Download RGUHS (Rajiv Gandhi University of Health Sciences) M Pharma (Master of Pharmacy) First Year (1st Year) 2015 November 1878 Pharmaceutical Marketing Question Paper.
Rajiv Gandhi University of Health Sciences, Karnataka
IV Year B.Pharm Degree Examination ? DECEMBER 2015
Time: Three Hours Max. Marks: 80 Marks
PHARMACEUTICAL MARKETING
(OS & RS)
Q.P. CODE: 1878
Your answers should be specific to the questions asked
Draw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
1. Explain services provided by wholesalers to the manufacture and retailer.
2. Explain the concept of Product Life Cycle.
3. List and explain media for advertising pharmaceutical products.
SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
4. How do you segment pharmaceutical market?
5. Write a note on product planning.
6. What is product differentiation? How do you differentiate products?
7. What are the reasons for failure of new products?
8. Describe Government regulations and controls on Pharmaceutical marketing practices.
9. Differentiate between marketing concept and sales concept.
10. Describe cost based and competition based pricing.
11. Write a note on public relations.
12. What are the sources of information for a physician?
13. What are the functions of a detail man?
SHORT ANSWERS 10 x 2 = 20 Marks
14. Write a note on hospital as retail outlet.
15. What is a niche?
16. Define distribution.
17. What is patent?
18. What is product mix?
19. Write the formula for calculating retail price.
20. What is break-even volume?
21. Write any two services provided by retailers.
22. Define wages.
23. What is sampling?
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This post was last modified on 20 December 2019