Download JNTU-Hyderabad MBA 2nd Sem R17 2018 Dec 742AB Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R17 2018 Dec 742AB Marketing Management Previous Question Paper




Code No: 742AB
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2018
MARKETING MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) What are the basic aspects of ethics in marketing research? [5]
b) What is a brand? What is brand equity? [5]
c) What is product positioning map? [5]
d) What is the step by step approach to personal selling? [5]
e) What is mark up price? What are its advantages and disadvantages? [5]

PART - B 5 ? 10 Marks = 50

2.a) Explain the core concepts of needs, wants and demands as related to marketing.
b) What are the major components of external environment of marketing? [5+5]
OR
3.a) What is the significance of 4 P?s of marketing?
b) Explain the difference between ?questionnaire? and ?schedule? in the context of
marketing research. [5+5]

4.a) Explain the concept of product length and width.
b) What appropriate strategies need to be adopted at the decline stage of PLC? [5+5]
OR
5. What are the various stages of new product development? Explain each of them. [10]

6.a) What is behavioural segmentation of market? With example illustrate the various bases
of behavioural segmentation.
b) Explain how business market is segmented. [5+5]
OR
7.a) How do you distinguish product positioning from product differentiation?
b) What is niche market? What are its characteristics? [5+5]

8.a) What are the functions performed by marketing channel? Explain.
b) What are the various trade promotion measures? [6+4]
OR
9.a) What is non store retailing? What are the various forms of non store retailing?
b) What are the channels of marketing for industrial products? [5+5]

R17

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Code No: 742AB
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2018
MARKETING MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) What are the basic aspects of ethics in marketing research? [5]
b) What is a brand? What is brand equity? [5]
c) What is product positioning map? [5]
d) What is the step by step approach to personal selling? [5]
e) What is mark up price? What are its advantages and disadvantages? [5]

PART - B 5 ? 10 Marks = 50

2.a) Explain the core concepts of needs, wants and demands as related to marketing.
b) What are the major components of external environment of marketing? [5+5]
OR
3.a) What is the significance of 4 P?s of marketing?
b) Explain the difference between ?questionnaire? and ?schedule? in the context of
marketing research. [5+5]

4.a) Explain the concept of product length and width.
b) What appropriate strategies need to be adopted at the decline stage of PLC? [5+5]
OR
5. What are the various stages of new product development? Explain each of them. [10]

6.a) What is behavioural segmentation of market? With example illustrate the various bases
of behavioural segmentation.
b) Explain how business market is segmented. [5+5]
OR
7.a) How do you distinguish product positioning from product differentiation?
b) What is niche market? What are its characteristics? [5+5]

8.a) What are the functions performed by marketing channel? Explain.
b) What are the various trade promotion measures? [6+4]
OR
9.a) What is non store retailing? What are the various forms of non store retailing?
b) What are the channels of marketing for industrial products? [5+5]

R17



10.a) What are the pricing objectives?
b) Explain some of the demand based pricing methods. [5+5]
OR
11.a) What are the distinguishing aspects of global marketing?
b) What are the advantages of internet marketing to customers and marketer? [5+5]


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This post was last modified on 23 October 2020