Download JNTU-Hyderabad MBA 2nd Sem R15 2018 Dec 721CL Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R15 2018 Dec 721CL Marketing Management Previous Question Paper

Code No: 721CL
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2018
MARKETING MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 marks = 25

1.a) Explain the importance of marketing intelligence system. [5]
b) What are the various stages involved in consumer decision making process? [5]
c) Explain the benefits of ?segmentation? with suitable examples. [5]
d) Briefly discuss the elements involved in communication process. [5]
e) What are the various objectives of pricing? [5]

PART - B 5 ? 10 marks = 50

2. Discuss the importance of customer relationship management (CRM) and the various
levels of relationship strategies followed by marketers. [10]
OR
3. Discuss the importance of technological environment and the various opportunities
available for marketers. [10]

4. Explain the various strategies adopted by markets in different stages of product life
cycle. [10]
OR
5. Analyse Michael Porter?s value chain and how it can enhance customer value. [10]

6. Explain the various positioning strategies followed by marketers with relevant
examples. [10]
OR
7. Discuss the various bases for segmenting business market. [10]

8. Describe the various channel management decisions. [10]
OR
9. How do you evaluate communication effectiveness of advertising? [10]

10. Explain the various factors that influence pricing decisions in an organization. [10]
OR
11. Discuss the various demand based pricing methods that are followed by marketers.
[10]
--ooOoo--
R15

FirstRanker.com - FirstRanker's Choice