Download JNTU-Hyderabad MBA 1st Sem R17 2018 July 741AJ Rural Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 1st Semester (First Semester) R17 2018 July 741AJ Rural Marketing Previous Question Paper

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Code No: 741AJ
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I Semester Examinations, June/July-2018
RURAL MARKETING
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.

PART ? A 5 ? 5 Marks = 25

1.a) Write about Rural Marketing Vs Urban Marketing. [5]
b) Explain the role of consulting agencies in rural marketing. [5]
c) Enumerate the stages of Product Life Cycle. [5]
d) What is brand loyalty? [5]
e) What is e-Rural Marketing? [5]

PART - B 5 ?10 Marks = 50

2. What do you understand by consumer behavior and discuss the differences in
Consumer Behaviour in rural and urban markets. [10]
OR
3. Explain the different models in rural marketing. [10]

4. Discuss the uses of Marketing Research and tools of marketing Research. [10]
OR
5. What are the Methods of data Collections? [10]

6. Write the Strategic considerations in the rural market Product Life Cycle concept? [10]
OR
7. Discuss the objectives behind new product launch and brief on new product
development process. [10]

8. Differentiate regional brands Vs national brands with illustrations. [10]
OR
9. Explain the channel management strategies in Indian rural retail market. [10]

10. Write a detailed note on problems of regulated market and its significance to the
agriculturists. [10]
OR
11. Discuss IT is medium of marketing communication for rural market. [10]


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