Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2015 Winter 4th Sem 2840008 Technology and Business Previous Question Paper
Seat No.: _____ Enrolment No.______
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? IV - EXAMINATION ? WINTER 2015
Subject code: 2840008 Date: 01/12/2015
Subject Name: Technology and Business
Time: 02.30 PM TO 05.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) List and describe four types of effectiveness IT metrics.
Also explain customer metrics and their importance to an
organization.
07
(b) Explain different types of computer categories. 07
Q.2 (a) Explain major components of Business Intelligence. Also
explain managerial issues involved with BI.
07
(b) Write down short note on: Role of IT in Knowledge
Management System (KMS).
07
OR
(b) Describe the Internet?s impact on information along with
how these changes are affecting business.
07
Q.3 (a) List and describes the four drivers of Supply Chain
Management.
07
(b) Describe advantages and disadvantages of outsourcing with
respect to India.
07
OR
Q.3 (a) Describe the three CRM Technologies used by Marketing
Department.
07
(b) Explain the benefits and risks associated with Enterprise
Resource Planning System. Also assess the future of ERP
Systems.
07
Q.4 (a) Explain supplier relationship management, partner
relationship management and employee relationship
management as a current trend in Customer Relationship
Management.
07
(b) Summaries the different monitoring technologies and
explain the importance of an employee monitoring policy.
07
OR
Q.4 (a) What do you mean by customer relationship management
(CRM)? Also explain operational and analytical CRM.
07
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Seat No.: _____ Enrolment No.______
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? IV - EXAMINATION ? WINTER 2015
Subject code: 2840008 Date: 01/12/2015
Subject Name: Technology and Business
Time: 02.30 PM TO 05.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) List and describe four types of effectiveness IT metrics.
Also explain customer metrics and their importance to an
organization.
07
(b) Explain different types of computer categories. 07
Q.2 (a) Explain major components of Business Intelligence. Also
explain managerial issues involved with BI.
07
(b) Write down short note on: Role of IT in Knowledge
Management System (KMS).
07
OR
(b) Describe the Internet?s impact on information along with
how these changes are affecting business.
07
Q.3 (a) List and describes the four drivers of Supply Chain
Management.
07
(b) Describe advantages and disadvantages of outsourcing with
respect to India.
07
OR
Q.3 (a) Describe the three CRM Technologies used by Marketing
Department.
07
(b) Explain the benefits and risks associated with Enterprise
Resource Planning System. Also assess the future of ERP
Systems.
07
Q.4 (a) Explain supplier relationship management, partner
relationship management and employee relationship
management as a current trend in Customer Relationship
Management.
07
(b) Summaries the different monitoring technologies and
explain the importance of an employee monitoring policy.
07
OR
Q.4 (a) What do you mean by customer relationship management
(CRM)? Also explain operational and analytical CRM.
07
2
Q.4 (b) Write down short note on: Central Processing Unit (CPU) 07
Q.5 (a) Explain how, IT security is a combination of people,
process and technology. Draw internal control model to
justify the statement.
07
(b) Describe the six major categories of hardware and provide
an example of each.
07
OR
Q.5 (a) List and explain various information management policies
to manage ethics in business.
07
(b) Compare and contract grid computing and utility computing. 07
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This post was last modified on 19 February 2020