Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 1st Semester (First Semester) R17 2018 Dec 741AJ Rural Marketing Previous Question Paper
Code No: 741AJ
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I Semester Examinations, December - 2018
RURAL MARKETING
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part
B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) Explain the scope of Rural Marketing. [5]
b) Briefly describe the limitations and challenges in the rural marketing research.
[5]
c) Explain the various stages of Rural Market Product Life Cycle [5]
d) Differentiate National brands Vs Regional brands. [5]
e) Elaborate the need for innovation for rural markets. [5]
PART - B 5 ? 10 Marks = 50
2.a) Analyze the parameters that differentiate Rural Marketing and Urban Marketing.
b) Write a short notes on Rural Marketing Models. [5+5]
OR
3.a) Describe the nature and characteristics of Rural Marketing.
b) Evaluate the influence of differences in consumer behaviour of rural and urban
markets on marketing strategies. [5+5]
4. Discuss in detail about the various approaches and tools in rural marketing research.
[10]
OR
5. Write a short note on
a) Factors influencing rural consumer purchase
b) Role of rural marketing consulting agencies [5+5]
6. Elaborate the various components of rural marketing mix with suitable examples.
[10]
OR
7.a) Illustrate various stages of new product development process for rural markets
b) Describe the objectives for a new product launch. [5+5]
8. Channel management is one of the major tasks of rural management. Justify. [10]
OR
9. Describe in detail about the concepts of
a) Brand loyalty in rural markets
b) Indian rural retail markets. [5+5]
R17
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Code No: 741AJ
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I Semester Examinations, December - 2018
RURAL MARKETING
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part
B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) Explain the scope of Rural Marketing. [5]
b) Briefly describe the limitations and challenges in the rural marketing research.
[5]
c) Explain the various stages of Rural Market Product Life Cycle [5]
d) Differentiate National brands Vs Regional brands. [5]
e) Elaborate the need for innovation for rural markets. [5]
PART - B 5 ? 10 Marks = 50
2.a) Analyze the parameters that differentiate Rural Marketing and Urban Marketing.
b) Write a short notes on Rural Marketing Models. [5+5]
OR
3.a) Describe the nature and characteristics of Rural Marketing.
b) Evaluate the influence of differences in consumer behaviour of rural and urban
markets on marketing strategies. [5+5]
4. Discuss in detail about the various approaches and tools in rural marketing research.
[10]
OR
5. Write a short note on
a) Factors influencing rural consumer purchase
b) Role of rural marketing consulting agencies [5+5]
6. Elaborate the various components of rural marketing mix with suitable examples.
[10]
OR
7.a) Illustrate various stages of new product development process for rural markets
b) Describe the objectives for a new product launch. [5+5]
8. Channel management is one of the major tasks of rural management. Justify. [10]
OR
9. Describe in detail about the concepts of
a) Brand loyalty in rural markets
b) Indian rural retail markets. [5+5]
R17
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10. ?Rural marketing is real marketing? Do you agree? Justify with suitable examples.
[10]
OR
11. Write a short note on
a) Social Marketing
b) Agricultural Cooperative Marketing
c) E-governance for rural India [3+3+4]
---ooOoo---
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This post was last modified on 23 October 2020