Download JNTU-Hyderabad MBA 2nd Sem R15 2018 Dec 721CL Marketing Management Question Paper

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Code No: 721CL

R15

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA II Semester Examinations, December - 2018

MARKETING MANAGEMENT

Time: 3hours

Max.Marks:75

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Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5×5 marks = 25

1. a) Explain the importance of marketing intelligence system. [5]

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2. b) What are the various stages involved in consumer decision making process? [5]
3. c) Explain the benefits of ‘segmentation' with suitable examples. [5]
4. d) Briefly discuss the elements involved in communication process. [5]
5. e) What are the various objectives of pricing? [5]

PART - B

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5 × 10 marks = 50

2. Discuss the importance of customer relationship management (CRM) and the various levels of relationship strategies followed by marketers. [10]
   OR
3. Discuss the importance of technological environment and the various opportunities available for marketers. [10]
4. Explain the various strategies marketers in different stages of product life cycle. [10]
   

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   OR
5. Analyse Michael Porter's value chain and how it can enhance customer value. [10]
6. Explain the various positioning strategies followed by marketers with relevant examples. [10]
   OR
7. Discuss the various bases for segmenting business market. [10]

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8. Describe the various channel management decisions. [10]
   OR
9. How do you evaluate communication effectiveness of advertising? [10]
10. Explain the various factors that influence pricing decisions in an organization. [10]
    OR

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11. Discuss the various demand based pricing methods that are followed by marketers. [10]

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