Download JNTU-Hyderabad MBA 3rd Sem R17 2019 Dec 743AH Advertising And Sales Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R17 2019 Dec 743AH Advertising And Sales Management Previous Question Paper

Code No: 743AH
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
ADVERTISING AND SALES MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) What is the importance of promotion mix? [5]
b) Distinguish between print and electronic media. [5]
c) What are the basic selling skills? [5]
d) What is the need for sales promotion? [5]
e) What is channel structure? [5]

PART - B 5 ? 10 Marks = 50

2. Explain the advertising plan and DAGMAR approach. [10]
OR
3. Discuss the importance and elements of advertising layout. [10]

4. Discuss the merits and demerits of each type of advertising media. [10]
OR
5. Discuss the regulation advertising in India with different regulations and their impact.
[10]

6. Discuss elaborately on sales force motivation and compensation. [10]
OR
7. How to control and evaluate sales force? [10]

8. Explain bait and switch advertising. [10]
OR
9. Explain the sales promotion strategies. [10]

10. Discuss the channels in rural marketing. [10]
OR
11. Explain the ethical issues in sales and distribution management. [10]


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