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Download JNTU-Hyderabad MBA 3rd Sem R17 2018 Dec 743AN Consumer Behavior Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R17 2018 Dec 743AN Consumer Behavior Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


Code No: 743AN

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, December - 2018

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CONSUMER BEHAVIOR

Time: 3 hours Max. Marks: 75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5×5 Marks = 25

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  1. a) "Consumer Behavior is a multi- disciplinary science”. Critically analyze the statement. [5]
  2. b) Write about some of the culture factors influencing consumer behavior. [5]
  3. c) What are positive and negative motivations? Discuss with examples. [5]
  4. d) Discuss the stages of problem recognition. [5]
  5. e) Write about evolution of consumerism. [5]
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PART - B 5 × 10 Marks = 50

  1. Discuss the nature of consumer behavior and explain its significance in current market conditions. [10]
    OR
    What is consumer behavior? Why is it important for a marketing manager to study consumer behavior? [10]
  2. Why, when one enters foreign markets, marketers need to conduct some form of cross-cultural consumer analysis? Also discuss some basic research issues in cross- cultural analysis. [10]

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    OR
    a) Define self-perception, price perception and benefits perception.
    b) "An individual's immediate family members play an essential role in influencing his/her buying behavior.” To what extent you agree with this statement. [5+5]
  3. a) Consumer attitudes are a composite of a consumer's beliefs, feelings, and behavioral intentions. Comment.
    b) What is trait theory? Explain with example. [5+5]

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    OR
    Discuss passive model and emotional model of consumer decision making. [10]
  4. a) What is purchasing process. Explain with example?
    b) Explain consumer decision rules. [5+5]
    OR

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    a) How does market research help to recognize the consumer decision making behavior?
    b) How pre purchase and post purchase activities are analyzed? [5+5]
  5. Write short notes on:
    a) Consumerism [5+5]
    b) Consumer safety

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    OR
    a) Outline some of the marketing ethics to be followed for consumers.
    b) Discuss in brief about consumer responsibilities. [5+5]

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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)