Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) ) MBA (Master of Business Administration) 2020 March 1st Sem Business Communication For Managerial Effectiveness Previous Question Paper
Roll No. Total No. of Pages : 02
Total No. of Questions : 17
MBA / MBA (IB) (2018 & Onwards) (Sem.?1)
BUSINESS COMMUNICATION FOR MANAGERIAL
EFFECTIVENESS
Subject Code : MBA-107-18
M.Code : 75408
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains EIGHT questions carrying TWO marks each and students
has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying TWELVE
marks.
SECTION-A
Answer the following :
1. What is a press release?
2. Define Verbal and non-verbal cues in multicultural communication.
3. What are the different elements of communication?
4. Discuss different types of resumes.
5. What do you understand by business etiquette?
6. What are the various factors affecting communication in social media?
7. Memorandum of understanding
8. Blind carbon copy
SECTION-B
UNIT-I
9. Discuss cross cultural communication. Discuss use of social networking in business
communication.
10. Discuss in detail the seven C?S of business Communication.
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1 | M-75408 (S32)-2181
Roll No. Total No. of Pages : 02
Total No. of Questions : 17
MBA / MBA (IB) (2018 & Onwards) (Sem.?1)
BUSINESS COMMUNICATION FOR MANAGERIAL
EFFECTIVENESS
Subject Code : MBA-107-18
M.Code : 75408
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains EIGHT questions carrying TWO marks each and students
has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying TWELVE
marks.
SECTION-A
Answer the following :
1. What is a press release?
2. Define Verbal and non-verbal cues in multicultural communication.
3. What are the different elements of communication?
4. Discuss different types of resumes.
5. What do you understand by business etiquette?
6. What are the various factors affecting communication in social media?
7. Memorandum of understanding
8. Blind carbon copy
SECTION-B
UNIT-I
9. Discuss cross cultural communication. Discuss use of social networking in business
communication.
10. Discuss in detail the seven C?S of business Communication.
2 | M-75408 (S32)-2181
UNIT-II
11. What are different strategies to improve writing process? Discuss information gathering
skills.
12. Discuss the role of listening in communication. Discuss components of making effective
proposal via electronic media.
UNIT-III
13. Compare and contrast online oral presentation and written communication. Discuss the
situations needing them.
14. Discuss in detail feedback systems and how they can be used to improve
communications.
UNIT-IV
15. What is the basic structure of resume? What are broad guidelines for preparing for an
interview?
16. What is difference between bio data, resume and a CV? Discuss the situations warranting
them.
SECTION-C
17. CASE STUDY :
In business a variety of interactions take place between sales staff and potential
customers.
Questions :
a) Draw a simple diagram to illustrate this communication process - referring to the
actors when illustrating this diagram. (6)
b) The senior member of the staff conducting the interview is an HOD. He is conducting
a promotional interview with three staff members of his Department. He feels that
you as a member of his department are performing poorly. What should be your
attitude be towards the interviewee? (6)
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 22 March 2020