This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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Code No: 743AH
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R17
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
ADVERTISING AND SALES MANAGEMENT
Time: 3hours
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Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
- a) What is the importance of promotion mix? [5]
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b) Distinguish between print and electronic media. [5]
c) What are the basic selling skills? [5]
d) What is the need for sales promotion? [5]
e) What is channel structure? [5]
5 × 5 Marks = 25
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PART - B
5 × 10 Marks = 50
- Discuss the importance and elements of advertising [10]
OR
- Explain the advertising plan and DAGMAR approach. [10]
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- Discuss the merits and demerits of each type of advertising media. [10]
OR
- How to control and evaluate sales force? [10]
- Discuss the regulation with different regulations and their impact. [10]
OR
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- Discuss elaborately on motivation and compensation. [10]
- Explain bait and switch advertising. [10]
OR
- Explain the sales promotion strategies. [10]
- Discuss the channels in rural marketing. [10]
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OR
- Explain the ethical issues in sales and distribution management. [10]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)