Subject Code: 151602
GUJARAT TECHNOLOGICAL UNIVERSITY
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BE - SEMESTER-V (OLD) EXAMINATION - WINTER 2018
Subject Name: E-Commerce & E-Business
Date: 16/11/2018
Time: 10:30 AM TO 01:00 PM
Total Marks: 70
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Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
Q.1
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(a) Discuss Advantages and Disadvantages of E-Commerce. (07)
(b) Explain 10 Golden Rules of E-Business. (07)
Q.2
(a) What is web portal? Explain different types of web portal with suitable example. (07)
(b) Identify different roles for auction. Also explain different types of auctions. (07)
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OR
(b) Write a short note on Supply Chain Management (SCM). (07)
Q.3
(a) Explain e-service Trends which drives e-business. (07)
(b) Discuss the Ethical issues of E-Commerce. (07)
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OR
(a) What is CRM? Explain different phases of CRM. (07)
(b) Explain Web Marketing. (07)
Q.4
(a) Explain E-Business application architecture. (07)
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(b) Discuss Product based and Customer based Marketing Strategies. (07)
OR
(a) Write a short note on Electronic Data Interchange (EDI). (07)
(b) Describe the different internet protocols and explain internet2 and the semantic web in details. (07)
Q.5
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(a) What is Electronic Cash? Explain its Advantages and Disadvantages. (07)
(b) What is ERP? Explain it also states its benefit. (07)
OR
(a) Explain the followings:
i) Electronic wallets (07)
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ii) Stored value cards (07)
(b) Explain advance and basic functions of e-commerce software. (07)
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