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Download JNTU-Hyderabad MBA 2nd Sem R15 2018 Dec 721CL Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R15 2018 Dec 721CL Marketing Management Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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Code No: 721CL

R15

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA II Semester Examinations, December - 2018

MARKETING MANAGEMENT

Time: 3hours

Max.Marks:75

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Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5×5 marks = 25

  1. a) Explain the importance of marketing intelligence system. [5]
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  3. b) What are the various stages involved in consumer decision making process? [5]
  4. c) Explain the benefits of ‘segmentation' with suitable examples. [5]
  5. d) Briefly discuss the elements involved in communication process. [5]
  6. e) What are the various objectives of pricing? [5]

PART - B

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5 × 10 marks = 50

  1. Discuss the importance of customer relationship management (CRM) and the various levels of relationship strategies followed by marketers. [10]
    OR
  2. Discuss the importance of technological environment and the various opportunities available for marketers. [10]
  3. Explain the various strategies marketers in different stages of product life cycle. [10]

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    OR
  4. Analyse Michael Porter's value chain and how it can enhance customer value. [10]
  5. Explain the various positioning strategies followed by marketers with relevant examples. [10]
    OR
  6. Discuss the various bases for segmenting business market. [10]
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  8. Describe the various channel management decisions. [10]
    OR
  9. How do you evaluate communication effectiveness of advertising? [10]
  10. Explain the various factors that influence pricing decisions in an organization. [10]
    OR
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  12. Discuss the various demand based pricing methods that are followed by marketers. [10]

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This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)