Download GTU BE/B.Tech 2018 Winter 5th Sem Old 151602 E Commerce And E Business Question Paper

Download GTU (Gujarat Technological University) BE/BTech (Bachelor of Engineering / Bachelor of Technology) 2018 Winter 5th Sem Old 151602 E Commerce And E Business Previous Question Paper

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Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY

BE - SEMESTER ?V (OLD) EXAMINATION ? WINTER 2018
Subject Code:151602 Date: 16/11/2018

Subject Name: E-Commerce & E-Business

Time: 10:30 AM TO 01:00 PM Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) Discuss Advantages and Disadvantages of E-Commerce. 07
(b) Explain 10 Golden Rules of E-Business.

07

Q.2 (a) What is web portal? Explain different types of web portal with suitable
example.

07
(b) Identify different roles for auction. Also explain different types of auctions.

07
OR
(b) Write a short note on Supply Chain Management (SCM).

07

Q.3 (a) Explain e-service Trends which drives e-business.

07
(b) Discuss the Ethical issues of E-Commerce.

07
OR
Q.3 (a) What is CRM? Explain different phases of CRM.

07
(b) Explain Web Marketing.

07

Q.4 (a) Explain E-Business application architecture.

07
(b) Discuss Product based and Customer based Marketing Strategies. 07

OR
Q.4 (a) Write a short note on Electronic Data Interchange (EDI).

07
(b) Describe the different internet protocols and explain internet2 and the
semantic web in details.
07

Q.5 (a) What is Electronic Cash? Explain its Advantages and Disadvantages. 07
(b) What is ERP? Explain it also states its benefit.

07
OR

Q.5 (a) Explain the followings:
i) Electronic wallets
ii) Stored value cards
07
(b) Explain advance and basic functions of e-commerce software.

07

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