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Download JNTU-Hyderabad MBA 3rd Sem R17 2019 Dec 743AH Advertising And Sales Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R17 2019 Dec 743AH Advertising And Sales Management Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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Code No: 743AH

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R17

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, December - 2019

ADVERTISING AND SALES MANAGEMENT

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

  1. a) What is the importance of promotion mix? [5]

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    b) Distinguish between print and electronic media. [5]
    c) What are the basic selling skills? [5]
    d) What is the need for sales promotion? [5]
    e) What is channel structure? [5]

5 × 5 Marks = 25

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PART - B

5 × 10 Marks = 50

  1. Discuss the importance and elements of advertising [10]

OR

  1. Explain the advertising plan and DAGMAR approach. [10]
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  1. Discuss the merits and demerits of each type of advertising media. [10]

OR

  1. How to control and evaluate sales force? [10]
  1. Discuss the regulation with different regulations and their impact. [10]

OR

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  1. Discuss elaborately on motivation and compensation. [10]
  1. Explain bait and switch advertising. [10]

OR

  1. Explain the sales promotion strategies. [10]
  1. Discuss the channels in rural marketing. [10]
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OR

  1. Explain the ethical issues in sales and distribution management. [10]

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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)