Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) ) MBA (Master of Business Administration) 2020 March 2nd Sem 49101 Research Methodology Previous Question Paper
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA/MBA(IB) (2016 to 2017) (Sem.?2)
RESEARCH METHODOLOGY
Subject Code : MBA-206
M.Code : 49101
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY carrying EIGHT marks.
SECTION A
1. What is a research problem? How is it different from a managerial problem?
2. Explain the significance of employing scaling techniques.
3. Differentiate between the questionnaire and schedule.
4. What is KMO test in factor analysis ?
5. List various non probability sampling methods.
6. Differentiate between t test and ANOVA
SECTION B
UNIT I
7. What are the steps involved in research process? Also explain how is a research problem
identified and selected, giving examples.
8. Discuss and differentiate between the various types of research designs.
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1 | M - 4 9 1 0 1 ( S 1 3 ) - 1 3 9 2
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA/MBA(IB) (2016 to 2017) (Sem.?2)
RESEARCH METHODOLOGY
Subject Code : MBA-206
M.Code : 49101
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY carrying EIGHT marks.
SECTION A
1. What is a research problem? How is it different from a managerial problem?
2. Explain the significance of employing scaling techniques.
3. Differentiate between the questionnaire and schedule.
4. What is KMO test in factor analysis ?
5. List various non probability sampling methods.
6. Differentiate between t test and ANOVA
SECTION B
UNIT I
7. What are the steps involved in research process? Also explain how is a research problem
identified and selected, giving examples.
8. Discuss and differentiate between the various types of research designs.
2 | M - 4 9 1 0 1 ( S 1 3 ) - 1 3 9 2
UNIT-II
9. What is factor analysis? Write detailed interpretation of the following table :
Component Initial Eigenvalues Extraction Sums of Squared
Loadings
Total % of
Variance
Cumulative
%
Total % of
Variance
Cumulative
%
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
9.064
2.787
1.664
1.515
1.180
.991
.925
.819
.793
.744
.705
.654
.623
.574
.545
.516
.487
.454
.423
.382
.341
.334
.309
.293
.260
.248
.207
.164
32.373
9.954
5.944
5.409
4.215
3.539
3.304
2.924
2.832
2.657
2.518
2.336
2.224
2.051
1.945
1.841
1.740
1.621
1.511
1.363
1.218
1.193
1.102
1.046
.928
.887
.738
.586
32.373
42.328
48.272
53.681
57.896
61.435
64.739
67.663
70.495
73.152
75.670
78.005
80.229
82.281
84.225
86.067
87.806
89.427
90.938
92.301
93.519
94.712
95.814
96.860
97.788
98.675
99.414
100.000
9.064
2.787
1.664
1.515
1.180
32.373
9.954
5.944
5.409
4.215
32.373
42.328
48.272
53.681
57.896
10. Draw a detailed structure of the report on ??Relationship between perceived risk and
intention to use mobile banking.??
UNIT-III
11. Explain the various methods of data collection and examine its relative merits.
12. Write short notes on following :
i) Difference between editing and coding.
ii) Characteristics of a good questionnaire
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1 | M - 4 9 1 0 1 ( S 1 3 ) - 1 3 9 2
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA/MBA(IB) (2016 to 2017) (Sem.?2)
RESEARCH METHODOLOGY
Subject Code : MBA-206
M.Code : 49101
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY carrying EIGHT marks.
SECTION A
1. What is a research problem? How is it different from a managerial problem?
2. Explain the significance of employing scaling techniques.
3. Differentiate between the questionnaire and schedule.
4. What is KMO test in factor analysis ?
5. List various non probability sampling methods.
6. Differentiate between t test and ANOVA
SECTION B
UNIT I
7. What are the steps involved in research process? Also explain how is a research problem
identified and selected, giving examples.
8. Discuss and differentiate between the various types of research designs.
2 | M - 4 9 1 0 1 ( S 1 3 ) - 1 3 9 2
UNIT-II
9. What is factor analysis? Write detailed interpretation of the following table :
Component Initial Eigenvalues Extraction Sums of Squared
Loadings
Total % of
Variance
Cumulative
%
Total % of
Variance
Cumulative
%
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
9.064
2.787
1.664
1.515
1.180
.991
.925
.819
.793
.744
.705
.654
.623
.574
.545
.516
.487
.454
.423
.382
.341
.334
.309
.293
.260
.248
.207
.164
32.373
9.954
5.944
5.409
4.215
3.539
3.304
2.924
2.832
2.657
2.518
2.336
2.224
2.051
1.945
1.841
1.740
1.621
1.511
1.363
1.218
1.193
1.102
1.046
.928
.887
.738
.586
32.373
42.328
48.272
53.681
57.896
61.435
64.739
67.663
70.495
73.152
75.670
78.005
80.229
82.281
84.225
86.067
87.806
89.427
90.938
92.301
93.519
94.712
95.814
96.860
97.788
98.675
99.414
100.000
9.064
2.787
1.664
1.515
1.180
32.373
9.954
5.944
5.409
4.215
32.373
42.328
48.272
53.681
57.896
10. Draw a detailed structure of the report on ??Relationship between perceived risk and
intention to use mobile banking.??
UNIT-III
11. Explain the various methods of data collection and examine its relative merits.
12. Write short notes on following :
i) Difference between editing and coding.
ii) Characteristics of a good questionnaire
3 | M - 4 9 1 0 1 ( S 1 3 ) - 1 3 9 2
UNIT-IV
13. What are descriptive statistics? Why are they calculating in a research project? Discuss
some of the indicators of descriptive statistics.
14. Discuss and differentiate between correlation and regression. Also explain the various
types of correlation giving examples.
SECTION C
15. Case Study :
Better Bargain Supermarkets, a national chain, has followed the industry practice of
??loss leader?? pricing for many years. On Wednesday their price specials for the
Thursday through Saturday period appear in the paper along with those of their
competitors. The decisions as to which products to promote are made at the corporate
level in committee meeting several weeks before the announced price specials so as to
allow time to secure adequate stocks. The decisions have been historically judgemental in
that they have been based more on ??feel?? rather than any empirical data. Some of the
promotions have been successful and others unsuccessful, as might be expected, based on
the number of customers entering the store, total store sales for the period, and sales of
the particular advertised specials.
The committee is interested in taking a more systematic approach to the decisions
regarding which products to promote and the size of the discounts offered. One of the real
concerns of the committee is in determining which meat specials to offer, for example,
chicken, beef, or pork. The committee has called you in as consultant to help it assess the
impact of various loss leader offerings. It is interested in developing the methodology by
which the assessments can be effected using the meat specials as a vehicle.
Design an experiment to test the effectiveness of various meat promotions and various-
sized discounts on the meat promoted. Record the experimental components below :
Questions :
i. What is the experimental stimulus? Describe the treatments.
ii. Describe the dependent variable(s) and how it (they) will be measured.
iii. What or who are the test units?
iv. What extraneous factors would affect the interpretation of the results? Indicate
whether your design controls for the effects or not.
v. Represent the experiment symbolically (using the symbols, R, O and X) and briefly
describe the experiment.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 22 March 2020