentive is the lower price
achieved through mass production. Another advantage of the assembly-
line approach is better quality control. The major disadvantage is, of-
course, the product?s image. There is no prestige in living in a prefab
house, and the uniform look does enhance consumer perception.
Although mass production has generally negative connotations, it does
not appreciably hurt such durables as refrigerators, automobiles and
sound equipment. Yet, for housing the negative image is quite
overwhelming.
In Japan, where land and housing costs are outrageous, prefab houses are
a necessity to many. One Japanese firm that has acquired technical
know-how in manufacturing prefab houses is Misawa Homes. One of its
population designs is House 55. This model has ten capsules, requiring
five large ?containers? for transportation. The model?s advantage is that
rough assembly can be accomplished in just two hours. Another strength
is its price- 20 percent lower than conventional prefab houses and 30
percent less than wood houses. The model was exhibited at trade fairs in
EUROPE and relieved a great deal of interest. Encouraged, Misawa
homes wanted to export its Houses 55 houses to Europe and the United
States.
Questions
1. Do you think that such prefab houses as House 55 can gain
consumer acceptance in the United States and Europe?
2. Even supposing the absence of US consumer negative reactions,
are there any factors that pose no problem in Japan and yet would
14
3
create difficulties in the United States?
3. What should be Misawa?s strategy to enter overseas markets with
the product?
OR
Q.5 Majorca is a place well known for its pearls. One Spanish firm, Majorica
S.A., has used Majorica, an ancient name for Majorca, since 1954 as its
trade name as well as a brand name to describe its pearls.
Majorica was alarmed to learn that R.H Macy, a major U.S department
store chain, was selling Majorca-labeled pearls that were made by Hobe
Cie Ltd., a competitor of Majorica S.A. Contacts with Macy produced no
fruitful results in resolving the difficulty. Macy felt that it had a right to
use the name in question because Majorca was the name of an island and
because the pearls in question were indeed made there.
Subsequently, Majorica filed a lawsuit in a federal court, asking for a
judgment to stop Macy from using the name Majorica S.A cited
trademark infringement as a reason for seeking relief. It argued that
Macy?s action caused confusion among consumers as well as erosion of
goodwill.
Questions
1. Is Majorica a valid brand or just a generic trademark? Does the
fact that it is the name of a place (i.e., island) affect the
registration eligibility and legal protection of Majorica S.A.?
2. Was Macy?s action legally defensible? Assuming that you are a
federal court judge, do you think that Macy?s use of name could
cause consumer confusion? Do you think that Macy?s labeling
constituted trademark infringement? Can the branding/ labeling
be somehow modified to prevent consumer confusion?
14
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This post was last modified on 19 February 2020