GUJARAT TECHNOLOGICAL UNIVERSITY
BE - SEMESTER- V(OLD) EXAMINATION - SUMMER 2019
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Subject Code:150001 Date:03/06/2019Subject Name:Management - I1
Time:02:30 PM TO 05:00 PM Total Marks: 70
Instructions:
1. Attempt all questions.
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2. Make suitable assumptions wherever necessary.3. Figures to the right indicate full marks.
Q.1 (a) What is Market Segmentation? Discuss in detail. 07
(b) State Different Marketing concepts. 07
Q.2 (a) Discuss the importance of Financial Planning. 07
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(b) Critically explain Four P’s of Marketing Mix. 07OR
(b) Explain Demand forecasting. Define type and objectives of forecasting 07
Q.3 (a) What is Plant? Discuss factors affecting plant location. 07
(b) What is breakeven analysis? Elaborate different assumption in breakeven analysis. 07
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OR
Q.3 (a) Discuss Factors affecting Plant layout and Different types of Plant layout. 07
(b) State Duties performed by Finance manager. 07
Q.4 (a) Define strategy. Discuss different levels of strategy. 07
(b) Write short notes on following. 07
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1) Objectives of HRM2) Human Resource planning process
OR
Q.4 (a) Discuss Significance of Finance in Business. 07
(b) State merits and demerits of product and process layout. 07
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Q.5 (a) Discuss different criteria for segmenting customer market. 07
(b) What is Management by Objective? Discuss MBO in detail. 07
OR
Q.5 (a) What are the important sources of recruitment? Discuss the Methods of recruitment 07
(b) Distinguish between Strategic and Operational Planning 07
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This download link is referred from the post: GTU BE 2019 Summer Question Papers || Gujarat Technological University
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