This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2018
MARKETING MANAGEMENT
Time: 3hours
Max.Marks:75
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Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
5×5 marks = 25
- a) Explain the importance of marketing intelligence system. [5]
- b) What are the various stages involved in consumer decision making process? [5]
- c) Explain the benefits of ‘segmentation' with suitable examples. [5]
- d) Briefly discuss the elements involved in communication process. [5]
- e) What are the various objectives of pricing? [5]
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PART - B
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5 × 10 marks = 50
- Discuss the importance of customer relationship management (CRM) and the various levels of relationship strategies followed by marketers. [10]
OR - Discuss the importance of technological environment and the various opportunities available for marketers. [10]
- Explain the various strategies marketers in different stages of product life cycle. [10]
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OR - Analyse Michael Porter's value chain and how it can enhance customer value. [10]
- Explain the various positioning strategies followed by marketers with relevant examples. [10]
OR - Discuss the various bases for segmenting business market. [10]
- Describe the various channel management decisions. [10]
OR - How do you evaluate communication effectiveness of advertising? [10]
- Explain the various factors that influence pricing decisions in an organization. [10]
OR - Discuss the various demand based pricing methods that are followed by marketers. [10]
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This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)