Download JNTU-Hyderabad MBA 3rd Sem R17 2019 Dec 743AH Advertising And Sales Management Question Paper

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Code No: 743AH

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R17

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, December - 2019

ADVERTISING AND SALES MANAGEMENT

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

1. a) What is the importance of promotion mix? [5]
   

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   b) Distinguish between print and electronic media. [5]
   c) What are the basic selling skills? [5]
   d) What is the need for sales promotion? [5]
   e) What is channel structure? [5]

5 × 5 Marks = 25

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PART - B

5 × 10 Marks = 50

2. Discuss the importance and elements of advertising [10]

OR

3. Explain the advertising plan and DAGMAR approach. [10]

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4. Discuss the merits and demerits of each type of advertising media. [10]

OR

5. How to control and evaluate sales force? [10]

6. Discuss the regulation with different regulations and their impact. [10]

OR

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7. Discuss elaborately on motivation and compensation. [10]

8. Explain bait and switch advertising. [10]

OR

9. Explain the sales promotion strategies. [10]

10. Discuss the channels in rural marketing. [10]

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OR

11. Explain the ethical issues in sales and distribution management. [10]

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