Download JNTU-Hyderabad MBA 1st Sem R17 2018 Dec 741AJ Rural Marketing Question Paper

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R17 Code No: 741AJ

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA I Semester Examinations, December - 2018

Time: 3hours Max.Marks:75

RURAL MARKETING

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5×5 Marks = 25

1. a) Explain the scope of Rural Marketing. [5]
2. b) Briefly describe the limitations and challenges in the rural marketing research. [5]
3. c) Explain the various stages of Rural Market Product Life Cycle [5]

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4. d) Differentiate National brands Vs Regional brands. [5]
5. e) Elaborate the need for innovation for rural markets. [5]

PART - B 5 × 10 Marks = 50

1. 2.a) Analyze the parameters that differentiate Rural Marketing and Urban Marketing.

   b) Write a short notes on Rural Marketing Models. [5+5]

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   OR

   3.a) Describe the nature and characteristics of Rural Marketing.

   b) Evaluate the influence of differences in consumer behaviour of rural and urban markets on marketing strategies. [5+5]

2. 4. Discuss in detail about the various approaches and tools in rural marketing research. [10]

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   OR

   5. Write a short notes on

   1. Factors influencing rural consumer purchase
   2. Role of rural marketing consulting agencies [5+5]

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3. 6. Elaborate the various components of rural marketing mix with suitable examples. [10]

   OR

   7.a) Illustrate various stages of new product development process for rural markets

   b) Describe the objectives for a new product launch. [5+5]

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4. 8. Channel management is one of the major tasks of rural management. Justify. [10]

   OR

   9. Describe in detail about the concepts of

   1. Brand loyalty in rural markets
   2. Indian rural retail markets. [5+5]

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5. 10. "Rural marketing is real marketing" Do you agree? Justify with suitable examples. [10]

   OR

   11. Write a short note on

   1. Social Marketing

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   2. Agricultural Cooperative Marketing
   3. E-governance for rural India [3+3+4]

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