Download GTU BE/B.Tech 2018 Winter 5th Sem Old 150001 Management Ii Question Paper

Download GTU (Gujarat Technological University) BE/BTech (Bachelor of Engineering / Bachelor of Technology) 2018 Winter 5th Sem Old 150001 Management Ii Previous Question Paper

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1
Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY

BE - SEMESTER ?V (OLD) EXAMINATION ? WINTER 2018
Subject Code:150001 Date: 20/11/2018

Subject Name: Management - II

Time: 10:30 AM TO 01:00 PM Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) Briefly explain the concept of 4P?s of marketing mix. 07
(b) Explain various methods of demand forecasting for marketing demand. 07

Q.2 (a) Elaborate the role of finance in business. 07
(b)
Describe the relationship of financial management with economics and accounting.
07
OR
(b) What is financial management? Discuss the objectives of financial management. 07

Q.3 (a) With suitable example discuss the factors affecting plant location. 07
(b) Differentiate product layout and process layout. 07
OR
Q.3 (a) Write a short note on: ?Break Even Analysis? 07
(b) State the different functions of a production management department. 07

Q.4 (a) Explain objectives and functions of HRM. 07
(b) Explain the factors which affect the manpower planning. 07
OR
Q.4 (a) Explain recruitment, selection and placement in context with human resource
management.
07
(b) Explain the process of human resource planning. 07

Q.5 (a) What is strategic management? Elaborate the significance of strategy in an
organization.
07
(b) Distinguish between strategic and operational planning. 07
OR

Q.5 (a) What is strategy? Explain various elements of strategic management. 07
(b) Describe the various levels of strategic management in details. 07

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This post was last modified on 20 February 2020