Download JNTU-Hyderabad MBA 3rd Sem R17 2018 Dec 743AN Consumer Behavior Question Paper

Code No: 743AN

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, December - 2018

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CONSUMER BEHAVIOR

Time: 3 hours Max. Marks: 75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5×5 Marks = 25

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1. a) "Consumer Behavior is a multi- disciplinary science”. Critically analyze the statement. [5]
2. b) Write about some of the culture factors influencing consumer behavior. [5]
3. c) What are positive and negative motivations? Discuss with examples. [5]
4. d) Discuss the stages of problem recognition. [5]
5. e) Write about evolution of consumerism. [5]

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PART - B 5 × 10 Marks = 50

1. Discuss the nature of consumer behavior and explain its significance in current market conditions. [10]
   OR
   What is consumer behavior? Why is it important for a marketing manager to study consumer behavior? [10]
2. Why, when one enters foreign markets, marketers need to conduct some form of cross-cultural consumer analysis? Also discuss some basic research issues in cross- cultural analysis. [10]
   

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   OR
   a) Define self-perception, price perception and benefits perception.
   b) "An individual's immediate family members play an essential role in influencing his/her buying behavior.” To what extent you agree with this statement. [5+5]
3. a) Consumer attitudes are a composite of a consumer's beliefs, feelings, and behavioral intentions. Comment.
   b) What is trait theory? Explain with example. [5+5]
   

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   OR
   Discuss passive model and emotional model of consumer decision making. [10]
4. a) What is purchasing process. Explain with example?
   b) Explain consumer decision rules. [5+5]
   OR
   

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   a) How does market research help to recognize the consumer decision making behavior?
   b) How pre purchase and post purchase activities are analyzed? [5+5]
5. Write short notes on:
   a) Consumerism [5+5]
   b) Consumer safety
   

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   OR
   a) Outline some of the marketing ethics to be followed for consumers.
   b) Discuss in brief about consumer responsibilities. [5+5]

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