Download PTU MBA 2020 March 3rd Sem 76894 Consumer Behaviour Question Paper

Roll No. ____________________ Total No. of Pages : 02

Total No. of Questions: 17

MBA (2018 Batch) (Sem.-3)

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CONSUMER BEHAVIOUR

Subject Code: MBA 921-18

M.Code : 76894

Time: 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

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1. SECTION-A contains EIGHT questions carrying TWO marks each and students has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections: Units-I, II, III & IV. Each Subsection contains TWO questions each carrying EIGHT marks each and student has to attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consists of ONE Case Study carrying TWELVE marks.

SECTION-A

Write briefly :

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1. Perceived Risk
2. Stereotyping
3. Social Class
4. Informal Group
5. Inertia

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6. Cognitive Learning
7. Long Term Memory
8. Personality

SECTION-B

UNIT-I

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9. What is Consumer Behaviors? Why the study of Consumer Behavior has become important in these days.
10. What is the impact of the digital revolution and mobile phone revolution on consumer behavior?

UNIT-II

11. Define the term consumer motive. Do the psychogenic motives have superiority over the physiological ones?
12. What is meant by multi attribute attitude models? Give various theories of attitude formation.

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UNIT-III

13. What is a reference group? How an understanding of reference groups is important to a marketer? In what way do they influence you in your purchasing behaviors'?
14. How are cultural values relevant to a marketing practioner?

UNIT-IV

15. Take the example of a television purchase by your family. Explain the decision process with the help of Howard Sheth Model.

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16. Define the following :
    1. Kollat Model
    2. Nicosia Model

SECTION-C

17. Case Study :

    A car making company is deciding to make flying cars in India. You are required to :

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    1. Explain the motivation of consumer in buying this car and your way to promoting it.
    2. Segment, targeting and position the flying car in Indian market.
    3. Explain how the diffusion of the idea will be facilitated by you.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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