This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
Code No: 743AN
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2018
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CONSUMER BEHAVIOR
Time: 3 hours Max. Marks: 75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A 5×5 Marks = 25
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- a) "Consumer Behavior is a multi- disciplinary science”. Critically analyze the statement. [5]
- b) Write about some of the culture factors influencing consumer behavior. [5]
- c) What are positive and negative motivations? Discuss with examples. [5]
- d) Discuss the stages of problem recognition. [5]
- e) Write about evolution of consumerism. [5]
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PART - B 5 × 10 Marks = 50
- Discuss the nature of consumer behavior and explain its significance in current market conditions. [10]
OR
What is consumer behavior? Why is it important for a marketing manager to study consumer behavior? [10] - Why, when one enters foreign markets, marketers need to conduct some form of cross-cultural consumer analysis? Also discuss some basic research issues in cross- cultural analysis. [10]
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OR
a) Define self-perception, price perception and benefits perception.
b) "An individual's immediate family members play an essential role in influencing his/her buying behavior.” To what extent you agree with this statement. [5+5] - a) Consumer attitudes are a composite of a consumer's beliefs, feelings, and behavioral intentions. Comment.
b) What is trait theory? Explain with example. [5+5]--- Content provided by FirstRanker.com ---
OR
Discuss passive model and emotional model of consumer decision making. [10] - a) What is purchasing process. Explain with example?
b) Explain consumer decision rules. [5+5]
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a) How does market research help to recognize the consumer decision making behavior?
b) How pre purchase and post purchase activities are analyzed? [5+5] - Write short notes on:
a) Consumerism [5+5]
b) Consumer safety--- Content provided by FirstRanker.com ---
OR
a) Outline some of the marketing ethics to be followed for consumers.
b) Discuss in brief about consumer responsibilities. [5+5]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)