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Rajiv Gandhi University of Health Sciences, Karnataka
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IV Year B.Pharm Degree Examination – DECEMBER 2015
Time: Three Hours
PHARMACEUTICAL MARKETING
(OS & RS)
Q.P. CODE: 1878
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Max. Marks: 80 Marks
Your answers should be specific to the questions asked
Draw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- Explain services provided by wholesalers to the manufacturer and retailer.
- Explain the concept of Product Life Cycle.
- List and explain media for advertising pharmaceutical products.
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SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
- How do you segment the pharmaceutical market?
- Write a note on product planning.
- What is product differentiation? How do you differentiate products?
- What are the reasons for the failure of new products?
- Describe Government regulations and controls on Pharmaceutical marketing practices.
- Differentiate between the marketing concept and the sales concept.
- Describe cost-based and competition-based pricing.
- Write a note on public relations.
- What are the sources of information for a physician?
- What are the functions of a detail man?
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SHORT ANSWERS 10 x 2 = 20 Marks
- Write a note on the hospital as a retail outlet.
- What is a niche?
- Define distribution.
- What is a patent?
- What is product mix?
- Write the formula for calculating retail price.
- What is break-even volume?
- Write any two services provided by retailers.
- Define wages.
- What is sampling?
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This download link is referred from the post: RGUHS M.Pharm Last 10 Years 2011-2021 Previous Question Papers || Rajiv Gandhi University of Health Sciences
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